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comercial@boo-box.com
PUBLICIDADE
NA
INTERNET
boo-box Webinars apresenta:
Mídia Programática
03/12/2014 – 15h
BOO-BOXWEBINARSAPRESENTA:
MÍDIA PROGRAMÁTICA
Escolhendo a melhor forma de anunciar na Internet
O NOVO ECOSSISTEMA DE MÍDIA ONLINE
o que é MÍDIA PROGRAMÁTICA?
É uma evolução na forma de comercializar mídia online. Anun...
O ECOSSISTEMA DE MÍDIA ONLINE
Exige planejamento e análises de
relatórios;
Otimizações necessitam de inteligência
humana (...
GLOSSÁRIO E O ECOSSISTEMA
de mídia
as siglas que são
parte desse universo
GLOSSÁRIO E O ECOSSISTEMA de mídia
as siglas que são parte desse universo
ANUNCIANT
E
PUBLISHER
ANUNCIANT
E
PUBLISHER
>
>
GLOSSÁRIO E O ECOSSISTEMA de mídia
as siglas que são parte desse universo
ANUNCIANT
E
PUBLISHER
ATD
agency trading
desk
DSP
demand-side
platform
ADEXCHANGE
SSP
sell-side platform
ADNETWORK
>
>
DMP...
DMP
ANUNCIANT
E
PUBLISHER
ATD
agency trading
desk
DSP
demand-side
platform
ADEXCHANGE
SSP
sell-side platform
ADNETWORK
>
>...
ANUNCIANT
E
PUBLISHER
ATD
agency trading
desk
DSP
demand-side
platform
SSP
sell-side platform
ADNETWORK
>
>
ADEXCHANGE
Pla...
ADEXCHANGE
ANUNCIANT
E
PUBLISHER
ATD
agency trading
desk
SSP
sell-side platform
ADNETWORK
>
>
DSP
demand-side
platform
Aux...
ADEXCHANGE
ANUNCIANT
E
PUBLISHER
SSP
sell-side platform
ADNETWORK
>
>
ATD
agency trading
desk
DSP
demand-side
platform
MES...
ADEXCHANGE
ANUNCIANT
E
PUBLISHER
ADNETWORK
>
>
DSP
demand-side
platform
SSP
sell-side platform
ATD
agency trading
desk
É a...
ADEXCHANGE
ANUNCIANT
E
PUBLISHER
ADNETWORK
>
>
DSP
demand-side
platform
ATD
agency trading
desk
SSP
sell-side platform
DMP...
ANUNCIANT
E
PUBLISHER
ATD
agency trading
desk
DSP
demand-side
platform
ADEXCHANGE
SSP
sell-side platform
ADNETWORK
>
>
DMP...
ANUNCIANT
E
PUBLISHER
ATD
agency trading
desk
DSP
demand-side
platform
DMP
ADEXCHANGE
SSP
sell-side platform
ADNETWORK
> <...
ECOSSISTEMA de mídia
o ciclo de venda e compra
BUY-SIDE SELL-SIDE
ANUNCIANTE
/AGÊNCIA
ADNETWOR
K
TRADING
DESK
DSP
RETARGET...
ECOSSISTEMA de mídia
inventário e preço
TIPO DE
INVENTÁRIO
TIPO DE PREÇO
PROGRAMMATI
C
GUARANTEED
PRIVATE
MARKETPLACE
RTB
...
ECOSSISTEMA
de mídia
como a boo-box pode servir os clientes?
ANUNCIANT
