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ATypographic
Methodology
for eBooks
Charles Nix
Monday, March 17, 14
0.0
Read Actively
Monday, March 17, 14
0.1
Make notes while reading
Monday, March 17, 14
0.1
Make notes while reading
0.1.1 Comprehend content
Monday, March 17, 14
0.1
Make notes while reading
0.1.1 Comprehend content
0.1.2 Question structure
Monday, March 17, 14
0.1
Make notes while reading
0.1.1 Comprehend content
0.1.2 Question structure
0.1.3 Look for visual cues/clues
Monday, March 17, 14
0.2
Active reading outcomes
Monday, March 17, 14
0.2
Active reading outcomes
0.2.1 Editorial queries
Monday, March 17, 14
0.2
Active reading outcomes
0.2.1 Editorial queries
0.2.1 The Design Memo
0.2.2 Design notes
Monday, March 17, 14
0.2
Active reading outcomes
0.2.1 Editorial queries
0.2.1 The Design Memo
0.2.2 Design notes
Monday, March 17, 14
1.0
Visualize
Monday, March 17, 14
1.1
Imagine the book as it will be read
Monday, March 17, 14
1.1
Imagine the book as it will be read
1.1.1 Overall impression
1.1.2 Structure
1.1.3 Typography
Monday, March 17, 14
1.1
Imagine the book as it will be read
1.1.1 Overall impression
1.1.2 Structure
1.1.3 Typography
Monday, March 17, 14
1.1
Imagine the book as it will be read
1.1.1 Overall impression
1.1.2 Structure
1.1.3 Typography
Monday, March 17, 14
1.1.3.1 Choose type well
Monday, March 17, 14
1.1.3.1 Choose type well
1.1.3.1.1 Study history, form, and use
1.1.3.2 Explore new type releases
Monday, March 17, 14
Study: Form
Writing &
Illuminating &
Lettering
by Edward
Johnston
An Atlas
of Typeforms
by James Sutton
and Alan Bartram
Lettering
for Advertising
by Mortimer Leach Lettering
for Reproduction
by David Gates
Counter punch
by Fred Smeijers
Layout in
Advertising
by W.A. Dwiggins
ABC of Lettering
and Printing Types
by Erik Lindegren
The Origin
of the Serif
by Edward Catich
Type Sign Symbol
by Adrian Frutiger
Printing Types
by D.B. Updike
Monday, March 17, 14
Better Type
by Betty Binns
The Crystal Goblet
by Beatrice Warde
The Elements
of Typographic Style
by Robert Bringhurst
Asymmetric Typography
by Jan Tschichold
Designing with Type
by James Craig
First Principles
of Typography
by Stanley Morison
The Design of Books
by Adrian Wilson
Thinking with Type
by Ellen Lupton
The Chicago
Manual of Style
Study: Use
Monday, March 17, 14
1.1.3.1 Choose type well
1.1.3.1.1 Study history, form, and use
1.1.3.1.2 Explore new type releases
Monday, March 17, 14
Study: Current
fonts.com
google.com/fonts
fontshop.com
fontspring.com
linotype.com
myfonts.com
ilovetypography.com
Monday, March 17, 14
1.1.3.1 Choose type well
1.1.3.1.1 Study history, form, and use
1.1.3.1.2 Explore new type releases
1.1.3.1.3 Observe x-height
Monday, March 17, 14
x Walbaum
MT Std
9.08
x Garamond 3 9.64
x Fournier MT Std 9.83
x Adobe
Garamond Pro
10.00
x Adobe
Caslon Pro
10.64
x Bauer Bodoni 10.42
x Courier Std 11.03
x Minion 11.12
x Sabon LT Std 11.20
ITC Galliard Pro 11.24
x Times
New Roman
11.35
x Avenir Book 11.89
x Excelsior 11.92
x Futura Book 11.94
x Century
Expanded
12.14
x Georgia 12.23
x Myriad Pro 12.3
x PT Serif 12.7
x ClearviewText
Book
12.75
x ITC Franklin
Gothic Book Std
12.90
x Arial 13.20
x Ubuntu 13.21
x Helvetica 13.30
x Droid Sans 13.62
x Droid Serif 13.62
x Verdana 13.85
x Walbaum
MT Std
9.08
x Garamond 3 9.64
x Fournier MT Std 9.83
x Adobe
Garamond Pro
10.00
x Adobe
Caslon Pro
10.64
x Bauer Bodoni 10.42
x Courier Std 11.03
x Minion 11.12
x Sabon LT Std 11.20
x ITC Galliard Pro 11.24
x Times
New Roman
11.35
x Avenir Book 11.89
x Excelsior 11.92
x Futura Book 11.94
x Century
Expanded
12.14
x Georgia 12.23
x Myriad Pro 12.3
x PT Serif 12.7
x ClearviewText
Book
12.75
x ITC Franklin
Gothic Book Std
12.90
x Arial 13.20
x Ubuntu 13.21
x Helvetica 13.30
x Helvetica 13.30
x Droid Sans 13.62
x Droid Serif 13.62
x Verdana 13.85
x Walbaum
MT Std
9.08
x Garamond 3 9.64
x Fournier MT Std 9.83
x Adobe
Garamond Pro
10.00
x Adobe
Caslon Pro
10.64
x Bauer Bodoni 10.42
x Courier Std 11.03
x Minion 11.12
x Sabon LT Std 11.20
x ITC Galliard Pro 11.24
x Times
New Roman
11.35
x Avenir Book 11.89
x Excelsior 11.92
x Futura Book 11.94
x Century
Expanded
12.14
x Georgia 12.23
x Myriad Pro 12.3
x PT Serif 12.7
x ClearviewText
Book
12.75
x ITC Franklin
Gothic Book Std
12.90
x Arial 13.20
x Ubuntu 13.21
