EPUB Boot Camp: Shortcovers


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EPUB Boot Camp: Shortcovers

  1. 1. EPUB Boot Camp <ul><li>March 30, 2009 </li></ul>
  2. 2. <ul><li>A new digital destination for people to discover and experience their next great read on any mobile device </li></ul>
  3. 3. OUR OFFERING <ul><ul><li>A new digital destination for people all over the world to discover their next great read on any mobile device. </li></ul></ul><ul><ul><li>Instant access to Books, Magazines, Newspapers and Blogs – any content </li></ul></ul><ul><ul><li>Use the web or your existing iPhone, Blackberry, Android, etc. – any device, anytime and anyplace </li></ul></ul><ul><ul><li>Sample, Purchase & Read content in seconds </li></ul></ul><ul><ul><li>Share your favorite reads with friends, family or create your own Shortcover </li></ul></ul>
  4. 4. INSTANT ACCESS TO CONTENT <ul><li>BOOKS </li></ul><ul><ul><li>Buy ebooks, buy by-the-chapter </li></ul></ul><ul><ul><li>Read ebooks, ad-supported </li></ul></ul><ul><ul><li>Buy the physical book from a participating retailer </li></ul></ul><ul><li>NEWSPAPERS AND MAGAZINES </li></ul><ul><ul><li>Coming Soon: Buy the digital edition, a subscription, or articles </li></ul></ul><ul><li>BLOGS </li></ul><ul><ul><li>Read blogs for free, ad-supported </li></ul></ul>Shortcovers is the place to find your next great read among the best books, magazines, newspapers , blogs and more.
  5. 5. SAMPLE AND PURCHASE Get “into the content” instantly, read a free sample and decide to make a purchase. BUY! Both web and mobile experiences are territory – aware and present currencies, and title/rights accordingly
  6. 6. OUR PUBLISHER OFFERING <ul><ul><li>A solution that maximizes reach – distributing content on any device, over any network, globally </li></ul></ul><ul><ul><li>Drive digital and physical sales </li></ul></ul><ul><ul><li>Experiment with advertising revenues </li></ul></ul><ul><ul><li>Contact [email_address] </li></ul></ul><ul><ul><ul><li>We’ll send you an our startup package </li></ul></ul></ul>
  7. 7. ACCEPTED FILE FORMATS <ul><ul><li>ePub – preferred format as we believe it is the right standard for digital publishing </li></ul></ul><ul><ul><li>LIT, OEB – we also accept the older LIT and OEB format, and will process it similarly to how we process ePub files </li></ul></ul><ul><ul><li>Plain Text – we load Plain Text files, though these have to be based on our defined template that includes necessary meta data. </li></ul></ul><ul><ul><li>Microsoft Word .doc format – will need to work with you to determine where Chapter boundaries lie for full eBooks. </li></ul></ul>
  8. 8. Why EPUB? <ul><ul><li>Chapterization </li></ul></ul><ul><ul><ul><li>No information </li></ul></ul></ul><ul><ul><ul><li>Table of Contents linking to chapters </li></ul></ul></ul><ul><ul><ul><li>One file per chapter </li></ul></ul></ul><ul><ul><li>Metadata Information </li></ul></ul><ul><ul><ul><li>None </li></ul></ul></ul><ul><ul><ul><li>Spreadsheet/Word of Mouth </li></ul></ul></ul><ul><ul><ul><li>Onix </li></ul></ul></ul><ul><ul><ul><li>Metadata attached within book </li></ul></ul></ul>
  9. 9. EPUB <ul><ul><li>International Digital Publishing Forum </li></ul></ul><ul><ul><li>&quot;EPUB&quot; allows publishers to produce and send a single digital publication file representing their content </li></ul></ul><ul><ul><li>Offers consumers interoperability for digital publications </li></ul></ul><ul><ul><li>Composed of three open standards </li></ul></ul><ul><ul><ul><li>Open Publication Structure (OPS) </li></ul></ul></ul><ul><ul><ul><li>Open Container Format (OCF) </li></ul></ul></ul><ul><ul><ul><li>Open Packaging Format (OPF) </li></ul></ul></ul>
  10. 10. Open Publication Structure <ul><ul><li>Defines a standard means of content description </li></ul></ul><ul><ul><li>Content is XHTML </li></ul></ul><ul><ul><li>Styled with CSS </li></ul></ul>
