A study on female baby boomers and their views on beauty, their own and that of the industry.
Of course, many believe that the fact that baby boomers, the largest and most affluent consumer segment, is completely misrepresented, underrepresented or even ignored in media and advertising is completely absurd. But is it just our Boombox team (all of which members are highly alert and observant of all matters of media & boomers) that thinks that or…?
To find out for a fact, we decided to ask the people who knew, i.e. the female members of our own network of baby boomers bloggers and influencers. We presented our survey to the women in that group and asked them questions around the theme of ”How do women over the age of 45 REALLY feel about ‘beauty’ at their age”. More precisely, how do they feel about their own beauty and about the advertising/marketing of the beauty products that targets them.
For more information, contact us at Hello [at] BoomboxNetwork [dot] com