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Harlequin - Everything You Can Do with eBooks You Can’t Do in Print


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BookNet Canada Tech Forum 09 -
Harlequin’s romance with digital formats means enriched eBooks with weblinks and multimedia content, always-available frontlist and backlist titles for fans new and old as well as original, digital-only publishing programs like Silhouette Nocturne Bites and Spice Briefs…and more. Aideen O’Leary-Chung and Amy Wilkins share more on the heart-pounding passion Harlequin is bringing to the digital space.

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Harlequin - Everything You Can Do with eBooks You Can’t Do in Print

  1. 1. eBooks: Taking advantage of Digital Agility Amy Wilkins Aideen O’Leary-Chung March 12, 2009
  2. 2. Harlequin Digital Programs <ul><li>eBooks: </li></ul><ul><li>Launched 9 titles month/ Oct 2005 </li></ul><ul><li>Priced lower than print version </li></ul><ul><li>100% frontlist Fall 2007 </li></ul><ul><li>Published first digital-only editorial in 2007 </li></ul>
  3. 3. Key Benefits to eBook Program <ul><li>Experimentation </li></ul><ul><li>Speed to Market </li></ul><ul><li>Consumer feedback </li></ul><ul><li>Author involvement </li></ul><ul><li>New means of marketing </li></ul>
  4. 4. Currently publish three, varied eBook-only programs each month Spice Briefs Aug ‘07 Nocturne Bites May ‘08 Historical Undone Nov’08
  5. 5. Concept to Launch 4 months “ I read her Harlequin Historical Undone story and I was hooked…. “ Build Brands Speed to Market Build Authors
  6. 6. Create Editorial Opportunities in print Discover New Authors
  7. 7. Create buzz, build authors and brands, extend the life of popular series Build on existing editorial series Sample vehicle for editorial
  8. 8. Using existing content <ul><li>User generated content </li></ul><ul><li>Previous online read (free, own rights) </li></ul><ul><li>Build relationship with readers </li></ul>Incorporate reader content
  9. 9. Enriched eBooks <ul><li>July 2008 </li></ul><ul><li>links to historical information </li></ul><ul><li>public domain images </li></ul><ul><li>single format (Adobe) </li></ul><ul><li>same price as regular eBook </li></ul>
  10. 10. Enriched eBooks <ul><li>January 2009 </li></ul><ul><li>130+ links to background information </li></ul><ul><li>material from author: photos, recipe, author note </li></ul><ul><li>all formats & retailers </li></ul><ul><li>incorporate reader feedback </li></ul><ul><li>February 2009 </li></ul><ul><li>material from author: cast of characters, background information, recipe </li></ul><ul><li>photos from Second Life event </li></ul><ul><li>excerpt for sequel </li></ul><ul><li>only enriched version </li></ul>
  11. 11. Enriched eBooks <ul><li>February, March, and April 2009 </li></ul><ul><li>material from publisher: extra photos from cover shoot </li></ul><ul><li>material from author: author note, family tree </li></ul><ul><li>promotes following book </li></ul>
  12. 12. Upcoming Enriched eBooks <ul><li>Character profiles </li></ul><ul><li>Teaser chapters </li></ul><ul><li>Prequel stories </li></ul><ul><li>Deleted scenes/alternate endings </li></ul><ul><li>… and more </li></ul>
  13. 13. Response
  14. 14. Response On Unmasked : “ Wow - that's fantastic! While reading historicals, there are so many times I want to check something out but don't want to leave the book. Congratulations Harlequin on this wonderful idea.” – eHarlequin Community “ I saw this linked somewhere earlier today and thought it was really exciting. I'm eager to see what the book and &quot;enriched&quot; features are like. I'm ashamed to admit I've never read an eBook, but this is definitely incentive enough to make me take a shot. “ – author Ellen Hartman, eHarlequin Community On Silent in the Sanctuary : “ So smart. How many people have gone out to buy - or waited for - a DVD release with more extra features, particularly in effects-heavy films like the Lord of the Rings trilogy or any of the Pixar movies? Extra features are a key component to digital packaging, and it’s way damn smart to start including that in Harlequin e-books… WIN. WIN. WINNNN.” – Sarah,
  15. 15. eBook Bundles Author-led Miniseries
  16. 16. eBook Bundles New anthologies Themes
  17. 17. eBook Bundles One-Click Buys
  18. 18. Backlist Library Popular Authors Upcoming Authors Beloved Series
  19. 19. <ul><li>Experimentation </li></ul><ul><li>Speed to Market </li></ul><ul><li>Consumer feedback </li></ul><ul><li>Author involvement </li></ul><ul><li>New way to market </li></ul>Key Benefits to eBook Program