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Drink Digital Updates May 2017

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The latest goings on in the SEO and PPC world. Plus an amusing social media fail from Walkers.

Published in: Marketing

Drink Digital Updates May 2017

  1. 1. 15th May Fluctuation
  2. 2. Similar Items in Image Search • Mobile-only • Uses schema.org mark up on product pages • Currently limited to sunglasses, shoes & handbags • Expanding to other clothing and home & garden categories
  3. 3. Google for Jobs Is Coming
  4. 4. You’re Featured, Once Is Enough
  5. 5. Hidden Text Experiment https://www.rebootonline.com/blog/hidden-text-experiment/
  6. 6. AHrefs Keyword/Page Study
  7. 7. AHrefs Keyword/Page Study
  8. 8. AHrefs Keyword/Page Study
  9. 9. AHrefs Keyword/Page Study
  10. 10. Historical Quality Score
  11. 11. Enhanced CPC Cap Removed
  12. 12. AMP Landing Pages • Use AMP pages as AdWords landing pages • Ads now automatically converted to AMP Ads format on Display Network
  13. 13. Similar & In-Market Audiences
  14. 14. Google Optimize + AdWords
  15. 15. Google Attribution
  16. 16. Move Fast and Break Things
  17. 17. We’re Hiring • SEO Account Managers Wanted
  18. 18. Walkers Twitter Error

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