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the audiobook’s tale
MAXIMZING IP BY INCORPORATING AUDIO IN YOUR PUBLISHING PROCESS
"Ignoring it
isn’t the
same as
ignorance.
You have to
work at it."
Tricia
McCraney
PROJECTSCONSULTANT
About Virtusales
Continually Evolving
Releasing up to 8 new versions a
year at no extra cost. Each with
150 to 180 new enhancements per
release.
Publishing Clients
60+ publishers across
publishing sectors are using
the Biblio suite to manage
their publishing processes.
Publishing Experts
66 staff, many of whom have
worked for publishers, plus
additional resources through
partnerships.
Experienced
Entirely focused on publishing,
with over 17 years experience
in publishing software
development and
implementation.
Successful
Implementations
130+ successful
implementations of all sizes
from 5 to 2,000 users on a
single instance across up to
16 countries worldwide.
8
60+
66
17
130+
Virtusales provides industry leading software, continuously updated to ensure it stays that way.
BIBLIOGRAPHIC
The spine of the system -
title management, sales and
marketing.
PRODUCTION
Specifications, scheduling
and costing from pre-
acquisition to reprinting.
DIGITAL ASSET MANAGEMENT
Digital workflow, storage and
distribution.
CONTRACTS RIGHTS
MANAGEMENT
Submissions, permissions,
contracts, rights, advances,
and subsidiary rights
information for any type of
product.
ROYALTY PROCESSING
Complex royalty calculations
and payments for physical
books and digital content.
BUSINESS INTELLIGENCE
Sales reporting and analysis.
Fully integrated in the Biblio
suite.
The Biblio Suite
Modernize, Centralize, Standardize, Collaborate, Organize, Validate, Automate, Integrate, Customize and Future-Proof
Audiobook evolution
increase in
sales year
on year
£31m20%
increase in
sales in last
five years
UK sales in
2017, up 22%
on previous
year
100%
record US
downloads in
2017
$2.5b
Source: www.thebookseller.com//news/big-publishers-report-continued-audio-growth-new-entrants-pile-market-893996
Source: https://www.publishers.org.uk/news/releases/2018/audiobooks-remain-fastest-growing-sector-in-digital-publishing/
“a phenomenal
year for audio
publishing”
Our customers on audiobooks +
growth
“strong double-
digit growth”
over the past five
years
sixth consecutive
year of double-
digit growth
Source: www.thebookseller.com//news/big-publishers-report-continued-audio-growth-new-entrants-pile-market-893996
aiming for 20%
audio conversion
for original titles
in 2019
On audiobooks + the future
“...audio [is] reaching
people that print and
e-book publishing
haven’t traditionally
been able to.”
Richard Lennon, PRH UK
“It is becoming an
art form that is being
taught in colleges..”
Sarah Shrubb, Little,
Brown Book Group
Source: www.thebookseller.com//news/big-publishers-report-continued-audio-growth-new-entrants-pile-market-893996
Source: https://amp.theguardian.com/books/2019/jan/01/edoardo-ballerini-narrator-of-133-hour-audiobook-on-his-evolving-art
“It’s a growing market
that we needed to
actively invest in.”
Hannah Ross and Louisa
Dunnigan, Profile Books
Industry insight
Align
audiobooks
with all
formats
Publication
datesshould match first
format
Sell in + pre-
ordershould follow first
format
Mirrored metadata
that’s comprehensive +
consistent
(except references to visuals or print-specific elements)
Unique considerations
Reader(s)
not just your narrator
but also your
customer/listener
Copyright recording
additional to other
copyright
Citations addressing
footnotes + endnotes in
text
N6494.C64B36
Extra content
music, sound effects,
PDFs,
downloads, websites
Incorporating audio
into existing processes
(here’s how our customers
do it)
Casting
Recording
EditingScheduling
Location
Quality
Control
Delivery
Distribution
Costing
Production
Costing
eBook
Paperback
WorkProject
Hardback
Costing
Production
Audiobook
Production
Costing
Production
Adding Audiobooks to Existing
Workflow
Title management
Create product record
Manage metadata
Synchronise metadata
ONIX wizard
Contributor management
Flexible pricing
Costing + estimating
Cost groups
Complete forecasting + P&Ls
Scheduling
Complete scheduling
Including schedule links
Collaboration +
distribution
Collaborate with external
suppliers
Storage + workflow for digital assets
Distribution of final files
to distributors, retailers,
websites
Distributors,
Retailers and
Aggregators
BiblioLIVE
Final Files
and
Metadata
Rights + Royalties
Rights + licensing
Integrated royalty and
payment ledgers
Full support for multiple
publisher-based ledgers, both
for royalty earnings and
payment reconciliation.
Complete royalty runs
on demand
Display accrued earnings,
show the effect of contractual
changes immediately and
generate draft statements.
Aggregate and view
sales data
Import and view daily sales
feeds from multiple disparate
sources, in different formats
and currencies.
Produce flexible
statements
Create printable statement
packs on demand.
Easily share
information with your
stakeholders
Share accurate and timely
information relating to titles,
contributors and beneficiaries.
Advanced, high-speed
royalty calculations
Process the most complex royalty
calculations, including; combining
products and rules for sales
escalation, calculate retentions
and refunds, and offset earnings.
Royalty calculation + statements
Business intelligence sales
reporting
Thanks for listening.
tricia@virtusales.com
Tricia McCraney

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The Audiobook's Tale - Tricia McCraney (Virtusales) - Tech Forum 2019