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TWITTER: @borasocom
Google Plus: molto
più che un social
network, una vera
“social search
platform” al
servizio del
business e delle
aziende.
...
Claudio GAGLIARDINI
Mi occupo di Web Marketing e comunicazione
online per aziende, organizzazioni e
professionisti, sono u...
Dove stiamo andando?
Ve la ricordate la scena di Minority
Report in cui le vetrine parlano con
Tom Cruise chiamandolo per ...
Andiamo lontano, verso un futuro da fantascienza…
La realtà sta superando la fiction e la fantascienza; a
breve molte dell...
Come ci arriveremo?
FONTE

words.burningflame.it

2004 Facebook, 2006
Twitter
27 mag 2009 - Google Wave
09 feb 2010 - Goog...
A New World…

May 2013 - McKinsey Global Institute

o
o

Starbucks

We use service design

Smart cities & citizens
Domotic...
Cosa ci aspetta…?

Siete pronti per

un salto nel buio?

TWITTER: @borasocom
Legge del ritorno accelerato (legge di Kurzweil)

Nel 21 secolo non assisteremo a 100 anni
di progresso: molto più probabi...
Anticipazione e Predizione
Importanti frontiere
saranno oltrepassate grazie
alle nuove tecnologie e
all’utilizzo dei BIG D...
Google Traffic Card
Previsione delle malattie
Studio di Adam Sadilek, Università di Rochester, New
York

GermTracker.org

Predizione delle mal...
La storia di Google Search

TWITTER: @Boraso_com
Google Plus cambia le regole del gioco

Cosa è possibile fare (oggi) su Google Plus?
Su G+ possiamo postare al «pubblico» ...
Lasciatevi trovare!
Come sta cambiando la SEO da G+ in avanti

• Content is still King & Social Content is
the new link building.
• Cerchie e ...
Cos’è Google Plus?

• An «Identity Service», not a Social
Network.
• Il «chi è chi» sociale di Google.
• La fotografia del...
Cos’è Google Plus?

TWITTER: @borasocom
Google Plus e la Social Search

Perché i social media avranno un ruolo così
importante nella search?
1.Perché evidenziano ...
Google Plus : le funzionalità

TWITTER: @Boraso_com
(Senior Software Engineer in Google)

Google Plus HASHTAG #SEO

Per ora Solo su google.com e google.ca

•Cercando su Googl...
Google Plus Authorship

TWITTER: @borasocom
Cos’è Google Plus?

TWITTER: @borasocom
Google Plus communities

TWITTER: @borasocom
Google Plus : le funzionalità

TWITTER: @Boraso_com
TWITTER: @borasocom
Google Plus Hangout Apps

TWITTER: @borasocom
Google Plus Hangout Apps

TWITTER: @borasocom
Siete pronti per affrontare tutto questo?

noi di boraso.com si
TWITTER: @borasocom
Claudio Gagliardini
TWITTER: @borasocom - #askboraso

?

Grazie.
QA Session
TWITTER: @borasocom
FONTI
GERD LEONHARD: The Total Reset of
Marketing, Branding and Media – the next 5
years.
McKinsey Global Institute:
Disru...
Google Plus: molto più che un social network, una vera "Social Search Platform" al servizio del business e delle aziende -...
Google Plus: molto più che un social network, una vera "Social Search Platform" al servizio del business e delle aziende -...
Google Plus: molto più che un social network, una vera "Social Search Platform" al servizio del business e delle aziende -...
Google Plus: molto più che un social network, una vera "Social Search Platform" al servizio del business e delle aziende -...
Google Plus: molto più che un social network, una vera "Social Search Platform" al servizio del business e delle aziende -...
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Google Plus: molto più che un social network, una vera "Social Search Platform" al servizio del business e delle aziende - IAB Forum Milano 2013

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Google Plus: molto più che un social network, una vera “social search platform” al servizio del business e delle aziende. (di Claudio Gagliardini, Social Media Manager)

