The success of a book is largely dependent on the efforts planned before it goes on sale. Are you activating book influencers prior to the pub date to build buzz and create an organic conversation around the book and author? Are you enabling discovery through your metadata, reviews, and giveaways? Are you reaching out to book advocates, such as booksellers and librarians? Join us to discover tactics and strategies you can bring back to your marketing, publicity, and sales teams to help them create these influential conversations that will lead to recommendations and, ultimately, sales.