Ignite

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Ignite

  1. 1. PART II: Connecting CSR Strategy & Brand SEVEN RULES OF THE ROAD Boog Bookey, Managerial Marketing October 21, 2010
  2. 2. BOOG BOOKEY HAIKUBOOG BOOKEY HAIKU Socially ResponsibleSocially Responsible Build better brandingBuild better branding
  3. 3. One KNOW THYSELF
  4. 4. Fit business goals Strengthen message in and out Link story to brand
  5. 5. • Campaign with substance • Show company brand image • Come through on promise
  6. 6. Levi’s 501 Community Service Day at the Center, May 1, 2009. THREE: BE CONSISTENT THREE: BE CONSISTENTCommunicate brand image Communicate brand imageThrough whole company Through whole company THREE: BE CONSISTENT THREE: BE CONSISTENTCommunicate brand image Communicate brand imageThrough whole company Through whole company
  7. 7. 4. Just SIMPLIFY Simple messaging is best transmits easily
  8. 8. Communication Simple messages get read Must link to core brand
  9. 9. 5.WORK FROM INSIDE OUT Employee 5.WORK FROM INSIDE OUT Employee
  10. 10. Practice what you preachPractice what you preach Take care of your employees,Take care of your employees, Valuable assetsValuable assets
  11. 11. 6.KNOW YOUR CUSTOMER Consumers want healthy products Show CSR adds
  12. 12. Use buying power Proactively push message What’s in it for me?
  13. 13. Stress the positive Your story reflects Societies’ best interest

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