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Google Plus: molto più che un social network, una vera "Social Search Platform" al servizio del business e delle aziende - IAB Forum Milano 2013

  1. 1. TWITTER: @borasocom
  2. 2. Google Plus: molto più che un social network, una vera “social search platform” al servizio del business e delle aziende. TWITTER: @borasocom
  3. 3. Claudio GAGLIARDINI Mi occupo di Web Marketing e comunicazione online per aziende, organizzazioni e professionisti, sono un esperto di Social Media Marketing (SMM), con consolidate competenze SEM e SEO, Web Copywriter e Digital PR. Progetto e curo strategie di Comunicazione & Marketing, con particolare riferimento ai settori del Turismo, Food, Automotive e Real Estate. Senior Social Media Specialist in Studio Boraso.com a Milano. LINKEDIN: it.linkedin.com/in/claudiogagliardini TWITTER: @Cla_Gagliardini
  4. 4. Dove stiamo andando? Ve la ricordate la scena di Minority Report in cui le vetrine parlano con Tom Cruise chiamandolo per nome…? Manca poco così… Starbucks We use service design TWITTER: @borasocom
  5. 5. Andiamo lontano, verso un futuro da fantascienza… La realtà sta superando la fiction e la fantascienza; a breve molte delle nostre abitudini e certezze saranno stravolte. Nel 2054 la città di Washington ha cancellato gli omicidi grazie a un sistema Starbucks "precrimine". Basandosi sulle premonizioni di 3 individui dotati di chiamato poteri extrasensoriali di precognizione amplificati, detti «precog», la squadra del detective John Anderton (Tom Cruise) riesce a impedire gli omicidi prima che essi avvengano e ad arrestare i "colpevoli". We use service design FONTE: Wikipedia
  6. 6. Come ci arriveremo? FONTE words.burningflame.it 2004 Facebook, 2006 Twitter 27 mag 2009 - Google Wave 09 feb 2010 - Google Buzz Starbucks Google Plus è stato lanciato il 28 giugno 2011, in fase test e solo su invito. Il 20 settembre 2011 apre la beta pubblica. Il 14 luglio 2011 Larry Page annuncia il superamento di quota 10 milioni di utenti registrati. A dicembre 2012 siamo a quota 500 milioni. We use service design TWITTER: @borasocom
  7. 7. A New World… May 2013 - McKinsey Global Institute o o Starbucks We use service design Smart cities & citizens Domotica avanzata o Società liquida o Nuovi modelli di sviluppo
  8. 8. Cosa ci aspetta…? Siete pronti per un salto nel buio? TWITTER: @borasocom
  9. 9. Legge del ritorno accelerato (legge di Kurzweil) Nel 21 secolo non assisteremo a 100 anni di progresso: molto più probabilmente assisteremo a 20.000 anni di progresso. Raymond Kurzweil (The singularity is near)
  10. 10. Anticipazione e Predizione Importanti frontiere saranno oltrepassate grazie alle nuove tecnologie e all’utilizzo dei BIG DATA. Lo studio delle informazioni fornite in modo spontaneo dagli utenti (sul tempo, sul traffico, etc.) renderanno possibili deduzioni inimmaginabili, fino ad oggi, che permetteranno di anticipare eventi e addirittura di predire fenomeni e avvenimenti. TWITTER: @borasocom
  11. 11. Google Traffic Card
  12. 12. Previsione delle malattie Studio di Adam Sadilek, Università di Rochester, New York GermTracker.org Predizione delle malattie fino a 8 giorni prima del manifestarsi dei sintomi, con il 90% di probabilità di successo. http://www.cs.rochester.edu/~sadilek/research/ Trend influenzali Abbiamo scoperto che determinati termini di ricerca sono validi indicatori dell'attività influenzale. Google Trend influenzali utilizza dati di ricerca aggregati di Google per stimare l'attività influenzale. TWITTER: @borasocom
