Make Your Ideas Happen

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Here's the slides from our Book Rapper webinar derived from Scott Belsky's book Making Ideas Happen. We explore simple strategies for filling the gap between your future vision and your current reality. You'll learn:
• The Action Method of turning your ideas into action
• How to harness community to boost your idea power
• The keys to leading and managing a creative team

Published in: Business, Technology

Make Your Ideas Happen

  1. 1. Making Ideas HappenGeoff McDonald @IdeasMarketing #ideaslunch
  2. 2. Ideas Architect Book RapperFollow conversation on Twitter: @ideasmarketing
  3. 3. Part 1You and Your IdeasGeoff McDonald @IdeasMarketing #ideaslunch
  4. 4. 0 10 Create Ideas?Geoff McDonald @IdeasMarketing #ideaslunch
  5. 5. 0 10 Make Ideas Happen?Geoff McDonald @IdeasMarketing #ideaslunch
  6. 6. What do you get from NOT executing?Avoid fear? Remain righteous? Ensure Indulgence?
  7. 7. Part 2The BookGeoff McDonald @IdeasMarketing #ideaslunch
  8. 8. Making Ideas HappenA study of creative execution
  9. 9. Scott Belskywww.ScottBelsky.com • @Scott Belsky • www.Behance.net
  10. 10. Ideas ExecutionGeoff McDonald @IdeasMarketing #ideaslunch
  11. 11. Organise Collaborate Lead Make Your Ideas HappenGeoff McDonald @IdeasMarketing #ideaslunch
  12. 12. Part 3OrganizeGeoff McDonald @IdeasMarketing #ideaslunch
  13. 13. Response Projects Energy Action OrganiseGeoff McDonald @IdeasMarketing #ideaslunch
  14. 14. Projects IdeasGeoff McDonald @IdeasMarketing #ideaslunch
  15. 15. Projects Ideas ProjectsProjects are like coathangers for your ideas
  16. 16. Projects a Action HeroT-shirt available from Zazzle.com
  17. 17. Projects b Make it personalGeoff McDonald @IdeasMarketing #ideaslunch
  18. 18. Projects c 3 Less NotesIs taking notes your way of not taking action?
  19. 19. Projects d Make it BeautifulGeoff McDonald @IdeasMarketing #ideaslunch
  20. 20. Action 0 10 Process?What’s your Action Method?
  21. 21. Action a Action StepsUse verbs to define specific and concrete tasks
  22. 22. Action b BackburnerSome one, some day, some where...
  23. 23. Action c ReferencesAny project related info • Separate from action steps
  24. 24. ActionSort, Filter and Store
  25. 25. Extreme High Medium Low Idle Prioritize by EnergyYour energy is more scarce than your time
  26. 26. Issue or Circumstance Bob Cliff Lisa Julie Book Appointments ✔ Pay Invoices ✔ Client Enquiry ✔ ✔ Response GridAssign responsibilities, then get out of the way
  27. 27. Part 4CollaborateGeoff McDonald @IdeasMarketing #ideaslunch
  28. 28. Push/Pull Profile Circles Share CollaborateGeoff McDonald @IdeasMarketing #ideaslunch
  29. 29. Dreamer ProfileDreamers : always generating ideas, struggle to focus
  30. 30. Dreamer Doer ProfileDoer : Focussed on getting things done, may be sceptical
  31. 31. Dreamer Incrementalist Doer ProfileIncrementalist : Both - with the results to prove it!
  32. 32. ShareHoarding ideas is reverse stealing
  33. 33. CirclesFoster creativity AND maintain accountability
  34. 34. Benefit the idea AND pollinate the market
  35. 35. Part 5LeadGeoff McDonald @IdeasMarketing #ideaslunch
  36. 36. Self-Lead Rewards Ownership Flexibility LeadGeoff McDonald @IdeasMarketing #ideaslunch
  37. 37. Usual RewardsGeoff McDonald @IdeasMarketing #ideaslunch
  38. 38. UsualCreative RewardsInvent your own rewards : Progress, Recognition, Games
  39. 39. FlexibilityMeasure Productivity : Output not Sitput
  40. 40. OwnershipIdeas are like birds : hold them too tight and they won’t fly
  41. 41. Self-LeadIf you can’t lead yourself, how can you expect to lead others?
  42. 42. Part 6What’s Next?Geoff McDonald @IdeasMarketing #ideaslunch
  43. 43. Organise Collaborate Lead Make Your Ideas HappenWhat actions are you going to take?
  44. 44. Buy the book!Scott Belsky : Making Ideas Happen
  45. 45. And this book!Atul Gawande : The Checklist Manifesto
  46. 46. ActionMethod.com by Behance.com
  47. 47. Things for MacCulturedCode.com/things/
  48. 48. Next Webinar How to Create Your Visual Marketing PlanSeptember 8th 12:30-1:15pm Facebook.com/IdeasMarketing
  49. 49. Next Webinar Which book?September 29th 12:30-1:15pm Facebook.com/IdeasMarketing
  50. 50. Workshop: How to Design, Build and Sell Your IdeasMelbourne 14 October 8:30am - 5:00pm
  51. 51. $450 +GST $270 +GST 22nd September Workshop: How to Design, Build and Sell Your IdeaMore: IdeasMarketing.com.au/Workshops
  52. 52. $450 +GST $270 +GST 22nd September Workshop: How to Design, Build and Sell Your IdeaMore: IdeasMarketing.com.au/Workshops
  53. 53. IdeasMarketing.com.au/WebinarsGeoff@IdeasMarketing.com.au
  54. 54. Make Your Ideas Happen!!!Geoff McDonald @IdeasMarketing #ideaslunch

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