  11. 11. Open Container Format (OCF) <ul><ul><li>Container for book content and metadata </li></ul></ul><ul><ul><ul><li>Link to .opf file </li></ul></ul></ul><ul><ul><li>Abstract Container: META-INF/    container.xml OEBPS/    Great Expectations.opf    chapters/       chapter01.html       chapter02.html       … other HTML files for the remaining chapters … </li></ul></ul><ul><ul><li><rootfile full-path=&quot;OEBPS/Great Expectations.opf&quot;      media-type=&quot;application/oebps-package+xml&quot; /> </li></ul></ul>
  12. 12. Open Packaging Format (OPF) <ul><ul><li>Publication Metadata, based on the Onix format </li></ul></ul><ul><ul><li>Defines how the components of a published work (metadata, navigational information) are packaged into an OPS Publication. </li></ul></ul><ul><ul><ul><li>OPF Package document </li></ul></ul></ul><ul><ul><ul><ul><li>An XML Document </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Exactly one file included </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Needs .opf extension </li></ul></ul></ul></ul><ul><ul><ul><li>NCX ( Navigation Center eXtended) </li></ul></ul></ul><ul><ul><ul><ul><li>A declarative table of contents </li></ul></ul></ul></ul>
  13. 13. OPF Package document <ul><ul><li>metadata </li></ul></ul><ul><ul><ul><li>Most important </li></ul></ul></ul><ul><ul><ul><li>Provides information about the publication as a whole </li></ul></ul></ul><ul><ul><li>manifest </li></ul></ul><ul><ul><ul><li>provides a list of all the files that are parts of the publication </li></ul></ul></ul><ul><ul><ul><li><manifest> </li></ul></ul></ul><ul><ul><ul><li><item id=&quot;intro&quot; href=&quot;intro.html&quot; media-type=&quot;application/xhtml+xml&quot; /> </li></ul></ul></ul><ul><ul><ul><li><item id=&quot;c1&quot; href=&quot;chap1.html&quot; media-type=&quot;application/xhtml+xml&quot; /> </li></ul></ul></ul><ul><ul><ul><li>... </li></ul></ul></ul><ul><ul><ul><li></manifest> </li></ul></ul></ul><ul><ul><li>spine </li></ul></ul><ul><ul><ul><li>Itemref elements </li></ul></ul></ul><ul><ul><ul><li>The order organizes the associated OPS Content Documents into the linear reading order </li></ul></ul></ul><ul><ul><ul><li><spine toc=&quot;ncx&quot;> </li></ul></ul></ul><ul><ul><ul><li><itemref idref=&quot;intro&quot; /> </li></ul></ul></ul><ul><ul><ul><li><itemref idref=&quot;c1&quot; /> </li></ul></ul></ul><ul><ul><ul><li>… </li></ul></ul></ul><ul><ul><ul><li></spine> </li></ul></ul></ul><ul><ul><li>guide (optional, but please include it!) </li></ul></ul><ul><ul><ul><li><guide> </li></ul></ul></ul><ul><ul><ul><li><reference type=“cover&quot; title=“Book Cover&quot; href=“cover.jpg&quot; /> </li></ul></ul></ul><ul><ul><ul><li></guide> </li></ul></ul></ul>
  14. 14. Important Metadata Items <ul><ul><ul><li><title>Book Title</title> </li></ul></ul></ul><ul><ul><ul><li><creator>A primary creator or author </creator> </li></ul></ul></ul><ul><ul><ul><li><contributor>Secondary authors</contributor> </li></ul></ul></ul><ul><ul><ul><li><subject>BISAC</subject> </li></ul></ul></ul><ul><ul><ul><li><description>Description of the publication's content. </description> </li></ul></ul></ul><ul><ul><ul><li><publisher></ publisher > </li></ul></ul></ul><ul><ul><ul><li><date>Publication date</ date > </li></ul></ul></ul><ul><ul><ul><li><identifier>13 ISBN (please)</ identifier > </li></ul></ul></ul><ul><ul><ul><li><language></ language > </li></ul></ul></ul><ul><ul><ul><li><coverage>List of countries where the content is available</ coverage > </li></ul></ul></ul><ul><ul><ul><li><rights></ rights > </li></ul></ul></ul>
