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Understanding Your Metadata’s Journey

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Publishers around the world struggle with how their metadata morphs as it travels from their domains into the wilds of retailers, distributors, and other partners. Despite the use of industry standards like ONIX, there is still a lot of inconsistency that can happen when a title record is sent out to so many different destinations. In this session, we will look at that flow of data and consider some of the best practices you can use to make your metadata more consistent and more robust across various end points. We will talk about: the flow metadata takes both inside and outside a publishing house; how the flow of metadata is affected by different metadata formats; real-world examples of metadata that is delivered to different retailers, with explanations of the differences and quirks you’ll encounter; and, best practices for creating and maintaining your metadata.

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Understanding Your Metadata’s Journey

  1. 1. Understanding Your Metadata's Journey Joshua Tallent @jtallent
  2. 2. History.com
  3. 3. Wikimedia
  4. 4. Wikimedia
  5. 5. Wikimedia
  6. 6. Pexels
  7. 7. Wikimedia
  8. 8. WHAT IS AT STAKE? Pexels
  9. 9. A TALE OF TWO BOOKS Pixabay
  10. 10. Description Author Bio Excerpt Reviews        
  11. 11. INTERNAL METADATA FLOW Google
  12. 12. Pexels
  13. 13. Unsplash, Natalie Fox
  14. 14. Unsplash, Eric Rothermel
  15. 15. EXTERNAL METADATA FLOW Pixabay
  16. 16. History.com
  17. 17. Pexels
  18. 18. 2/1/2017 Retailer Publisher M. Night Shyamalan
  19. 19. Retailer Shamalan Publisher
  20. 20. Retailer Publisher Wholesaler Data Aggregator Shamalan
  21. 21. Retailer Publisher DelayWholesaler Data Aggregator Delay Shamalan
  22. 22. Retailer Shyamalan Publisher DelayWholesaler Data Aggregator Delay
  23. 23. Retailer Shamalan Publisher DelayWholesaler Data Aggregator Delay
  24. 24. Retailer Publisher DelayWholesaler Data Aggregator Delay Shyamalan
  25. 25. Retailer Shamalan Publisher Old Distributor DelayWholesaler Data Aggregator Delay
  26. 26. Retailer $0.99 Publisher Other Retailer DelayWholesaler Data Aggregator Delay
  27. 27. YouTube
  28. 28. of publishers manually check their metadata of publishers say their metadata is altered
  29. 29. Columbia Pictures Corporation
  30. 30. Cookie Jar Entertainment Inc.
  31. 31. EXAMPLE TIME! Pixabay
  32. 32. GAM019000 GAMES / Activity Books (incl. Coloring Books) Childrens » Activities » Coloring Books US Arts & Photography > Drawing > Coloring Books for Grown-Ups > Flowers & Landscapes Canada Humour & Entertainment > Puzzles & Games
  33. 33.
  34. 34.
  35. 35. Contributor Roles 1. Amazon 2. Barnes & Noble 3. Indigo (Canada) 4. Books-a-Million 5. IndieBound
  36. 36. Wk1 Wk2 Wk3 Wk4 Wk5 Wk6 Wk7 Wk8 Wk9 Wk10 Wk11 2015 1,047 788 922 818 759 1,171 1,559 2,056 2,949 5,647 6,043 2016 637 669 683 937 774 1,066 1,525 3,164 5,366 8,660 11,740 % -39% -15% -26% 15% 2% -9% -2% 54% 82% 53% 94% -60% -40% -20% 0% 20% 40% 60% 80% 100% - 2,000 4,000 6,000 8,000 10,000 12,000
  37. 37. firebrandtech.com/keywords
  38. 38. Conclusion
  39. 39. 1. AUTOMATE ALL THE THINGS
  40. 40. 2. TARGET YOUR TARGETS
  41. 41. 3. FOCUS ON QUALITY
  42. 42. 4. GIVE IT MORE POWER
  43. 43. 5. RETURN TO YOUR DATA
  44. 44. Joshua Tallent Director of Outreach and Education joshua@firebrandtech.com 978-225-2757 www.firebrandtech.com @jtallent @firebrandtech

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