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Drink Digital Search Updates November 2017

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The latest developments in organic and paid search for October and November 2017

Published in: Marketing
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Drink Digital Search Updates November 2017

  1. 1. SEO/Google
  2. 2. Google Domain Now Ignores Location
  3. 3. Mobile Product Knowledge Panel
  4. 4. Mobile First Index Live For A Few Sites
  5. 5. Lots Of Longer Snippets
  6. 6. Disavow Played Down
  7. 7. Don’t Fake Your Dates
  8. 8. Don’t Spam Event Mark Up
  9. 9. Make Sure You 404 If You’re Hacked
  10. 10. New Trends Features
  11. 11. New Google Maps
  12. 12. Local Q&A Coming To Desktop
  13. 13. Inside This Place
  14. 14. GMB Bookings
  15. 15. GMB Edit Danger https://moz.com/blog/competitors-edit-listing-google-my-business
  16. 16. PPC
  17. 17. Showcase Shopping Ads • CPE bidding • Pay when ad expanded +10 seconds within ad or clicks a link • Requires header image • Must be using new interface
  18. 18. Promotion Extensions
  19. 19. Ad Variations
  20. 20. Days To Conversion AdWords Report
  21. 21. Manufacturer Centre

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