  15. 15. OPF Metadata Sample <ul><li>This is what the metadata section might look like. </li></ul><ul><li><metadata … > </li></ul><ul><li><dc:title>Tale of Two Cities</dc:title> </li></ul><ul><li><dc:identifier opf:scheme=&quot;ISBN&quot;>123456789X</dc:identifier> </li></ul><ul><li><dc:creator opf:role=&quot;aut&quot;>Charles Dickens</dc:creator> </li></ul><ul><li> ... </li></ul><ul><li><meta name=&quot;price&quot; content=&quot;USD 19.99&quot; /> </metadata> </li></ul><ul><li></metadata> </li></ul><ul><li>Notice the custom pricing element. </li></ul>
  16. 16. Navigation Center eXtended ( NCX) <ul><ul><li>In order to enable ease of navigation and provide greater accessibility </li></ul></ul><ul><ul><li>Can be very helpful in distinguishing actual content from accompanying sections </li></ul></ul><ul><ul><ul><li>Also for figuring out parts/subsections </li></ul></ul></ul><ul><ul><li>Example: </li></ul></ul><ul><ul><ul><li><navPoint id=&quot;navpoint-1&quot; playOrder=“1&quot;> </li></ul></ul></ul><ul><ul><ul><li><navLabel><text>Foreword</text></navLabel> </li></ul></ul></ul><ul><ul><ul><li><content src=&quot;TheBook_frw01.html&quot;/> </li></ul></ul></ul><ul><ul><ul><li></navPoint> </li></ul></ul></ul><ul><ul><ul><li><navPoint id=&quot;navpoint-2&quot; playOrder=“2&quot;> </li></ul></ul></ul><ul><ul><ul><li><navLabel><text>PART I </text></navLabel> </li></ul></ul></ul><ul><ul><ul><li><content src=“TheBook_p01.html&quot;/> </li></ul></ul></ul><ul><ul><ul><li><navPoint id=&quot;navpoint-3&quot; playOrder=“3&quot;> </li></ul></ul></ul><ul><ul><ul><li> <navLabel><text>1. Journey to Elsewhen</text></navLabel> </li></ul></ul></ul><ul><ul><ul><ul><ul><li><content src=&quot; TheBook_c01.html &quot;/> </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><li></navPoint> </li></ul></ul></ul></ul><ul><ul><ul><li></navPoint> </li></ul></ul></ul>
  17. 17. UPLOAD PROCESS <ul><ul><li>Secure FTP (SFTP) – preferred method for accepting files as it guarantees the transport security of your content, and ensures that it is not intercepted en-route from your servers to ours. </li></ul></ul><ul><ul><li>Traditional FTPS (FTPS) – we provide this mechanism for publishers who have not moved to the Secure FTP standard. </li></ul></ul>
  18. 18. TERRITORIAL RIGHTS <ul><ul><li>Territorial rights allow or restrict content from being viewed or purchased from specific countries. </li></ul></ul><ul><ul><li>Each piece of content may specify a list of countries for which the content is allowed or a list of countries for which the content is restricted. </li></ul></ul><ul><ul><li>Each list is composed of the countries’ two character ISO codes (US, CA, UK, etc). Additionally, EU may be used to specify all the member countries of the European Union. </li></ul></ul>
  19. 19. CONTENT SECURITY - DRM <ul><ul><li>Content is not downloaded as standalone files to customer’s computer/mobile device </li></ul></ul><ul><ul><li>Reading on the web is facilitated using Adobe Flash Reader with copy/cut/print functionality disabled </li></ul></ul><ul><ul><li>Content is delivered to the end user AES128 bit encrypted </li></ul></ul><ul><ul><li>Content encryption keys are tied up to user and device id </li></ul></ul>
  20. 20. CONTENT SECURITY – DATA CENTER <ul><ul><ul><li>Access is limited to the minimal set of authorized users </li></ul></ul></ul><ul><ul><ul><li>Network facilities are protected by: </li></ul></ul></ul><ul><ul><ul><ul><li>Firewall to prevent attacker intrusion </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Encrypted VPN access from Shortcover’s office to our Data Centre </li></ul></ul></ul></ul><ul><ul><ul><li>Physical access is protected by including two-factor authentication </li></ul></ul></ul><ul><ul><ul><li>closed circuit video surveillance of the entrance and exit points </li></ul></ul></ul><ul><ul><ul><li>Hosts are secured by regular testing, monitoring and patching for security vulnerabilities </li></ul></ul></ul>