x Helvetica 13.30
x Helvetica 13.30
x Droid Sans 13.62
x Droid Serif 13.62
x Verdana 13.85
Untitled-2 1 3/4/14 8:45 AMMonday, March 17, 14
Walbaum MT Std (solid—20)
Every art and every inquiry, and similarly every action and pursuit, is
thought to aim at some good; and for this reason the good has rightly
been declared to be that at which all things aim. But a certain
difference is found among ends; some are activities, others are products
apart from the activities that produce them. Where there are ends
apart from the actions, it is the nature of the products to be better than
the activities. Now, as there are many actions, arts, and sciences, their
ends also are many; the end of the medical art is health, that of
shipbuilding a vessel, that of strategy victory, that of economics
wealth. But where such arts fall under a single capacity—as bridle-
making and the other arts concerned with the equipment of horses fall
under the art of riding, and this and every military action under
strategy, in the same way other arts fall under yet others—in all of
these the ends of the master arts are to be preferred to all the
subordinate ends
Verdana (solid—20)
Every art and every inquiry, and similarly every
action and pursuit, is thought to aim at some good;
and for this reason the good has rightly been
declared to be that at which all things aim. But a
certain difference is found among ends; some are
activities, others are products apart from the
activities that produce them. Where there are ends
apart from the actions, it is the nature of the
products to be better than the activities. Now, as
there are many actions, arts, and sciences, their
ends also are many; the end of the medical art is
health, that of shipbuilding a vessel, that of strategy
victory, that of economics wealth. But where such
arts fall under a single capacity—as bridle-making
and the other arts concerned with the equipment of
horses fall under the art of riding, and this and every
military action under strategy, in the same way other
arts fall under yet others—in all of these the ends of
the master arts are to be preferred to all the
subordinate ends
Monday, March 17, 14
Walbaum MT Std (solid—30.5)
Every art and every inquiry, and similarly
every action and pursuit, is thought to aim at
some good; and for this reason the good has
rightly been declared to be that at which all
things aim. But a certain difference is found
among ends; some are activities, others are
products apart from the activities that produce
them. Where there are ends apart from the
actions, it is the nature of the products to be
better than the activities. Now, as there are
many actions, arts, and sciences, their ends
also are many; the end of the medical art is
health, that of shipbuilding a vessel, that of
strategy victory, that of economics wealth. But
where such arts fall under a single capacity—
as bridle-making and the other arts concerned
with the equipment of horses fall under the
art of riding…
Verdana (solid—20)
Every art and every inquiry, and similarly every
action and pursuit, is thought to aim at some good;
and for this reason the good has rightly been
declared to be that at which all things aim. But a
certain difference is found among ends; some are
activities, others are products apart from the
activities that produce them. Where there are ends
apart from the actions, it is the nature of the
products to be better than the activities. Now, as
there are many actions, arts, and sciences, their
ends also are many; the end of the medical art is
health, that of shipbuilding a vessel, that of strategy
victory, that of economics wealth. But where such
arts fall under a single capacity—as bridle-making
and the other arts concerned with the equipment of
horses fall under the art of riding…
Monday, March 17, 14
Walbaum MT Std (solid—30.5)
Every art and every inquiry, and similarly
every action and pursuit, is thought to aim at
some good; and for this reason the good has
rightly been declared to be that at which all
things aim. But a certain difference is found
among ends; some are activities, others are
products apart from the activities that produce
them. Where there are ends apart from the
actions, it is the nature of the products to be
better than the activities. Now, as there are
