By Definition: Single Source Publishing – “ a content management method which allows the same source content to be used across different forms of media and more than one time… The labor intensive and expensive work of editing need only be carried out once reducing the potential for error… reducing production costs… reducing labor… reducing error… AND increasing profits AND increasing channels of distribution…which in OUR WORLD are know as platforms.” So IF Our goals as publishers today are: Create Once and Easily Publish Everywhere Revise Once and Update Every Place Reduce Production Activities + Costs Increase Margins…And Profits The Good News…there are now software programs available specifically designed to support in-house single sourcing that require less effort to configure your content, manage your work-flow, have more features, cost less to license and all designed to meet the ever-increasing demand to Create, Manage and Distribute in an ever competitive, crowded and fast-moving market place. And…be able to market your digital publications to an increasingly mobile audience that needs on-the-go access. So let’s get going….THE 1st question: Where do we start? Answer: With a Strategy…
The best starting point for single-source publishing is your digital publishing strategy. You need to be clear about what content and where ( the channels + platforms you want to publish on: Will it be apps, eBooks, web apps, and or a browser-based distribution strategy ? Decide which distribution channels you want to use? Today, you as publishers MUST be able to reach your customers…anytime, anywhere and on any device. Do you distribute on App stores like Apple, Google Play and Amazon? Do you distribute on eBook stores like Kobo and Amazon? Do you distribute on your own Web site? In today’s competitive market environment, your only answer to these questions is YES !!! Now let’s look at your Goals…
In a first step you should define your key goals in order to come up with a game plan. Number one is your timeline: by when do you want or need to be ready? In the short term? within the next 2 to 3 months? Or do you have more time? 3-6 months or 6-12 months? If your timeline is short, some options such as a custom developed app, may not be available for you. Next, what are your revenue goals, and how big are your acquisition, production and marketing budgets? Ideally you can achieve a cost curve and a revenue curve such as the ones shown in this chart. The red curve shows your investment, which is higher in the beginning, and should go down after you set up your solution and establish your digital publishing processes. After you started publishing, your revenue curve should go up. The important part obviously is that your ongoing cost for digital publishing should be considerably lower than your revenues, but not all digital publishing solutions are priced like that. The third goal you need define is if you want to integrate your digital publishing processes into your existing print publishing processes, or if you will have separate teams, one for print, and one for digital publishing.
Now let’s talk about the production process. There are some decisions to be made here: The first one is: Do you want to reuse your print layout that you already have, or do you want to create a different reading experience for digital devices? If you reuse your print layout, it is easy to also reuse the same content, and here you have a choice…you may or may not want to enrich the digital version with additional content elements. If you create a new layout and design, you will most likely add additional content, such as images, slide shows, games, video, etc.
After you defined your strategy, set your goals, looked at your production process, and before you start looking at any Digital Publishing solutions, I suggest you should look at some additional criteria to determine which technology is right for you. 1 Not managed by you: You don’t have to install much (or anything) and there is no long roll-out process involved. 2 Easy to deploy: You don’t need to buy new hardware and only minimal user training is required. 3 Specialized: The solution most likely does only one thing, but it is among the best in it’s class. 4 Inexpensive: hey, I guess that’s an easy one. If these criteria resonate, All of this means you most likely will end up with a cloud-based solution.
But how do you know which one of a gazillion of cloud-based systems is the right one? Here are some criteria that may help in your selection process. The solution should be based on real or de-facto standards used in your industry. For example, if it supports XML, PDF, Adobe InDesign, Google Analytics, that’s a good sign. It should come with Application Program Interfaces, or APIs, so you can integrate it with other systems such as good CRM’s if you want to build a subscription based, continuity type business Ideally it might come with ready-to-use APIs to other systems, for example… it’s already integrated with Google Analytics. Additionally, you need to pick a robust back-end…You should not hit a wall once you implement your digital publishing strategy, so it must be highly scalable, both in content volume and it will handle the Hopefully growing number of your customers it will support And finally, whatever the technology and output is, it should be completely brandable which leads us to the customer part of our Strategy… Let’s now look at the various Levels of Single Source Digital Publishing…
Level 1 … The simplest form of single sourcing is to publish identical content into multiple formats. Let’s say you have a book, and you publish it into apps as ebooks. But you don’t modify the content.
The next level is to publish the same content in general, but for some of your publication channels you add additional content Elements… I will show you an example in a moment, a kids book that has text, images, some animations, and read aloud as an eBook. The Level 2 app for this book has the same text and images as the Level 1 eBook, but offers some interactive games in addition.
The third level is when you publish the same basic content in general And you also provide a selection of additional content that the reader can download at her or his own discretion, either for free or as a paid up sell Now lets look at some examples…a Level 1 eBook with Read Aloud… Same book as a Level 2 app with Read Aloud and Animation and Games added A level 3 more advanced multi title Kiosk app a great example from one of the largest publishers in France, Bayard. They also do business here in Canada. They publish 1 daily newspaper, 150 magazines, and reach 36 million readers, including 5 million subscribers. They also have a catalogue of 4800 book titles and publish more than 800 new titles each year. On top of that they run 150 Internet sites. We are working with them on single source publishing… Now for some examples…(video on laptop) then iPad
Let me show you a great example of one of the largest publishers in France, Bayard. They also do business here in Canada. The publish 1 daily newspaper, 150 magazines, and reach 36 million readers, including 5 million subscribers. They also have a catalogue of 4800 book titles and publish more than 800 new titles each year. On top of that they run 150 Internet sites. We are working with them on single source publishing, let me show you one of their apps anyway.
Thank You for your attention I hope I’ve enlightened and given you some Useful information…
Publishing Apps and Ebooks from Single Source Content - Tech Forum 2014 - Myles Fuchs
and eBooks from
Single Source Content
Aquafadas Digital Publishing
What’s your Strategy?
• Web Apps
What are your Goals?
< 3 months
What’s your Production
What kind of technologies
should you use?
• Not managed by you
• Easy to deploy
• Based on standards
• Can be integrated
• Can be branded
Levels of single sourcing
Same content, multiple formats
Levels of single sourcing
Content variations, multiple formats
Levels of single sourcing
Selectable content, multiple formats