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9 startup strategies you should be using now! - Tech Forum 2015 - M.J. D'Elia

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"9 startup strategies you should be using now!" by M.J. D'Elia (University of Guelph) for Tech Forum 2015, presented by BookNet Canada - March 12, 2015

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9 startup strategies you should be using now! - Tech Forum 2015 - M.J. D'Elia

  1. 1. nine startup strategies M.J.Delia TechForum 2015 : MaRS Toronto
  2. 2. welcome
  3. 3. Think like a startup A white paper to inspire library entrepreneurialism Brian Mathews Virginia Tech
  4. 4. building a platform framework for action a culture condition us for change Mathews, 2012
  5. 5. M.J. D’EliaHelen Kula @helenkula @mjdelia University of GuelphU of Toronto Mississauga
  6. 6. startupslibraries
  7. 7. new ventures startups established organizations
  8. 8. contrastcompare
  9. 9. buildobservations mindset value
  10. 10. mindset 2 31
  11. 11. test the problem test the product 1
  12. 12. 1 library catalog example
  13. 13. 1 customer discovery Identifying a product that will solve a problem for an identified group of users Blank, 2012 key term
  14. 14. get out of the building stay in the building 2
  15. 15. 2 customer feedback + surveys example
  16. 16. 2 customer validation Confirming that the market is large enough to embrace the product and build a viable business Blank, 2012 key term
  17. 17. build it when they come build it and they will come 3
  18. 18. 3 e-textbook analytics example
  19. 19. 3 company creation The product, service or business is scalable based on repeatable sales Blank, 2012 key term
  20. 20. build 5 64
  21. 21. build for the few build for the many 4
  22. 22. 4 mobile (phone) content delivery example
  23. 23. 4 segmentation Breaking down a larger market into smaller indentifiable groups of users who share specific needs Cooper & Vlaskovits, 2010 key term
  24. 24. build then learn learn then build 5
  25. 25. 5 indie book platform example
  26. 26. 5 build-measure-learn A three-step feedback loop that enables rapid development and constant adjustments Ries, 2011 key term
  27. 27. iterative design pilot projects 6
  28. 28. 6 secondary market (used books) example
  29. 29. 6 minimum viable product A product/service with just enough features that allow it to reach the market Ries, 2011 key term
  30. 30. value 8 97
  31. 31. use key data collect all data 7
  32. 32. 7 web stats social media metrics example
  33. 33. 7 dashboarding Regularly monitoring key metrics to track core elements of the business Komisar & Mullins, 2009 key term
  34. 34. adjust the model execute the plan 8
  35. 35. 8 content marketing in ebooks example
  36. 36. 8 pivot A fundamental change in strategy based on validated learning; a course correction Ries, 2011 key term
  37. 37. focus on value focus on features 9
  38. 38. 9 transmedia content example
  39. 39. value proposition 9 The bundle of products and services that create value for a specific customer segment Osterwalder & Pigneur, 2010 key term
  40. 40. summary
  41. 41. you don’t have to be a startup to think like one
  42. 42. pitch A concise and convincing summary which communicates value and concludes with a call to action
  43. 43. pitch Understand the problem Validate the solution Communicate the value proposition Compell the customer
  44. 44. questions
  45. 45. thank you! M.J. D’EliaHelen Kula @helenkula @mjdelia
  46. 46. Blank, S. (2014). Steve Blank [blog]. Retrieved from http://steveblank.com Blank, S. & Dorf, B. (2012). The Startup Owner’s Manual. Pescadero, CA: K&S Ranch Cooper, B. & Vlaskovits, P. (2010). The Entrepreneur’s Guide to Customer Development. Newport Beach, CA: Cooper-Vlaskovits Komisar,J. & Mullins, R. (2009). Getting to Plan B. Cambridge, MA: Harvard Business. MaRS. Entrepreneur’s Toolkit. Retrieved from http://www.marsdd.com/entrepreneurs-toolkit/ Mathews, B. (2012,April). Think like a Startup [white paper]. Retrieved from http://vtechworks.lib.vt.edu/handle/10919/18649 Osterwalder,A. & Pigneur,Y. (2010). Business Model Generation. Hoboken, NJ: Wiley Ries, E. (2011). The Lean Startup. New York: Crown. references

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