many actions, arts, and sciences, their ends
also are many; the end of the medical art is
health, that of shipbuilding a vessel, that of
strategy victory, that of economics wealth. But
where such arts fall under a single capacity—
as bridle-making and the other arts concerned
with the equipment of horses fall under the
art of riding…
Verdana (solid—20/30.5)
Every art and every inquiry, and similarly every
action and pursuit, is thought to aim at some good;
and for this reason the good has rightly been
declared to be that at which all things aim. But a
certain difference is found among ends; some are
activities, others are products apart from the
activities that produce them. Where there are ends
apart from the actions, it is the nature of the
products to be better than the activities. Now, as
there are many actions, arts, and sciences, their
ends also are many; the end of the medical art is
health, that of shipbuilding a vessel, that of strategy
victory, that of economics wealth. But where such
arts fall under a single capacity—as bridle-making
and the other arts concerned with the equipment of
horses fall under the art of riding…
Monday, March 17, 14
1.1.3.1 Choose type well
1.1.3.1.1 Study history, form, and use
1.1.3.1.2 Explore new type releases
1.1.3.1.3 Observe x-height
1.1.3.1.4 Observe horizontal proportions
Monday, March 17, 14
Walbaum MT Std (2375.64 mm)
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Verdana (3100.7 mm)
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Monday, March 17, 14
1.1.3.1 Choose type well
1.1.3.1.1 Study history, form, and use
1.1.3.1.2 Explore new type releases
1.1.3.1.3 Observe x-height
1.1.3.1.4 Observe horizontal proportions
1.1.3.1.5 Understand character sets
Monday, March 17, 14
! " # $ % & ’ ( ) * + , - . / 0 1 2 3 4 5 6 7 8 9 : ; < = > ? @ A B C D E F G H I J K L M N O P Q R S T U V W X Y Z [  ] ^ _ ‘ a b c d e f
g h i j k l m n o p q r s t u v w x y z { | } ~ ¡ ¢ £ ⁄ ¥ ƒ § ¤ ' “ « ‹ › fi fl – † ‡ · ¶ • ‚ „ ” » … ‰ ¿ ` ´ ˆ ˜ ¯ ˘ ˙ ¨ ˚ ¸ ˝ ˛ ˇ — Æ ª Ł Ø Œ º æ ı ł ø
œ ß ¹ ¬ µ ™ Ð ½ ± Þ ¼ ÷ ¦ ° þ ¾ ² ® − ð × ³ © Á Â Ä À Å Ã Ç É Ê Ë È Í Î Ï Ì Ñ Ó Ô Ö Ò Õ Š Ú Û Ü Ù Ý Ÿ Ž á â ä à å ã ç é ê ë è í î ï ì
ñ ó ô ö ò õ š ú û ü ù ý ÿ ž ‥ ․ ₡ ‒ ⅛ ⅜ ⅝ ⅞ ⅓ ⅔ Ǻ Rp K R Đ Ŋ Ħ Ŧ Ȝ a e k m n r ſ đ ŋ ħ ĸ ʼn ŧ ȝ IJ Th ch ck ct fb ff ffb ffh ffi ffj ffk ffl
fft fh fi fj fk fl ft ij sp st ſb ſh ſi ſk ſl ſſ ſt ſſi ſſl 0 € ₣ ₤ ₧ ₧ ǻ ℮ a b c d e f g h i j k l m n o p q r s t u v w x y z đ ħ ı ø ŧ ŋ ð þ ȝ ß æ
œ i ▶ ij & ! ¡ ? ¿ 0 1 2 3 4 5 6 7 8 9 $ ¢ € ƒ £ ¥ ₡ ₣ ₤ # % ‰ ℮ 0 1 2 3 4 5 6 7 8 9 0 $ ¢ € ƒ £ ¥ ₡ ₣ ₤ # 0 1 2 3 4 5 6 7 8 9 $ ¢ € ƒ £ ¥ ₡ ₣ ₤
# a b d e è g h i l m n o r s t 0 1 2 3 4 5 6 7 8 9 . , $ ¢ - ( ) 0 1 2 3 4 5 6 7 8 9 . , $ ¢ - ( ) 0 1 2 3 4 5 6 7 8 9 . , $ ¢ - ( ) 0 1 2 3 4 5 6 7 8 9 . , $ ¢ - ( ) ▷ ◀ ◁ ◉ ◆ ■ ̓ ᾼ ᾈ
ᾉ ᾊ ᾋ ᾌ ❧ ❦ ᾍ ᾎ ᾏ ῌ ᾘ ᾙ ᾚ ᾛ ᾜ ᾝ ᾞ ➢ ᾟ ῼ ᾨ ᾩ ᾪ ✳ ᾫ ✴ ✓ ← → ← → ← → ᾬ ᾭ ᾮ ᾯ Ţ ţ ȷ ☐ ☑ @ — – ¡ « » ‹ › - ¿ { } [ ] ( ) · ≤ ≥
≈ ≠ ∞ ◊ ∫ ∂ ∏ √ ∑ ∆ Ω π Ё Ă Ā Ą Ђ Ć Č Ĉ Ċ Ď Ĕ Ě Ė Ē Ę Ğ Ĝ Ģ Ġ G̃ Ĥ Ĭ İ Ī Į Ĩ Ĵ Ķ Ĺ Ľ Ļ Ŀ ̂ Ń Ň Ņ ̂ Ŏ Ő Ō Ǿ Ŕ Ř Ŗ Ś Ş Ŝ Ș Ť Ț
Ŭ Ű Ū Ų Ů Ũ Ẃ Ŵ Ẅ Ẁ Ŷ Ỳ Ȳ Ź Ż Ǽ Ț Ťh ă ā ą Ѓ ć č ĉ ċ ď ĕ ě ė ē ę ğ ĝ ģ ġ g̃ ĥ ĭ ī į ĩ ĵ ķ ĺ ľ ļ ŀ ̂ ń ň ņ ̂ ŏ ő ō ǿ ŕ ř ŗ ś ş ŝ ș ť ț ŭ ű ū
ų ů ũ ẃ ŵ ẅ ẁ ŷ ỳ ȳ ź ż ǽ ̦ ̦ ˇ ´ ˘ ˇ ¸ ˆ ¨ ˙ ` ˝ ¯ ˛ ˚ ˜ á ă â ä ǽ à ā ą å ã Є ć č ç ĉ ċ ď é ĕ ě ê ë ė è ē ę ğ ĝ ģ ġ g̃ ĥ í ĭ î ï Ѕ ì ī į ĩ ĵ ķ ĺ
ľ ļ ŀ ł ̂ ń ň ņ ñ ̂ ó ŏ ô ö ò ő ō ǿ õ ŕ ř ŗ ś š ş ŝ ș ť ț ú ŭ û ü ù ű ū ų ů ũ ẃ ŵ ẅ ẁ ý ŷ ÿ ỳ ȳ ź ž ż ´ ˘ ˇ ¸ ˆ ̦ ¨ ˙ ` ˝ ¯ ˛ ˚ ˜ Α Β Γ Δ
Ε Ζ Η Θ Ι Κ Λ Μ Ν Ξ Ο Π Ρ Σ Τ Υ Φ Χ Ψ Ω Ά Έ Ή Ί Ϊ Ό Ύ Ϋ Ώ Ά Ἁ Ἅ Ἃ Ἇ Ᾰ Ὰ ᾼ ᾉ ᾍ ᾋ ᾏ ᾈ ᾌ ᾊ ᾎ Ἀ Ἄ Ἂ Ἆ Ᾱ Έ Ἑ Ἕ Ἓ Ὲ Ἐ
Ἔ Ἒ Ή Ἡ Ἥ Ἣ Ἧ Ὴ ῌ ᾙ ᾝ ᾛ ᾟ ᾘ ᾜ ᾚ ᾞ Ἠ Ἤ Ἢ Ἦ Ί Ἱ Ἵ Ἳ Ἷ Ῐ Ὶ Ἰ Ἴ Ἲ Ἶ Ῑ Ώ Ὡ Ὥ Ὣ Ὧ Ὼ ῼ ᾩ ᾭ ᾫ ᾯ ᾨ ᾬ ᾪ ᾮ Ὠ Ὤ Ὢ Ὦ Ό Ὁ
Ὅ Ὃ Ὸ Ὀ Ὄ Ὂ Ῥ І Ύ Ὑ Ὕ Ὓ Ὗ Ῠ Ὺ Ῡ Ї Ј Љ Њ Ћ Ќ Ў Џ А Б В Г Д Е Ж З И Й К Л М Н О П Р С Т α β γ δ ε ζ η θ ι κ λ μ ν ξ ο ρ σ τ υ
φ χ ψ ω ς ϐ ϑ ϕ ϖ ϛ ϙ ϡ ϰ ϝ ά έ ή ί ϊ ό ύ ϋ ώ ΐ ΰ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ ἐ ἑ ἒ ἓ ἔ ἕ ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ ὀ ὁ ὂ ὃ ὄ ὅ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ ὠ ὡ ὢ ὣ ὤ
ὥ ὦ ὧ ὰ ά ὲ έ ὴ ή ὶ ί ὸ ό ὺ ύ ὼ ώ ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ ᾠ ᾡ ᾢ ᾣ ᾤ ᾥ ᾦ ᾧ ᾰ ᾱ ᾲ ᾳ ᾶ ᾷ ῂ ῃ ῄ ῆ ῇ ῐ ῑ ῒ ΐ ῖ ῗ ῠ ῡ ῢ ΰ ῤ ῥ ῦ ῲ ῳ ῴ ῶ ῷ
