Click to edit Master title style                                       Get your book marketing                            ...
Click to edit Master title style               Creating the PlanAuthor Marketing Experts Inc                www.amarketing...
Click to edit Master title style                          Creating the Plan       •   Who else is in my market?       •   ...
Click to edit Master title styleAuthor Marketing Experts Inc               www.amarketingexpert.com
Click Networking title style                     Blog to edit MasterAuthor Marketing Experts Inc             www.amarketin...
Click toTracking Tools style                     Online edit Master titleAuthor Marketing Experts Inc             www.amar...
ClickUltimate Goal title style                     The to edit Master     To be #1 onAuthor Marketing Experts Inc         ...
Click to edit Master title style                          The Secrets of Ranking          Content + Off Page Factors + On ...
Click to Action                      Taking edit Master title style     What actions can you take to help you     gain mor...
Click to edit Master title style                     Rules of the Game     •   Start early (earlier than you think)     • ...
Click to edit Master title style                     Networking Online     •   Comment on others news on Facebook     •   ...
Click to edit Master title style                            Website 101            Creating an        Exceptional WebsiteA...
Click to edit Master title style                         Website Mission  • Set a single purpose:     – Build community, s...
Website edit Master title style                   Click to Rules of the Road     • Don’t oversell     • Avoid “hype”     •...
Ingredients for a Great Website                    Click to edit Master title style    • Clear and concise .com domain nam...
Click to edit Master title styleAuthor Marketing Experts Inc               www.amarketingexpert.com
Click to edit Master title style                        Website Musts    • Your Website isn’t a magazine    • Does your si...
The Importance ofMaster title style                    Click to edit Page to Page ConsistencyAuthor Marketing Experts Inc ...
Driving Sales Master title style                    Click to edit  • Shorten the staircase: Make purchasing clear, quick  ...
Words on your Website…. style                    Click to edit Master title    • Lots of white space    • Scannable text  ...
Understanding Basic SEO style                    Click to edit Master title    • On Page Factors: what happens on your web...
Four Steps to Great SEO style                    Click to edit Master title      1. Pick unique page titles:         – You...
Click to edit Master title styleAuthor Marketing Experts Inc               www.amarketingexpert.com
Click to editTraffic! title style                     Know your MasterAuthor Marketing Experts Inc                www.amar...
Click to edit Master title style                     Social Media TrafficAuthor Marketing Experts Inc               www.am...
Everything is Your Resume                     Click to edit Master title style     • Everything is Searchable     • Anythi...
Click to edit Master title style                         About AME      Author Marketing Experts, Inc. (AME) is a full-ser...
Click to edit Master title style                     Thank you for attending!Author Marketing Experts Inc               ww...
Is your book marketing campaign                                              just peddling along?                         ...
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Selling more books

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If you're ready to sell more books check out the tips in this presentation? Ready for more help? Head on over to www.amarketingexpert.com - we have lots of information and help!

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  • www.AMEauthors.com
  • Selling more books

