5 Tips on Linkedin Group Moderation and Spam Control - Social Media Marketing


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5 Tips on Linkedin Group Moderation and Spam Control - Social Media Marketing

  1. 1. 5 Tips on LinkedIn Group Moderation and Spam Control
  2. 2. If you’ve been fighting the never-ending spam war on LinkedIn, you’renot alone. Everyday on groups, thereare thousands of spam messages, orworse – real people trolling around,adding nonsense comments to your otherwise pristine group.
  3. 3. A lot has been said about groupmoderation. This post is going to setyou straight on what you should andshouldn’t do in these circumstances.
  4. 4. Moderating Your LinkedIn Group
  5. 5. At the core of any functional LinkedIn group, is a published posting policy.This your members can browse as theylike. It will detail what the rules are for posting in your group. Some LinkedIn users think that strict moderation will strangle your right to free speech.
  6. 6. There will always be nay-sayers. The bottom line is that LinkedIn is abusiness network. In business, there is no room for time wasters.
  7. 7. This may be a hard line against thepeople who like to spam in groups, but ask any moderator that has had to deal with it – it’s really the only line you can take.
  8. 8. Tip #1: Publish a spam policy. Make it detailed and thorough.
  9. 9. Sometimes group members will seelink exchanges or other forms of spam, and start sprouting it themselves. You don’t have to ban someone like this. But make sure that you warn them against doing it again.
  10. 10. Tip #2: Warn group members that spam unintentionally.
  11. 11. Social media is all about promoting that sense of community in your group. Inform group members about your policies, and encourage them to be a part of it. They are also able to flag inappropriate comments orspammy messages. Share this job, and your community will pull together, to make your group better, and spam free.
  12. 12. Tip #3: Involve your group in community moderation.
  13. 13. This can’t be said enough – but if you have a genuine troll, who spams repeatedly, leaves profane commentsor starts fights with you, you must banthem. Kick them out of the group. This can be a tough thing to do in front of your other members. But you have to keep the peace, and promote quality interaction.
  14. 14. Tip #4: Don’t be afraid to ban repeat offenders.
  15. 15. Running a successful group means cleaning up after spammers and trollswho swoop in, to destroy your efforts. The easiest way to deal with these comments, are to delete them. They serve no purpose on your group discussion board, and are an irritationfor your other group members. Do this often, and your group will reap the benefits.
  16. 16. Tip #5: Delete spam comments regularly.
  17. 17. These 5 tips will help you moderate your LinkedIn group, and keep it as spam free as possible. If you letspammers do what they want in yourgroup, it will lose you real members in the long run. Your goal is to promote an intellectual, peaceful sharing environment – where members of your group can exchange ideas..
  18. 18. Spam only behaves as a cog in theworks. It benefits no-one but the spammer.
  19. 19. Social Media Marketing University(SMMU) is the creation of John Paul Souza, a serial entrepreneur whos held senior managerial positions at Banc America Capital ManagementGroup and JP Morgan Chase. Serving marketing professionals,
  20. 20. entrepreneurs and corporations,SMMU differentiates itself by offering hands-on training from hands-onexperts who are actively applying their skills on real-world projects.
  21. 21. SMMU was recently honored as one of the top 5 finalists by the leading blog site, Mashable, as one of the top provider of social media services for businesses. The firm has earned the title of "most trusted social media firm" with over 900 unsolicited testimonials.
  22. 22. For more information about socialmedia webinars and social media online courses, please visithttp://www.socialmediamarketinguniversity.com