We see authors who have spent years working on their books finish their manuscript and then spend virtually no time on the rest of the book. They essentially mail in the title, book cover, book description, etc.
This baffles us. By doing this, they are essentially saying that they think readers will not judge their book by anything except the content. That the title, cover, author bio, blurbs and other marketing materials mean nothing to potential readers.
We have no idea why they do this. It's like they never ask themselves possibly the most important question about their book: "How do people REALLY judge my book?"