5 Ways Social Media Could Impact the 2012 Election
5 Ways Social Media Could Impact The 2012 Election
President Obama won the 2008 election with a super explosive social media campaign. But how will social media impact the 2012 elections? With a world of new technologies rushing into the public sphere everyfew months, you have to ask yourself – which new social gimmick will win the day? Or will it be a collection of old social tricks that will extend Obama’s presidency?
Here are 5 ways social media could impact the 2012 election!
In 2008, social media was newer than new, and Obama was the only candidate to use this method ofgaining new voters in the younger age demographic. But it’s not 2008 anymore, Facebook has jumped from 100 million to 800 million users, andpeople are sharing much more content and opinion now. President Obama’s social team is really going to have to dig for supporters now.
Simply being on the platform and repeating positive affirmations is not going to work this time round. Youngpeople are still unemployed. America is still in a rut. Nothing much has changed since 2008. People areplugged into this sentiment, so a fresh angle is needed, and a powerful one.
In 2008 Foursquare was but a twinklein its founder’s eye. But the potential to use Foursquare to add real world incentives when campaigning is the real deal breaker. If candidates can harness the power of check-ins and badges, they may see a lot more support at rallies, from the younger generation.
Link these real world check-ins with Twitter hashtags, and we could seepowerful ideas syndicated at lighting speeds, from our good old friend – cloud sourcing.
You already know that nothing is as powerful as public sentiment. If afriend likes or does something, you are more likely to do it yourself. This concept acts on various levels.
The 2012 candidates might promptyoung supporters to record Youtubevideos of themselves, their thoughts and why others should participate.These real world testimonials may be the hidden glue in an otherwise wayward social campaign.
Seeking a way to interact closely with their voters, candidates might rely on QR codes connected to real world functionality, to send a message and prompt actions. These QR codes can help with a number of candidate problems, namely donations, endorsements and organizationalability. Look out world, here comes the age of the hidden message.
Politicians are realizing the need toreach the younger age demographic on their mobile phones. Not only is this a sure-fire way to get them involved, it reaches them on a uniquely personal level.
Connecting their campaign onFacebook and updating fans, will resultin mass smartphone syndication, along with thousands of new supporters. Mobile technology could be the reason one candidate wins, and the other doesn’t.
We’ll have to wait and see what happens. These are our best guesses, but they’re very relevant to anypolitician that wants a shot at winning.
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