E
PUBLISHER
ATD
agency trading
desk
DSP
demand-side
platform
DMP
ADEXCHANGE
SSP
sell-side platform
ADNETWORK
> <...
ANUNCIANT
E
PUBLISHER
ATD
agency trading
desk
DSP
demand-side
platform
DMP
ADEXCHANGE
SSP
sell-side platform
ADNETWORK
> <...
O ECOSSISTEMA
DA PUBLICIDADE ONLINE
SSP
VEÍCULOS
Verification
Sharing
Data/
Social Tools
Publsher
Tools
Ad Networks (Verti...
Vídeo: https://www.youtube.com/watch?v=Y1C_boqewmM
BOO-BOX
Fonte: dados Navegg e boo-box, junho de 2014
ESPAÇO PREMIUM DE
MÍDIA
22 MIL PERFIS DE TWITTER
cadastrados na rede
...
60%DA INTERNET
BRASILEIRA
OS ANÚNCIOS
DA BOO-BOX
CHEGAM A
60 MMDE USUÁRIOS
10 MM
blogs e sites
de nicho
seguidores
no twit...
SOLUÇÕES
BOO-BOX
ONE STOP SHOP
BLOGS, SITES INDEPENDENTES OU REDES SOCIAIS
APLICAMOS SUA CAMPANHA NA PLATAFORMA
MAIS ADEQU...
ANUNCIAR EM ADNETWORKS
A CAMPANHA
É MOSTRADA APENAS
AOS USUÁRIOS COM
O PERFIL DETERMINADO
EM MILHARES DE SITES
AO MESMO TE...
MÍDIA DISPLAY
TODOS OS FORMATOS IAB
CONSTRUINDO UM
RELACIONAMENTO COM O
USUÁRIO ONLINE.
Fonte: IAB Brasil, 2014
INVESTIMEN...
TROCA DE
BACKGROUND
COLOQUE A SUA MARCA EM
MILHARES DE SITES AO
MESMO TEMPO E ALCANCE
100% DOS USUÁRIOS ONLINE
DOS SITES D...
VIDEO
EMBEDDED
O SEU VÍDEO DENTRO DE UM
BANNER IAB PRONTO PARA
SER REPRODUZIDO.
91% DOS USUÁRIOS
BRASILEIROS
ASSISTEM VÍDE...
TOTEM
FORMATO FIXO DE ALTO
IMPACTO COM 100% DE
VIEWABILITY
ANÚNCIOS ONLINE
GERAM MAIS
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OFFLINE COM
MENOS
INVEST...
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VISIBILIDADE QUE SURGE
ENQUANTO A PÁGINA
CARREGA OU QUANDO É
ACIONADO.
INVESTIMENTO ...
SUBSTITUIÇÃO
DE TEXTO
OS ÍCONES COM LINKS DA SUA
MARCA OU PRODUTO NOS
POSTS DE MILHARES DE SITES
DA REDE BOO-BOX AO MESMO
...
SOCIAL
CASTING
POSTS PATROCINADOS DOS
FORMADORES DE OPINIÃO MAIS
ADEQUADOS PARA CARREGAR A
SUA BANDEIRA.
MAIS DE 60% DOS
C...
CENÁRIO IDEAL
UNINDO: VOLUME
E ESPAÇO PREMIUM
MÍDIA PROGRAMÁTICA MÍDIA PROGRAMÁTICA
Mais envolvimento dos Publishers
no ec...
AD NETWORK COM SOLUÇÕES
INOVADORAS DE TECNOLOGIA
EM TARGETING E FORMATOS
DIFERENCIADOS DE ANÚNCIOS
PUBLICITÁRIOS PARA A WE...
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boo-box Webinars | Midia programatica boo box 2014 03/12/2014