ᾴ ῧ ʹ ͵ ; · ᾽ ι ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῭ ΅ ῾ ΄ ᾿ ΅ ΅ ῭ ̏ ΅ ῭ ̏ У Ф Х Ц Ч Ш Щ Ъ Ы Ь Э Ю Я а б в г д е ж з и й к л м н о п р с т у ф х ц ч ш щ ъ ы ь э
ю я ё ђ ѓ є ѕ і ї ј љ њ ћ ќ ў џ Ѣ ѣ Ѳ ѳ Ѵ ѵ Ґ ґ ә ‐ ℓ № • • • • • • • • • • • • • • • • • • • • • • • • • • •
— ← Ӏ ← ← ˘ ˆ ˘ ˆ Ơ Ư ơ ư ₫ ₫ Ạ Ả Ấ Ầ Ẩ Ẫ Ậ Ắ Ằ Ẳ Ẵ Ặ Ẹ Ẻ Ẽ Ế Ề Ể Ễ Ệ Ỉ Ị Ọ Ỏ Ố Ồ Ổ Ỗ Ộ Ớ Ờ Ở Ỡ Ợ Ụ Ủ Ứ Ừ Ử Ữ Ự Ỵ Ỷ Ỹ ạ
ả ấ ầ ẩ ẫ ậ ắ ằ ẳ ẵ ặ ẹ ẻ ẽ ế ề ể ễ ệ ỉ ị ọ ỏ ố ồ ổ ỗ ộ ớ ờ ở ỡ ợ ụ ủ ứ ừ ử ữ ự ỵ ỷ ỹ ắ ặ ằ ẳ ẵ ấ ậ ầ ẩ ẫ ạ ả ế ệ ề ể ễ ẹ ẻ ẽ ắ ặ ằ ẳ ẵ ấ
ậ ầ ẩ ẫ ạ ả ế ệ ề ể ễ ẹ ẻ ẽ ị ỉ ố ộ ồ ổ ỗ ọ ỏ ơ ớ ợ ờ ở ỡ ụ ủ ư ứ ự ừ ử ữ ỵ ỷ ỹ ˘́ ˘̀ ˘̉ ˘̃ ˆ́ ˆ̀ ˆ̉ ˆ̃  ̣  ̉ ̛ ˘́ ˘̀ ˘̉ ˘̃ ˆ́ ˆ̀ ˆ̉ ˆ̃  ̣  ̉ ̛ ˘́ ˘̀ ˘̉ ˘̃ ˆ́ ˆ̀ ˆ̉ ˆ̃  ̣  ̉ ̛ A
B C D E F G H I J K L M N O P Q R S T U V W X Y Z Đ Ħ Ø Ŧ Ŋ Ð Þ Ȝ Æ Œ IJ Á Ă Â Ä Ǽ À Ā Ą Å Ã Ǻ Ć Č Ç Ĉ Ċ Ď É Ĕ Ě Ê Ë Ė È Ē Ę Ğ Ĝ Ģ Ġ G̃
Ĥ Í Ĭ Î Ï İ Ì Ī Į Ĩ Ĵ Ķ Ĺ Ľ Ļ Ŀ Ł ̂ Ń Ň Ņ Ñ ̂ Ó Ŏ Ô Ö Ò Ő Ō Ǿ Õ Ŕ Ř Ŗ Ś Š Ş Ŝ Ș Ť Ț Ú Ŭ Û Ü Ù Ű Ū Ų Ů Ũ Ẃ Ŵ Ẅ Ẁ Ý Ŷ Ÿ Ỳ Ȳ Ź Ž Ż Ắ Ặ Ằ Ẳ Ẵ
Ấ Ậ Ầ Ẩ Ẫ Ạ Ả Ế Ệ Ề Ể Ễ Ẹ Ẻ Ẽ Ị Ỉ Ố Ộ Ồ Ổ Ỗ Ọ Ỏ Ơ Ớ Ợ Ờ Ở Ỡ Ụ Ủ Ư Ứ Ự Ừ Ử Ữ Ỵ Ỷ Ỹ Ş ş Ţ ţ ­   ˉ ∕ ∙ i /   б ǻ fi fl ȷ ’ ₹ ₹ ₹ ₹ ₺ ₺ ₺ ₺
� � � � � � � � � � � � - � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �
� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � • � � � � �
Garamond (MicroSoft / Monotype)
Minion Pro
Monday, March 17, 14
Monday, March 17, 14
1.1.3.1 Choose type well
1.1.3.1.1 Study history, form, and use
1.1.3.1.2 Explore new type releases
1.1.3.1.3 Observe x-height
1.1.3.1.4 Observe horizontal proportions
1.1.3.1.5 Understand character sets
1.1.3.1.6 Understand font families
Monday, March 17, 14
a:a a:a
a:a :
a:a :
::
::
::
Monday, March 17, 14
1.1.3.1 Choose type well
1.1.3.1.7 Understand font formats
Monday, March 17, 14
1.1.3.1 Choose type well
1.1.3.1.7 Understand font formats
1.1.3.1.8 Know your budget
Monday, March 17, 14
1.1.3.2 Create meaningful
typographic relationships
1.1.3.1.7 Understand font formats
1.1.3.1.8 Know your budget
Monday, March 17, 14
1.1.3.2 Create meaningful
typographic relationships
1.1.3.2.1 Size shifts should be marked
1.1.3.1.8 Know your budget
Monday, March 17, 14
e e eee
e e eee
Fibonacci Sequence
The Golden Ratio
7 11 18 29 47
7 11.33 18.33 29.65 47.98
Monday, March 17, 14
1.1.3.2 Create meaningful
typographic relationships
1.1.3.2.1 Employ marked size shifts
1.1.3.2.2 Pair fonts intelligently
Monday, March 17, 14
2.0
Prototype
Monday, March 17, 14
2.1
The design memo is a design map.
1.1.1 Overall impression
1.1.2 Structure
1.1.3 Typography
Monday, March 17, 14
2.2
Use type well
2.2.1 Overall impression
1.1.2 Structure
1.1.3 Typography
Monday, March 17, 14
2.2
Use type well
2.2.1 A letter is the smallest unit
2.2.2 Words average five letters
2.2.3 Sentences average 60 characters
2.2.4 Opt. line length is 65 characters
2.2.5 Set eBook text flush left.
Monday, March 17, 14
2.2
Use type well
2.2.1 A letter is the smallest unit
2.2.2 Words average five letters
2.2.3 Sentences average 60 characters
2.2.4 Opt. line length is 65 characters
2.2.5 Set eBook text flush left.
Monday, March 17, 14
2.2
Use type well
2.2.1 A letter is the smallest unit
2.2.2 Words average five letters
2.2.3 Sentences average 60 characters
2.2.4 Opt. line length is 65 characters
2.2.5 Set eBook text flush left.
Monday, March 17, 14
2.2
Use type well
2.2.1 A letter is the smallest unit
2.2.2 Words average five letters
2.2.3 Sentences average 60 characters
2.2.4 Opt. line length is 65 characters
2.2.5 Set eBook text flush left.
Monday, March 17, 14
2.2
Use type well
2.2.1 A letter is the smallest unit
2.2.2 Words average five letters
2.2.3 Sentences average 60 characters
2.2.4 Opt. line length is 65 characters
2.2.5 Set eBook text flush left.
Monday, March 17, 14
2.2.6 Use ems for type measurement
Monday, March 17, 14
2.2.6 Use ems for type measurement
2.2.7 x-Height and linespace
are interconnected
Monday, March 17, 14
3.0
Program
Monday, March 17, 14
Our ends
Monday, March 17, 14
Jenson
1470
Monday, March 17, 14
Latin
Margins
Typeface
Paragraphs
Paper
Monday, March 17, 14
Latin
Margins
Typeface
Paragraphs
Paper
Monday, March 17, 14
Latin
Margins
Typeface
Paragraphs
Paper
Monday, March 17, 14
Latin
Margins
Typeface
Paragraphs
Paper
Monday, March 17, 14
Latin
Margins
Typeface
Paragraphs
Paper
Monday, March 17, 14
Monday, March 17, 14
Thank you.
