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The Success of a Book: Building pre-pub discoverability & buzz

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The success of a book is largely dependent on the efforts planned before it goes on sale. Are you activating book influencers prior to the pub date to build buzz and create an organic conversation around the book and author? Are you enabling discovery through your metadata, reviews, and giveaways? Are you reaching out to book advocates, such as booksellers and librarians? Join us to discover tactics and strategies you can bring back to your marketing, publicity, and sales teams to help them create these influential conversations that will lead to recommendations and, ultimately, sales.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... Download Full EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ACCESS WEBSITE for All Ebooks ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... Download EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... Download doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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The Success of a Book: Building pre-pub discoverability & buzz

  1. 1. The  Success  of  a  Book:   Building  Pre-­‐Pub  Discoverability  &  Buzz
  2. 2. Kris%na  Radke   Interna(onal  Account  Director   NetGalley   @KrisRad  @NetGalley     Heidi  Sander,     Founder  &  Crea(ve  Director   DigiWri(ng  Book  Marke(ng  Agency   @DigiWri(ng     Who’s  Who:   Michelle  Melski   Publicist   Dundurn  Press   @MichelleMelski  @DundurnPress     Bryn  Collier   Project  Manager  &  Digital  Specialist   Harlequin  Teen   @HarlequinTeen     Lisa  Marie  Smith   Digital  Project  Manager   James  Lorimer  &  Company   @LorimerKids  
  3. 3. Build A Digital Author Platform
  4. 4. Secure Advance Reviews
  5. 5. NetGalley Tricks & Tips for Series
  6. 6. Share Your Reviews
  7. 7. Always Thank Reviewers!
  8. 8. Target Digital & Traditional Media •  Middle Shelf Magazine •  Atlantic Books Today •  The Guardian •  The Eastern Graphic •  G! •  Arts East •  BUZZ •  CBD radio •  House of Q radio
  9. 9. Build Relationships With Your Local Bookseller!
  10. 10. Broadcast Events & Appearances
  11. 11. Pay It Forward: Canadian Authors for Indies Day
  12. 12. Wrap Up Tips
  13. 13. Pub.  Date:     July  23,  2016  
  14. 14. Start  with  Endorsements •  "A  beau(ful,  beau(ful  book."  -­‐Kathryn  Kuitenbrouwer,  author  of  All   the  Broken  Things   •  "Alice  Zorn  is  a  writer  of  incredible  sensi(vity  and  precision,  and  this   haun(ng,  tender  novel  is  her  finest  work  yet."  -­‐Saleema  Nawaz,   author  of  Bone  and  Bread  
  15. 15. IdenCfy  Key  Influencers
  16. 16. Blog  Tour •  Literary  Treats   •  Just  a  Lil'  Lost   •  Padfoot's  Library   •  Literary  Hoarders   •  Lost  in  a  Great  Book  
  17. 17. LocaCon,  LocaCon,  LocaCon
  18. 18. Key  Montreal  Targets • Montreal  Gaze5e   • Montreal  Review  of  Books   • Maisonneuve   • CBC  Radio  Montreal  
  19. 19. 1.  Iden(fy  the  publicity  assets  and  target  market   2.  Have  key  influencers  endorse  and  talk  about  your  book   3.  Consumer  reviews  are  important   4.  Get  the  word  out  through  social  media     5.  Give  yourself  as  much  lead  (me  as  possible  to  pitch  the   book  
  20. 20. Bryn  Collier   Product  Manager  &  Digital  Specialist  
  21. 21. LIFEBLOOD     by  Gena  Showalter  
  22. 22. PRE-­‐ORDER  CAMPAIGN  GOALS   u  New  York  Times  Young  Adult  best  seller  list   u  Increase  pre-­‐order  sales  by  25%  over  previous  %tle   u  Build  Gena’s  name  recogni%on  in  the  Young  Adult  space     u  Expand  exis%ng  readership   u  Ac%vate  her  exis%ng  readers    
  23. 23. PRE-­‐ORDER  CAMPAIGN  PILLARS     BUILD   CONSUMER   BUZZ   CREATE     TRADE     AWARENESS   TARGETED   ADVERTISING   ENGAGE     ADULT     CROSSOVER   READERS  
  24. 24. BUILD  CONSUMER  BUZZ   u  Early  reader  influencer  outreach  
  25. 25. BUILD  CONSUMER  BUZZ   u  Unique  event  sampling  and  experiences    
  26. 26. BUILD  CONSUMER  BUZZ   u  Create  highly  sharable  content    
  27. 27. BUILD  CONSUMER  BUZZ   u  Empower  exis%ng  fans    
  28. 28. ENGAGE  ADULT  CROSSOVER  READERS     u  Leverage  authors  exis%ng  plaaorms     u  Target  ac%ve  crossover  readers  with  social  media  adver%sing   u  Approach  media  that  support  her  adult  %tles  
  29. 29. CREATE  TRADE  AWARENESS   u  Specialized  outreach  to  independent  book  stores,          librarians  and  na%onal  book  chains   u  Select  industry  sampling  via  NetGalley     u  Increase  eGalley  distribu%on  with  NetGalley  feature          placement  
  30. 30. TARGETED  ADVERTISING   u  Target  ac%ve  Young  Adult  fic%on  readers  and    exis%ng  fans   u  Blend  programma%c,  direct  and  social  media    adver%sing  
  31. 31. Books for struggling and reluctant readers.  
  32. 32. How to sell books to people who don't want to read...            Problem:  
  33. 33. Sell to their parents, teachers and librarians... then let them deal with it.            Solu%on:  
  34. 34.   •  Realistic storylines that kids & teens can relate to   •  Hi/lo- low reading levels but age appropriate content   •  Fast-paced, short chapters   •  Easy/accessible vocabulary   •  Diverse characters   •  Hot-button topics   •  Canadian authors & Canadian settings     How do our books engage reluctant readers?  
  35. 35. How do we reach the school and library market?         What do we do with their feedback?   So…  
  36. 36.   •  Catering product metadata to teacher/librarian audience to generate best possible pre-pub response.   A tiny bit about METADATA  
  37. 37. PRE-PUB AUDIENCE-BUILDING ACTIVITIES  
  38. 38. Webinars  
  39. 39. Ads in Online and Print Media  
  40. 40. List Rentals and Third Party E-blasts  
  41. 41. Trade shows and wholesale displays  and...  
  42. 42. NETGALLEY  
  43. 43. Canada  
  44. 44. NetGalley!     US  
  45. 45. Maintaining a list of pre-approved contacts who we can trust to give honest feedback.  
  46. 46. Not just to build pre-pub buzz.  
  47. 47. Helps us reach new audiences that we can bring into the rest of our marketing efforts.  
  48. 48. Using pre-pub response to determine the most effective way of marketing the book.  
  49. 49. Kris%na  Radke   Interna(onal  Account  Director   NetGalley   @KrisRad  @NetGalley     Heidi  Sander,     Founder  &  Crea(ve  Director   DigiWri(ng  Book  Marke(ng  Agency   @DigiWri(ng     Thanks  for  joining  us!   Michelle  Melski   Publicist   Dundurn  Press   @MichelleMelski  @DundurnPress     Bryn  Collier   Project  Manager  &  Digital  Specialist   Harlequin  Teen   @HarlequinTeen     Lisa  Marie  Smith   Digital  Project  Manager   James  Lorimer  &  Company   @LorimerKids  

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