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boo-box Webinars apresenta: A mídia programática no novo panorama da publicidade online

AdNetwork, DSP, SSP, são algumas das novas siglas do atual Ecossistema de Mídia e depois desse último Webinar do ano você poderá planejar as suas campanhas sem dúvidas e com muito mais alcance e relevância.

Apresentação: Marco Gomes, fundador e Diretor de Inovação.

Solicitação de proposta ou dúvidas? Envie um e-mail para comercial@boo-box.com.

Equipe boo-box

Published in: Marketing
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boo-box Webinars | Midia programatica boo box 2014 03/12/2014

  1. 1. comercial@boo-box.com PUBLICIDADE NA INTERNET boo-box Webinars apresenta: Mídia Programática 03/12/2014 – 15h
  2. 2. BOO-BOXWEBINARSAPRESENTA: MÍDIA PROGRAMÁTICA Escolhendo a melhor forma de anunciar na Internet
  3. 3. O NOVO ECOSSISTEMA DE MÍDIA ONLINE o que é MÍDIA PROGRAMÁTICA? É uma evolução na forma de comercializar mídia online. Anunciar com mídia programática significa aplicar mais tecnologia e programar a compra e a venda de mídia, substituindo processos manuais, em uma via de mão dupla - vantajoso para o Anunciante e para o Publisher. Anúncio Preço Público IDEAL
  4. 4. O ECOSSISTEMA DE MÍDIA ONLINE Exige planejamento e análises de relatórios; Otimizações necessitam de inteligência humana (atualização de PI); Sites pré-definidos pela segmentação de dados; Utilização de Behavioral Targeting. Valor das impressões é negociado previamente, com investimento mínimo. MÍDIA NÃO PROGRAMÁTIC A MÍDIA PROGRAMÁTICA Otimizações automáticas; Possibilidade de automatização de otimizações; Inventários são definidos pelo fluxo de audiência; Valor das impressões depende da reputação do anúncio, de acordo com a audiência; Sem investimento mínimo.
  5. 5. GLOSSÁRIO E O ECOSSISTEMA de mídia as siglas que são parte desse universo
  6. 6. GLOSSÁRIO E O ECOSSISTEMA de mídia as siglas que são parte desse universo ANUNCIANT E PUBLISHER
  7. 7. ANUNCIANT E PUBLISHER > > GLOSSÁRIO E O ECOSSISTEMA de mídia as siglas que são parte desse universo
  8. 8. ANUNCIANT E PUBLISHER ATD agency trading desk DSP demand-side platform ADEXCHANGE SSP sell-side platform ADNETWORK > > DMP GLOSSÁRIO E O ECOSSISTEMA de mídia as siglas que são parte desse universo
  9. 9. DMP ANUNCIANT E PUBLISHER ATD agency trading desk DSP demand-side platform ADEXCHANGE SSP sell-side platform ADNETWORK > > São AGREGADORES DE CONTEÚDO que se agrupam horizontalmente ou verticalmente. GLOSSÁRIO E O ECOSSISTEMA de mídia as siglas que são parte desse universo
  10. 10. ANUNCIANT E PUBLISHER ATD agency trading desk DSP demand-side platform SSP sell-side platform ADNETWORK > > ADEXCHANGE Plataforma onde pode-se VENDER E COMPRAR espaços de mídia. DMP GLOSSÁRIO E O ECOSSISTEMA de mídia as siglas que são parte desse universo
  11. 11. ADEXCHANGE ANUNCIANT E PUBLISHER ATD agency trading desk SSP sell-side platform ADNETWORK > > DSP demand-side platform Auxilia o Anunciante na compra de mídia da forma mais PROGRAMÁTICA possível. DMP GLOSSÁRIO E O ECOSSISTEMA de mídia as siglas que são parte desse universo
  12. 12. ADEXCHANGE ANUNCIANT E PUBLISHER SSP sell-side platform ADNETWORK > > ATD agency trading desk DSP demand-side platform MESAS DE OPERAÇÃO que funcionam com inteligência humana e de tecnologia. DMP GLOSSÁRIO E O ECOSSISTEMA de mídia as siglas que são parte desse universo
  13. 13. ADEXCHANGE ANUNCIANT E PUBLISHER ADNETWORK > > DSP demand-side platform SSP sell-side platform ATD agency trading desk É a plataforma que ORGANIZA E INTEGRA os INVENTÁRIOS DISPONÍVEIS. DMP GLOSSÁRIO E O ECOSSISTEMA de mídia as siglas que são parte desse universo
  14. 14. ADEXCHANGE ANUNCIANT E PUBLISHER ADNETWORK > > DSP demand-side platform ATD agency trading desk SSP sell-side platform DMP É uma central AGREGADORA DE DADOS ON E OFFLINE. GLOSSÁRIO E O ECOSSISTEMA de mídia as siglas que são parte desse universo