@chasnix
Monday, March 17, 14

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A Typographic Methodology for Ebooks - ebookcraft 2014 - Charles Nix

  • 3. 0.1 Make notes while reading Monday, March 17, 14
  • 4. 0.1 Make notes while reading 0.1.1 Comprehend content Monday, March 17, 14
  • 5. 0.1 Make notes while reading 0.1.1 Comprehend content 0.1.2 Question structure Monday, March 17, 14
  • 6. 0.1 Make notes while reading 0.1.1 Comprehend content 0.1.2 Question structure 0.1.3 Look for visual cues/clues Monday, March 17, 14
  • 8. 0.2 Active reading outcomes 0.2.1 Editorial queries Monday, March 17, 14
  • 9. 0.2 Active reading outcomes 0.2.1 Editorial queries 0.2.1 The Design Memo 0.2.2 Design notes Monday, March 17, 14
  • 10. 0.2 Active reading outcomes 0.2.1 Editorial queries 0.2.1 The Design Memo 0.2.2 Design notes Monday, March 17, 14
  • 12. 1.1 Imagine the book as it will be read Monday, March 17, 14
  • 13. 1.1 Imagine the book as it will be read 1.1.1 Overall impression 1.1.2 Structure 1.1.3 Typography Monday, March 17, 14
  • 14. 1.1 Imagine the book as it will be read 1.1.1 Overall impression 1.1.2 Structure 1.1.3 Typography Monday, March 17, 14
  • 15. 1.1 Imagine the book as it will be read 1.1.1 Overall impression 1.1.2 Structure 1.1.3 Typography Monday, March 17, 14
  • 16. 1.1.3.1 Choose type well Monday, March 17, 14
  • 17. 1.1.3.1 Choose type well 1.1.3.1.1 Study history, form, and use 1.1.3.2 Explore new type releases Monday, March 17, 14
  • 18. Study: Form Writing & Illuminating & Lettering by Edward Johnston An Atlas of Typeforms by James Sutton and Alan Bartram Lettering for Advertising by Mortimer Leach Lettering for Reproduction by David Gates Counter punch by Fred Smeijers Layout in Advertising by W.A. Dwiggins ABC of Lettering and Printing Types by Erik Lindegren The Origin of the Serif by Edward Catich Type Sign Symbol by Adrian Frutiger Printing Types by D.B. Updike Monday, March 17, 14
  • 19. Better Type by Betty Binns The Crystal Goblet by Beatrice Warde The Elements of Typographic Style by Robert Bringhurst Asymmetric Typography by Jan Tschichold Designing with Type by James Craig First Principles of Typography by Stanley Morison The Design of Books by Adrian Wilson Thinking with Type by Ellen Lupton The Chicago Manual of Style Study: Use Monday, March 17, 14
  • 20. 1.1.3.1 Choose type well 1.1.3.1.1 Study history, form, and use 1.1.3.1.2 Explore new type releases Monday, March 17, 14
  • 22. 1.1.3.1 Choose type well 1.1.3.1.1 Study history, form, and use 1.1.3.1.2 Explore new type releases 1.1.3.1.3 Observe x-height Monday, March 17, 14
  • 23. x Walbaum MT Std 9.08 x Garamond 3 9.64 x Fournier MT Std 9.83 x Adobe Garamond Pro 10.00 x Adobe Caslon Pro 10.64 x Bauer Bodoni 10.42 x Courier Std 11.03 x Minion 11.12 x Sabon LT Std 11.20 ITC Galliard Pro 11.24 x Times New Roman 11.35 x Avenir Book 11.89 x Excelsior 11.92 x Futura Book 11.94 x Century Expanded 12.14 x Georgia 12.23 x Myriad Pro 12.3 x PT Serif 12.7 x ClearviewText Book 12.75 x ITC Franklin Gothic Book Std 12.90 x Arial 13.20 x Ubuntu 13.21 x Helvetica 13.30 x Droid Sans 13.62 x Droid Serif 13.62 x Verdana 13.85 x Walbaum MT Std 9.08 x Garamond 3 9.64 x Fournier MT Std 9.83 x Adobe Garamond Pro 10.00 x Adobe Caslon Pro 10.64 x Bauer Bodoni 10.42 x Courier Std 11.03 x Minion 11.12 x Sabon LT Std 11.20 x ITC Galliard Pro 11.24 x Times New Roman 11.35 x Avenir Book 11.89 x Excelsior 11.92 x Futura Book 11.94 x Century Expanded 12.14 x Georgia 12.23 x Myriad Pro 12.3 x PT Serif 12.7 x ClearviewText Book 12.75 x ITC Franklin Gothic Book Std 12.90 x Arial 13.20 x Ubuntu 13.21 x Helvetica 13.30 x Helvetica 13.30 x Droid Sans 13.62 x Droid Serif 13.62 x Verdana 13.85 x Walbaum MT Std 9.08 x Garamond 3 9.64 x Fournier MT Std 9.83 x Adobe Garamond Pro 10.00 x Adobe Caslon Pro 10.64 x Bauer Bodoni 10.42 x Courier Std 11.03 x Minion 11.12 x Sabon LT Std 11.20 x ITC Galliard Pro 11.24 x Times New Roman 11.35 x Avenir Book 11.89 x Excelsior 11.92 x Futura Book 11.94 x Century Expanded 12.14 x Georgia 12.23 x Myriad Pro 12.3 x PT Serif 12.7 x ClearviewText Book 12.75 x ITC Franklin Gothic Book Std 12.90 x Arial 13.20 x Ubuntu 13.21 x Helvetica 13.30 x Helvetica 13.30 x Droid Sans 13.62 x Droid Serif 13.62 x Verdana 13.85 Untitled-2 1 3/4/14 8:45 AMMonday, March 17, 14