    1. 1. Click to edit Master title style Get your book marketing on the express train to success! Selling More Books Turning authors into Success StoriesAuthor Marketing Experts Inc http://www.amarketingexpert.com
    2. 2. Click to edit Master title style Creating the PlanAuthor Marketing Experts Inc www.amarketingexpert.com
    3. 3. Click to edit Master title style Creating the Plan • Who else is in my market? • Google Alerts • Networking! • Conferences or events?Author Marketing Experts Inc www.amarketingexpert.com
    4. 4. Click to edit Master title styleAuthor Marketing Experts Inc www.amarketingexpert.com
    5. 5. Click Networking title style Blog to edit MasterAuthor Marketing Experts Inc www.amarketingexpert.com
    6. 6. Click toTracking Tools style Online edit Master titleAuthor Marketing Experts Inc www.amarketingexpert.com
    7. 7. ClickUltimate Goal title style The to edit Master To be #1 onAuthor Marketing Experts Inc www.amarketingexpert.com
    8. 8. Click to edit Master title style The Secrets of Ranking Content + Off Page Factors + On Page Factors = AuthorityAuthor Marketing Experts Inc www.amarketingexpert.com
    9. 9. Click to Action Taking edit Master title style What actions can you take to help you gain more exposure?Author Marketing Experts Inc www.amarketingexpert.com
    10. 10. Click to edit Master title style Rules of the Game • Start early (earlier than you think) • Test, test, test • Stay on message • Test your message • Be consistentAuthor Marketing Experts Inc www.amarketingexpert.com
    11. 11. Click to edit Master title style Networking Online • Comment on others news on Facebook • Retweet experts in your industry • Review books • Offer to interview other expertsAuthor Marketing Experts Inc www.amarketingexpert.com
    12. 12. Click to edit Master title style Website 101 Creating an Exceptional WebsiteAuthor Marketing Experts Inc www.amarketingexpert.com
    13. 13. Click to edit Master title style Website Mission • Set a single purpose: – Build community, sell your book, capture emails • Design your website around your primary objective • Dont overwhelm: keep it clean and simpleAuthor Marketing Experts Inc www.amarketingexpert.com
    14. 14. Website edit Master title style Click to Rules of the Road • Don’t oversell • Avoid “hype” • Balance giving and receiving • Provide information and entertainment • Give your visitors solid reasons to spend time on your site and return, again and againAuthor Marketing Experts Inc www.amarketingexpert.com
    15. 15. Ingredients for a Great Website Click to edit Master title style • Clear and concise .com domain name • Homepage: define your primary goal and showcase it on “page 1” • Easy navigation • Build community, capture emails • Fast ‘n easy checkoutAuthor Marketing Experts Inc www.amarketingexpert.com
    16. 16. Click to edit Master title styleAuthor Marketing Experts Inc www.amarketingexpert.com
    17. 17. Click to edit Master title style Website Musts • Your Website isn’t a magazine • Does your site work in different browsers (www.anybrowser.com) • Page to page consistency…Author Marketing Experts Inc www.amarketingexpert.com
    18. 18. The Importance ofMaster title style Click to edit Page to Page ConsistencyAuthor Marketing Experts Inc www.amarketingexpert.com
    19. 19. Driving Sales Master title style Click to edit • Shorten the staircase: Make purchasing clear, quick and easy. • Add a link to Amazon – builds credibility. • Offer only a few choices. • Use PayPal or a shopping cart. Make checkout fast!Author Marketing Experts Inc www.amarketingexpert.com
    20. 20. Words on your Website…. style Click to edit Master title • Lots of white space • Scannable text • Headlines are important, even highlighting keywords • Remember that “maybe’s rule” – keep ‘em coming back • Ethical bribeAuthor Marketing Experts Inc www.amarketingexpert.com
    21. 21. Understanding Basic SEO style Click to edit Master title • On Page Factors: what happens on your website • Off Page Factors: incoming links to your siteAuthor Marketing Experts Inc www.amarketingexpert.com
    22. 22. Four Steps to Great SEO style Click to edit Master title 1. Pick unique page titles: – Your keywords and phrases. 1. Secure URLs that draw your target readers like a vacuum. 2. Blog, blog, blog because Google spiders blog pages 24/7.Author Marketing Experts Inc www.amarketingexpert.com
    23. 23. Click to edit Master title styleAuthor Marketing Experts Inc www.amarketingexpert.com
    24. 24. Click to editTraffic! title style Know your MasterAuthor Marketing Experts Inc www.amarketingexpert.com
    25. 25. Click to edit Master title style Social Media TrafficAuthor Marketing Experts Inc www.amarketingexpert.com
    26. 26. Everything is Your Resume Click to edit Master title style • Everything is Searchable • Anything you write could end up in the media • Never write anything you don’t want your grandmother to readAuthor Marketing Experts Inc www.amarketingexpert.com
    27. 27. Click to edit Master title style About AME Author Marketing Experts, Inc. (AME) is a full-service marketing and PR firm specializing in customized campaigns and Internet Marketing. AME was the first book publicity firm to successfully implement the use of blogs, ezines, web sites, social networking platforms, social bookmarking, and book video to promote authors. AME has developed and implemented countless marketing and publicity strategies and has worked numerous bestselling titles including: The Answer, Green Goes with Everything, The Go Giver, Happy for No Reason, The Laws of Thinking, and Chicken Soup for the American Idol Soul. Numerous high-profile clients have sought their expertise as well: John Assaraf (contributor to The Secret), Sloan Barnett, renowned psychic and ghost buster, Jane Doherty, Barney Rosenzweig creator of Cagney & Lacey, Jac Flanders (of the original Fantastic Four) and Tammi Menendez, wife of Erik Menendez and the first eBay auction of a Princess Diana gown (lot “9” from Christie’s New York). AME’s clients have been featured on The View, CBS The Early Show, The Today Show, Entertainment Tonight, CNN, CNN Showbiz Tonight, National Public Radio, Something You Should Know, The Heloise Show and in Publishers Weekly, People Magazine, Reader’s Digest, The Los Angeles Times, USA Today, The Wall Street Journal, Essence Magazine, More Magazine, The Bridal Guide, Entertainment Weekly, MSNBC… and many others. AME has offices in San Diego, Chicago, Seattle, and New York.Author Marketing Experts Inc www.amarketingexpert.com
    28. 28. Click to edit Master title style Thank you for attending!Author Marketing Experts Inc www.amarketingexpert.com
    29. 29. Is your book marketing campaign just peddling along? Call us today for a free consultation!Author Marketing Experts Inc Contact:(858) 560-0121penny@amarketingexpert.comwww.amarketingexpert.com/

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