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Type 3.0: The future of typography today - ebookcraft 2015 - Steve Matteson

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"Type 3.0: The future of typography today" by Steve Matteson (Monotype) for ebookcraft 2015, presented by BookNet Canada and eBOUND Canada - March 11, 2015

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Type 3.0: The future of typography today - ebookcraft 2015 - Steve Matteson

  1. 1. ` TYPE 3.0 @SteveMatteson1
  2. 2. Everything that counts in TYPOGRAPHY is a subtlety. — Jan Tschichold —
  3. 3. The art of selecting and arranging type.
  4. 4. The art of selecting and arranging type.
  5. 5. The art of
 selecting and
 arranging type
  6. 6. HE ART OF
 selecting and
 arranging typeT
  7. 7. HE ART OF
 selecting and
 arranging type T
  8. 8. ?
  9. 9. ?!
  10. 10. TYPE 1.0
  11. 11. TYPE 1.0
  12. 12. Melbert B. Cary, Jr. Graphic Arts Collection, Rochester Institute of Technology
  13. 13. Melbert B. Cary, Jr. Graphic Arts Collection, Rochester Institute of Technology This is Latin
  14. 14. TYPE 2.0
  15. 15. TYPE 3.0
  16. 16. Hamburgefonstiv circa 1992 circa 2014
  17. 17. B
  18. 18. Joseph Blumenthal – The Printed Book in America
  19. 19. TYPE 3.0 1984 Lucida was first typeface designed for 300 dpi laser printing 1994 Verdana & Georgia for Windows XP 2007 ClearType Collection 2013 eText Typefaces
  20. 20. Why We Need Them eText Typefaces
  21. 21. your type This is how we want fonts to appear Font data is delivered as vector outlines with spacing info, and maybe some hints
  22. 22. This is how an LCD screen displays pixels LCD screens allow rendering with subpixels — manipulating each colour channel
  23. 23. This is how a basic E Ink screen displays pixels Even courser resolution, with only 4 level of grey (16 levels of grey in newer screens)
  24. 24. Great screen fonts challenged by e-ink Georgia on e-ink depends on what
  25. 25. Georgia HAMBURGEFONSTIV hamburgefonstiv 
Amasis HAMBURGEFONSTIV hamburgefonstiv Elegance vs. Sturdiness
  26. 26. How We Make Them eText Typefaces
  27. 27. Control Contrast
  28. 28. Metal Type Drawing Letterpress with ‘ink squeeze’
  29. 29. BaskervilleEOriginal Baskerville n n
  30. 30. could get nothing there but poor entertainment, and the Impertinant Bable of one of the worst of men, among many others of which our Host made one, who, had he bin one degree Imudenter, would have outdone his Grandfather. And this I think is the most perplexed night I have yet had. From hence, Saturday, Dec. 23, a very cold and windy day, after an Intolerable night’s Lodging, wee hasted forward only observing in our way the Town to be situated on a Navigable river wth in- diferent Buildings and people more refined than in some of the Country towns wee had passed, tho’ vicious enough, the Church and Tavern being next neighbours. Having Ridd thro a difficult River wee come to Fairfield where wee Baited and were much refreshed as well with the Good things wch Latter I employed in enquiring concerning the Town and manners of the people, &c.
  31. 31. could get nothing there but poor entertainment, and the Impertinant Bable of one of the worst of men, among many others of which our Host made one, who, had he bin one degree Imudenter, would have outdone his Grandfather. And this I think is the most perplexed night I have yet had. From hence, Saturday, Dec. 23, a very cold and windy day, after an Intolerable night’s Lodging, wee hasted forward only observing in our way the Town to be situated on a Navigable river wth in- diferent Buildings and people more refined than in some of the Country towns wee had passed, tho’ vicious enough, the Church and Tavern being next neighbours. Having Ridd thro a difficult River wee come to Fairfield where wee Baited and were much refreshed as well with the Good things wch Latter I employed in enquiring concerning the Town and manners of the people, &c.
  32. 32. Body Size
  33. 33. Scalable Typeface h h h h h
  34. 34. 6, 12, 72pt – ITC Bodoni hga hga
  35. 35. Body Size Épa a a a a a96pt 96pt
  36. 36. Sample Sample Sample SampleSabon and SabonE Adjustments to the weight, proportion, and spacing
  37. 37. eText typefaces eText typefaces SabonE
  38. 38. eText typefaces eText typefaces PalatinoE
  39. 39. becaged becaged
  40. 40. The Crystal Goblet The Crystal Goblet The Crystal Goblet The Crystal Goblet Malabar & Ysobel Crisp, contemporary designs optimised for the screen
  41. 41. Questions

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