  • 24. Walbaum MT Std (solid—20) Every art and every inquiry, and similarly every action and pursuit, is thought to aim at some good; and for this reason the good has rightly been declared to be that at which all things aim. But a certain difference is found among ends; some are activities, others are products apart from the activities that produce them. Where there are ends apart from the actions, it is the nature of the products to be better than the activities. Now, as there are many actions, arts, and sciences, their ends also are many; the end of the medical art is health, that of shipbuilding a vessel, that of strategy victory, that of economics wealth. But where such arts fall under a single capacity—as bridle- making and the other arts concerned with the equipment of horses fall under the art of riding, and this and every military action under strategy, in the same way other arts fall under yet others—in all of these the ends of the master arts are to be preferred to all the subordinate ends Verdana (solid—20) Every art and every inquiry, and similarly every action and pursuit, is thought to aim at some good; and for this reason the good has rightly been declared to be that at which all things aim. But a certain difference is found among ends; some are activities, others are products apart from the activities that produce them. Where there are ends apart from the actions, it is the nature of the products to be better than the activities. Now, as there are many actions, arts, and sciences, their ends also are many; the end of the medical art is health, that of shipbuilding a vessel, that of strategy victory, that of economics wealth. But where such arts fall under a single capacity—as bridle-making and the other arts concerned with the equipment of horses fall under the art of riding, and this and every military action under strategy, in the same way other arts fall under yet others—in all of these the ends of the master arts are to be preferred to all the subordinate ends Monday, March 17, 14
  • 25. Walbaum MT Std (solid—30.5) Every art and every inquiry, and similarly every action and pursuit, is thought to aim at some good; and for this reason the good has rightly been declared to be that at which all things aim. But a certain difference is found among ends; some are activities, others are products apart from the activities that produce them. Where there are ends apart from the actions, it is the nature of the products to be better than the activities. Now, as there are many actions, arts, and sciences, their ends also are many; the end of the medical art is health, that of shipbuilding a vessel, that of strategy victory, that of economics wealth. But where such arts fall under a single capacity— as bridle-making and the other arts concerned with the equipment of horses fall under the art of riding… Verdana (solid—20) Every art and every inquiry, and similarly every action and pursuit, is thought to aim at some good; and for this reason the good has rightly been declared to be that at which all things aim. But a certain difference is found among ends; some are activities, others are products apart from the activities that produce them. Where there are ends apart from the actions, it is the nature of the products to be better than the activities. Now, as there are many actions, arts, and sciences, their ends also are many; the end of the medical art is health, that of shipbuilding a vessel, that of strategy victory, that of economics wealth. But where such arts fall under a single capacity—as bridle-making and the other arts concerned with the equipment of horses fall under the art of riding… Monday, March 17, 14
  • 26. Walbaum MT Std (solid—30.5) Every art and every inquiry, and similarly every action and pursuit, is thought to aim at some good; and for this reason the good has rightly been declared to be that at which all things aim. But a certain difference is found among ends; some are activities, others are products apart from the activities that produce them. Where there are ends apart from the actions, it is the nature of the products to be better than the activities. Now, as there are many actions, arts, and sciences, their ends also are many; the end of the medical art is health, that of shipbuilding a vessel, that of strategy victory, that of economics wealth. But where such arts fall under a single capacity— as bridle-making and the other arts concerned with the equipment of horses fall under the art of riding… Verdana (solid—20/30.5) Every art and every inquiry, and similarly every action and pursuit, is thought to aim at some good; and for this reason the good has rightly been declared to be that at which all things aim. But a certain difference is found among ends; some are activities, others are products apart from the activities that produce them. Where there are ends apart from the actions, it is the nature of the products to be better than the activities. Now, as there are many actions, arts, and sciences, their ends also are many; the end of the medical art is health, that of shipbuilding a vessel, that of strategy victory, that of economics wealth. But where such arts fall under a single capacity—as bridle-making and the other arts concerned with the equipment of horses fall under the art of riding… Monday, March 17, 14