  13. 13. La storia di Google Search TWITTER: @Boraso_com
  14. 14. Google Plus cambia le regole del gioco Cosa è possibile fare (oggi) su Google Plus? Su G+ possiamo postare al «pubblico» o alle nostre «cerchie» di contatti. Possiamo: •Fare PERSONAL BRANDING e brand awareness. •Gestire in modo semplice i nostri contatti (cerchie, rubrica GMAIL). •Condividere post, link, immagini, video. •Creare e gestire pagine. •Creare e gestire community. •Fare videoconferenze (hangout) fino a 10 persone e live streaming su Youtube. •fare +1 su siti, post, immagini, video… TWITTER: @borasocom
  15. 15. Lasciatevi trovare!
  16. 16. Come sta cambiando la SEO da G+ in avanti • Content is still King & Social Content is the new link building. • Cerchie e Community sono le nuove directory (e forum), sempre più dinamiche e real time, sempre più verticali. • Le pagine e i profili G+ diventano hub centrali rispetto all’identità di persone fisiche e giuridiche su Google. • Gli algoritmi dei motori di ricerca sono sempre più influenzati da parametri sociali e restituiscono risultati (anche) in funzione di parametri basati sulle azioni degli utenti (+1, LIKE, condivisioni, etc).
  17. 17. Cos’è Google Plus? • An «Identity Service», not a Social Network. • Il «chi è chi» sociale di Google. • La fotografia del mondo in tempo reale. ― CHI……….... profili utenti ― COSA……... pagine ― DOVE……... local / maps ― COME…….. communities ― QUANDO.. eventi TWITTER: @borasocom
  18. 18. Cos’è Google Plus? TWITTER: @borasocom
  19. 19. Google Plus e la Social Search Perché i social media avranno un ruolo così importante nella search? 1.Perché evidenziano autorevolezza e conoscenza di una materia. 2.Perché gli utenti (e i MdR) sono affamati di contenuti freschi. 3.Perché l’integrazione dei «segnali sociali» influenza gli utenti e li induce a compiere azioni. I social aiuteranno i motori (e le aziende) a rispondere alle semplici domande degli utenti, cui finora hanno risposto solamente i MdR : •voglio comprare uno smartphone, come lo scelgo? •a cena con gli amici fuori porta, dove troviamo i migliori funghi? •ho perso il treno, dove dormo stanotte a […]? TWITTER: @borasocom
  20. 20. Google Plus : le funzionalità TWITTER: @Boraso_com
  21. 21. (Senior Software Engineer in Google) Google Plus HASHTAG #SEO Per ora Solo su google.com e google.ca •Cercando su Google un hashtag (es.#seo) saranno visibili i risultati più rilevanti che lo contengono. •Saranno visibili solo i post condivisi pubblicamente o da chi è nelle nostre cerchie. •Cliccando sul post saranno visualizzati i principali post correlati.
  22. 22. Google Plus Authorship TWITTER: @borasocom
  23. 23. Cos’è Google Plus? TWITTER: @borasocom
  24. 24. Google Plus communities TWITTER: @borasocom
  25. 25. Google Plus : le funzionalità TWITTER: @Boraso_com TWITTER: @borasocom
  26. 26. Google Plus Hangout Apps TWITTER: @borasocom
  27. 27. Google Plus Hangout Apps TWITTER: @borasocom
  28. 28. Siete pronti per affrontare tutto questo? noi di boraso.com si
  29. 29. TWITTER: @borasocom
  30. 30. Claudio Gagliardini TWITTER: @borasocom - #askboraso ? Grazie. QA Session
  31. 31. TWITTER: @borasocom
  32. 32. FONTI GERD LEONHARD: The Total Reset of Marketing, Branding and Media – the next 5 years. McKinsey Global Institute: Disruptive technologies: Advances that will transform life, business, and the global economy. TWITTER: @borasocom

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