  • 27. 1.1.3.1 Choose type well 1.1.3.1.1 Study history, form, and use 1.1.3.1.2 Explore new type releases 1.1.3.1.3 Observe x-height 1.1.3.1.4 Observe horizontal proportions Monday, March 17, 14
  • 28. Walbaum MT Std (2375.64 mm) eeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee eeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeettttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaoooooooooooooooooooooooooooooooooooo oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiinnnnnn nnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnssssssssssssssssssssssssssssssssssssssssss ssssssssssssssssssssssssssssssssssssssssssshhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhr rrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrdddddddddddddddddddddddddddddddddddddddddddddddddddddddddllllllll llllllllllllllllllllllllllllllllllllllllllllllccccccccccccccccccccccccccccccccccccccuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuummmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwffffffffffffffffffffffffffffffggggggggggggggggggggggggggg yyyyyyyyyyyyyyyyyyyyyyyyyyyppppppppppppppppppppppppppbbbbbbbbbbbbbbbbbbbbvvvvvvvvvvvvvkkkkkkkkkkjjxxqz Verdana (3100.7 mm) eeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee eeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeetttttttttttttttttttttttttttttt ttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaooooooooooooooooooo ooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooiiiiiiiiiiiiiiiiiiiiiiiiiii iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiinnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn nnnnnnnnnnnnnnnnnnnnnnnnnnnnnnsssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssss sssssssssssshhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh hhrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrdddddddddddddddddddddddddddddddddd dddddddddddddddddddddddllllllllllllllllllllllllllllllllllllllllllllllllllllllccccccccccccccccccccccccccccccccccccccuuuuuuuuuuuuu uuuuuuuuuuuuuuuuuuuuuuuummmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmwwwwwwwwwwww wwwwwwwwwwwwwwwwwwwwffffffffffffffffffffffffffffffgggggggggggggggggggggggggggyyyyyyyyyyyyyyyyyyyyyy yyyyyppppppppppppppppppppppppppbbbbbbbbbbbbbbbbbbbbvvvvvvvvvvvvvkkkkkkkkkkjjxxqz Monday, March 17, 14
  • 29. 1.1.3.1 Choose type well 1.1.3.1.1 Study history, form, and use 1.1.3.1.2 Explore new type releases 1.1.3.1.3 Observe x-height 1.1.3.1.4 Observe horizontal proportions 1.1.3.1.5 Understand character sets Monday, March 17, 14
  • 30. ! " # $ % & ’ ( ) * + , - . / 0 1 2 3 4 5 6 7 8 9 : ; < = > ? @ A B C D E F G H I J K L M N O P Q R S T U V W X Y Z [ ] ^ _ ‘ a b c d e f g h i j k l m n o p q r s t u v w x y z { | } ~ ¡ ¢ £ ⁄ ¥ ƒ § ¤ ' “ « ‹ › fi fl – † ‡ · ¶ • ‚ „ ” » … ‰ ¿ ` ´ ˆ ˜ ¯ ˘ ˙ ¨ ˚ ¸ ˝ ˛ ˇ — Æ ª Ł Ø Œ º æ ı ł ø œ ß ¹ ¬ µ ™ Ð ½ ± Þ ¼ ÷ ¦ ° þ ¾ ² ® − ð × ³ © Á Â Ä À Å Ã Ç É Ê Ë È Í Î Ï Ì Ñ Ó Ô Ö Ò Õ Š Ú Û Ü Ù Ý Ÿ Ž á â ä à å ã ç é ê ë è í î ï ì ñ ó ô ö ò õ š ú û ü ù ý ÿ ž ‥ ․ ₡ ‒ ⅛ ⅜ ⅝ ⅞ ⅓ ⅔ Ǻ Rp K R Đ Ŋ Ħ Ŧ Ȝ a e k m n r ſ đ ŋ ħ ĸ ʼn ŧ ȝ IJ Th ch ck ct fb ff ffb ffh ffi ffj ffk ffl fft fh fi fj fk fl ft ij sp st ſb ſh ſi ſk ſl ſſ ſt ſſi ſſl 0 € ₣ ₤ ₧ ₧ ǻ ℮ a b c d e f g h i j k l m n o p q r s t u v w x y z đ ħ ı ø ŧ ŋ ð þ ȝ ß æ œ i ▶ ij & ! ¡ ? ¿ 0 1 2 3 4 5 6 7 8 9 $ ¢ € ƒ £ ¥ ₡ ₣ ₤ # % ‰ ℮ 0 1 2 3 4 5 6 7 8 9 0 $ ¢ € ƒ £ ¥ ₡ ₣ ₤ # 0 1 2 3 4 5 6 7 8 9 $ ¢ € ƒ £ ¥ ₡ ₣ ₤ # a b d e è g h i l m n o r s t 0 1 2 3 4 5 6 7 8 9 . , $ ¢ - ( ) 0 1 2 3 4 5 6 7 8 9 . , $ ¢ - ( ) 0 1 2 3 4 5 6 7 8 9 . , $ ¢ - ( ) 0 1 2 3 4 5 6 7 8 9 . , $ ¢ - ( ) ▷ ◀ ◁ ◉ ◆ ■ ̓ ᾼ ᾈ ᾉ ᾊ ᾋ ᾌ ❧ ❦ ᾍ ᾎ ᾏ ῌ ᾘ ᾙ ᾚ ᾛ ᾜ ᾝ ᾞ ➢ ᾟ ῼ ᾨ ᾩ ᾪ ✳ ᾫ ✴ ✓ ← → ← → ← → ᾬ ᾭ ᾮ ᾯ Ţ ţ ȷ ☐ ☑ @ — – ¡ « » ‹ › - ¿ { } [ ] ( ) · ≤ ≥ ≈ ≠ ∞ ◊ ∫ ∂ ∏ √ ∑ ∆ Ω π Ё Ă Ā Ą Ђ Ć Č Ĉ Ċ Ď Ĕ Ě Ė Ē Ę Ğ Ĝ Ģ Ġ G̃ Ĥ Ĭ İ Ī Į Ĩ Ĵ Ķ Ĺ Ľ Ļ Ŀ ̂ Ń Ň Ņ ̂ Ŏ Ő Ō Ǿ Ŕ Ř Ŗ Ś Ş Ŝ Ș Ť Ț Ŭ Ű Ū Ų Ů Ũ Ẃ Ŵ Ẅ Ẁ Ŷ Ỳ Ȳ Ź Ż Ǽ Ț Ťh ă ā ą Ѓ ć č ĉ ċ ď ĕ ě ė ē ę ğ ĝ ģ ġ g̃ ĥ ĭ ī į ĩ ĵ ķ ĺ ľ ļ ŀ ̂ ń ň ņ ̂ ŏ ő ō ǿ ŕ ř ŗ ś ş ŝ ș ť ț ŭ ű ū ų ů ũ ẃ ŵ ẅ ẁ ŷ ỳ ȳ ź ż ǽ ̦ ̦ ˇ ´ ˘ ˇ ¸ ˆ ¨ ˙ ` ˝ ¯ ˛ ˚ ˜ á ă â ä ǽ à ā ą å ã Є ć č ç ĉ ċ ď é ĕ ě ê ë ė è ē ę ğ ĝ ģ ġ g̃ ĥ í ĭ î ï Ѕ ì ī į ĩ ĵ ķ ĺ ľ ļ ŀ ł ̂ ń ň ņ ñ ̂ ó ŏ ô ö ò ő ō ǿ õ ŕ ř ŗ ś š ş ŝ ș ť ț ú ŭ û ü ù ű ū ų ů ũ ẃ ŵ ẅ ẁ ý ŷ ÿ ỳ ȳ ź ž ż ´ ˘ ˇ ¸ ˆ ̦ ¨ ˙ ` ˝ ¯ ˛ ˚ ˜ Α Β Γ Δ Ε Ζ Η Θ Ι Κ Λ Μ Ν Ξ Ο Π Ρ Σ Τ Υ Φ Χ Ψ Ω Ά Έ Ή Ί Ϊ Ό Ύ Ϋ Ώ Ά Ἁ Ἅ Ἃ Ἇ Ᾰ Ὰ ᾼ ᾉ ᾍ ᾋ ᾏ ᾈ ᾌ ᾊ ᾎ Ἀ Ἄ Ἂ Ἆ Ᾱ Έ Ἑ Ἕ Ἓ Ὲ Ἐ Ἔ Ἒ Ή Ἡ Ἥ Ἣ Ἧ Ὴ ῌ ᾙ ᾝ ᾛ ᾟ ᾘ ᾜ ᾚ ᾞ Ἠ Ἤ Ἢ Ἦ Ί Ἱ Ἵ Ἳ Ἷ Ῐ Ὶ Ἰ Ἴ Ἲ Ἶ Ῑ Ώ Ὡ Ὥ Ὣ Ὧ Ὼ ῼ ᾩ ᾭ ᾫ ᾯ ᾨ ᾬ ᾪ ᾮ Ὠ Ὤ Ὢ Ὦ Ό Ὁ Ὅ Ὃ Ὸ Ὀ Ὄ Ὂ Ῥ І Ύ Ὑ Ὕ Ὓ Ὗ Ῠ Ὺ Ῡ Ї Ј Љ Њ Ћ Ќ Ў Џ А Б В Г Д Е Ж З И Й К Л М Н О П Р С Т α β γ δ ε ζ η θ ι κ λ μ ν ξ ο ρ σ τ υ φ χ ψ ω ς ϐ ϑ ϕ ϖ ϛ ϙ ϡ ϰ ϝ ά έ ή ί ϊ ό ύ ϋ ώ ΐ ΰ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ ἐ ἑ ἒ ἓ ἔ ἕ ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ ὀ ὁ ὂ ὃ ὄ ὅ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ ὠ ὡ ὢ ὣ ὤ ὥ ὦ ὧ ὰ ά ὲ έ ὴ ή ὶ ί ὸ ό ὺ ύ ὼ ώ ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ ᾠ ᾡ ᾢ ᾣ ᾤ ᾥ ᾦ ᾧ ᾰ ᾱ ᾲ ᾳ ᾶ ᾷ ῂ ῃ ῄ ῆ ῇ ῐ ῑ ῒ ΐ ῖ ῗ ῠ ῡ ῢ ΰ ῤ ῥ ῦ ῲ ῳ ῴ ῶ ῷ ᾴ ῧ ʹ ͵ ; · ᾽ ι ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῭ ΅ ῾ ΄ ᾿ ΅ ΅ ῭ ̏ ΅ ῭ ̏ У Ф Х Ц Ч Ш Щ Ъ Ы Ь Э Ю Я а б в г д е ж з и й к л м н о п р с т у ф х ц ч ш щ ъ ы ь э ю я ё ђ ѓ є ѕ і ї ј љ њ ћ ќ ў џ Ѣ ѣ Ѳ ѳ Ѵ ѵ Ґ ґ ә ‐ ℓ № • • • • • • • • • • • • • • • • • • • • • • • • • • • — ← Ӏ ← ← ˘ ˆ ˘ ˆ Ơ Ư ơ ư ₫ ₫ Ạ Ả Ấ Ầ Ẩ Ẫ Ậ Ắ Ằ Ẳ Ẵ Ặ Ẹ Ẻ Ẽ Ế Ề Ể Ễ Ệ Ỉ Ị Ọ Ỏ Ố Ồ Ổ Ỗ Ộ Ớ Ờ Ở Ỡ Ợ Ụ Ủ Ứ Ừ Ử Ữ Ự Ỵ Ỷ Ỹ ạ ả ấ ầ ẩ ẫ ậ ắ ằ ẳ ẵ ặ ẹ ẻ ẽ ế ề ể ễ ệ ỉ ị ọ ỏ ố ồ ổ ỗ ộ ớ ờ ở ỡ ợ ụ ủ ứ ừ ử ữ ự ỵ ỷ ỹ ắ ặ ằ ẳ ẵ ấ ậ ầ ẩ ẫ ạ ả ế ệ ề ể ễ ẹ ẻ ẽ ắ ặ ằ ẳ ẵ ấ ậ ầ ẩ ẫ ạ ả ế ệ ề ể ễ ẹ ẻ ẽ ị ỉ ố ộ ồ ổ ỗ ọ ỏ ơ ớ ợ ờ ở ỡ ụ ủ ư ứ ự ừ ử ữ ỵ ỷ ỹ ˘́ ˘̀ ˘̉ ˘̃ ˆ́ ˆ̀ ˆ̉ ˆ̃ ̣ ̉ ̛ ˘́ ˘̀ ˘̉ ˘̃ ˆ́ ˆ̀ ˆ̉ ˆ̃ ̣ ̉ ̛ ˘́ ˘̀ ˘̉ ˘̃ ˆ́ ˆ̀ ˆ̉ ˆ̃ ̣ ̉ ̛ A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Đ Ħ Ø Ŧ Ŋ Ð Þ Ȝ Æ Œ IJ Á Ă Â Ä Ǽ À Ā Ą Å Ã Ǻ Ć Č Ç Ĉ Ċ Ď É Ĕ Ě Ê Ë Ė È Ē Ę Ğ Ĝ Ģ Ġ G̃ Ĥ Í Ĭ Î Ï İ Ì Ī Į Ĩ Ĵ Ķ Ĺ Ľ Ļ Ŀ Ł ̂ Ń Ň Ņ Ñ ̂ Ó Ŏ Ô Ö Ò Ő Ō Ǿ Õ Ŕ Ř Ŗ Ś Š Ş Ŝ Ș Ť Ț Ú Ŭ Û Ü Ù Ű Ū Ų Ů Ũ Ẃ Ŵ Ẅ Ẁ Ý Ŷ Ÿ Ỳ Ȳ Ź Ž Ż Ắ Ặ Ằ Ẳ Ẵ Ấ Ậ Ầ Ẩ Ẫ Ạ Ả Ế Ệ Ề Ể Ễ Ẹ Ẻ Ẽ Ị Ỉ Ố Ộ Ồ Ổ Ỗ Ọ Ỏ Ơ Ớ Ợ Ờ Ở Ỡ Ụ Ủ Ư Ứ Ự Ừ Ử Ữ Ỵ Ỷ Ỹ Ş ş Ţ ţ ­   ˉ ∕ ∙ i /   б ǻ fi fl ȷ ’ ₹ ₹ ₹ ₹ ₺ ₺ ₺ ₺ � � � � � � � � � � � � - � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � • � � � � � Garamond (MicroSoft / Monotype) Minion Pro Monday, March 17, 14
  • 32. 1.1.3.1 Choose type well 1.1.3.1.1 Study history, form, and use 1.1.3.1.2 Explore new type releases 1.1.3.1.3 Observe x-height 1.1.3.1.4 Observe horizontal proportions 1.1.3.1.5 Understand character sets 1.1.3.1.6 Understand font families Monday, March 17, 14
  • 33. a:a a:a a:a : a:a : :: :: :: Monday, March 17, 14
  • 34. 1.1.3.1 Choose type well 1.1.3.1.7 Understand font formats Monday, March 17, 14
  • 35. 1.1.3.1 Choose type well 1.1.3.1.7 Understand font formats 1.1.3.1.8 Know your budget Monday, March 17, 14
  • 36. 1.1.3.2 Create meaningful typographic relationships 1.1.3.1.7 Understand font formats 1.1.3.1.8 Know your budget Monday, March 17, 14
  • 37. 1.1.3.2 Create meaningful typographic relationships 1.1.3.2.1 Size shifts should be marked 1.1.3.1.8 Know your budget Monday, March 17, 14
  • 38. e e eee e e eee Fibonacci Sequence The Golden Ratio 7 11 18 29 47 7 11.33 18.33 29.65 47.98 Monday, March 17, 14
  • 39. 1.1.3.2 Create meaningful typographic relationships 1.1.3.2.1 Employ marked size shifts 1.1.3.2.2 Pair fonts intelligently Monday, March 17, 14
  • 41. 2.1 The design memo is a design map. 1.1.1 Overall impression 1.1.2 Structure 1.1.3 Typography Monday, March 17, 14
  • 42. 2.2 Use type well 2.2.1 Overall impression 1.1.2 Structure 1.1.3 Typography Monday, March 17, 14
  • 43. 2.2 Use type well 2.2.1 A letter is the smallest unit 2.2.2 Words average five letters 2.2.3 Sentences average 60 characters 2.2.4 Opt. line length is 65 characters 2.2.5 Set eBook text flush left. Monday, March 17, 14
  • 44. 2.2 Use type well 2.2.1 A letter is the smallest unit 2.2.2 Words average five letters 2.2.3 Sentences average 60 characters 2.2.4 Opt. line length is 65 characters 2.2.5 Set eBook text flush left. Monday, March 17, 14
  • 45. 2.2 Use type well 2.2.1 A letter is the smallest unit 2.2.2 Words average five letters 2.2.3 Sentences average 60 characters 2.2.4 Opt. line length is 65 characters 2.2.5 Set eBook text flush left. Monday, March 17, 14
  • 46. 2.2 Use type well 2.2.1 A letter is the smallest unit 2.2.2 Words average five letters 2.2.3 Sentences average 60 characters 2.2.4 Opt. line length is 65 characters 2.2.5 Set eBook text flush left. Monday, March 17, 14
  • 47. 2.2 Use type well 2.2.1 A letter is the smallest unit 2.2.2 Words average five letters 2.2.3 Sentences average 60 characters 2.2.4 Opt. line length is 65 characters 2.2.5 Set eBook text flush left. Monday, March 17, 14
  • 48. 2.2.6 Use ems for type measurement Monday, March 17, 14
  • 49. 2.2.6 Use ems for type measurement 2.2.7 x-Height and linespace are interconnected Monday, March 17, 14