  15. 15. ANUNCIANT E PUBLISHER ATD agency trading desk DSP demand-side platform ADEXCHANGE SSP sell-side platform ADNETWORK > > DMP GLOSSÁRIO E O ECOSSISTEMA de mídia as siglas que são parte desse universo
  16. 16. ANUNCIANT E PUBLISHER ATD agency trading desk DSP demand-side platform DMP ADEXCHANGE SSP sell-side platform ADNETWORK > < > < > < >< > > > > <> > >< < > GLOSSÁRIO E O ECOSSISTEMA de mídia as siglas que são parte desse universo
  17. 17. ECOSSISTEMA de mídia o ciclo de venda e compra BUY-SIDE SELL-SIDE ANUNCIANTE /AGÊNCIA ADNETWOR K TRADING DESK DSP RETARGET SSP SITE/PUBLIS HER DMP ADEXCHANG E
  18. 18. ECOSSISTEMA de mídia inventário e preço TIPO DE INVENTÁRIO TIPO DE PREÇO PROGRAMMATI C GUARANTEED PRIVATE MARKETPLACE RTB (REAL-TIME BIDDING) PREFERRED DEALS RESERVAD O NÃO RESERVADO L E I L Ã O F I X O
  19. 19. ECOSSISTEMA de mídia como a boo-box pode servir os clientes?
  20. 20. ANUNCIANT E PUBLISHER ATD agency trading desk DSP demand-side platform DMP ADEXCHANGE SSP sell-side platform ADNETWORK > < > < > < >< > > > > <> > >< < > ECOSSISTEMA de mídia como a boo-box pode servir os clientes?
  21. 21. ANUNCIANT E PUBLISHER ATD agency trading desk DSP demand-side platform DMP ADEXCHANGE SSP sell-side platform ADNETWORK > < > < > < >< > > > > <> > >< < > ECOSSISTEMA de mídia como a boo-box pode servir os clientes?
  22. 22. O ECOSSISTEMA DA PUBLICIDADE ONLINE SSP VEÍCULOS Verification Sharing Data/ Social Tools Publsher Tools Ad Networks (Vertical) Ad Servers Measurement and analytics Performance Mobile Ad Servers Ad Ops / Infrastructure Ad Networks (Horizontal) Ad Exchanges DSP´sAgência Trading DeskAgência ANUNCIANTES Media Planning Attribution DMP´s and Data Agreggators Creative Optimization Retargeting Targeted Networks – AMP´s Data Suppliers
  23. 23. Vídeo: https://www.youtube.com/watch?v=Y1C_boqewmM
  24. 24. BOO-BOX Fonte: dados Navegg e boo-box, junho de 2014 ESPAÇO PREMIUM DE MÍDIA 22 MIL PERFIS DE TWITTER cadastrados na rede 60 MIL PUBLISHERS cadastrados na rede 500 MIL SITES, BLOGS e REDES SOCIAIS cadastrados na rede DADOS DA REDE REPUTAÇÃO E INFLUÊNCIA AUDIÊNCIA QUALIFICADA
  25. 25. 60%DA INTERNET BRASILEIRA OS ANÚNCIOS DA BOO-BOX CHEGAM A 60 MMDE USUÁRIOS 10 MM blogs e sites de nicho seguidores no twitter Rede própria 500mil
  26. 26. SOLUÇÕES BOO-BOX ONE STOP SHOP BLOGS, SITES INDEPENDENTES OU REDES SOCIAIS APLICAMOS SUA CAMPANHA NA PLATAFORMA MAIS ADEQUADA AOS SEUS OBJETIVOS FORMATOS ESPECIAIS SEEDING EM TWITTER MÍDIA GRÁFICA IAB SOCIAL CASTING CAMPANHAS NO FACEBOOK
  27. 27. ANUNCIAR EM ADNETWORKS A CAMPANHA É MOSTRADA APENAS AOS USUÁRIOS COM O PERFIL DETERMINADO EM MILHARES DE SITES AO MESMO TEMPO Sistema Operacional Interesses Estado Civil Escolaridade Tipo de Conexão Sites Acessados Classe Social Sistema Operacional Interesses Escolaridade Tipo de Conexão Idade Geolocalização Gênero Estado Civil
  28. 28. MÍDIA DISPLAY TODOS OS FORMATOS IAB CONSTRUINDO UM RELACIONAMENTO COM O USUÁRIO ONLINE. Fonte: IAB Brasil, 2014 INVESTIMENTO DE MÍDIA DISPLAY E SOCIAL DEVE ULTRAPASSAR OS R$4 BILHÕES EM 2014.
  29. 29. TROCA DE BACKGROUND COLOQUE A SUA MARCA EM MILHARES DE SITES AO MESMO TEMPO E ALCANCE 100% DOS USUÁRIOS ONLINE DOS SITES DA REDE. MAIS DE 60% DOS USUÁRIOS GOSTAM DOS FORMATOS DA PUBLICIDADE ONLINE Fonte: Pesquisa GFK
  30. 30. VIDEO EMBEDDED O SEU VÍDEO DENTRO DE UM BANNER IAB PRONTO PARA SER REPRODUZIDO. 91% DOS USUÁRIOS BRASILEIROS ASSISTEM VÍDEOS ONLINE NA INTERNET. Fonte: comScore Video Matrix
  31. 31. TOTEM FORMATO FIXO DE ALTO IMPACTO COM 100% DE VIEWABILITY ANÚNCIOS ONLINE GERAM MAIS RETORNO QUE OFFLINE COM MENOS INVESTIMENTO. Fonte: pesquisa GFK
  32. 32. PRE ROLL OU OVERLAY FORMATO DE GRANDE VISIBILIDADE QUE SURGE ENQUANTO A PÁGINA CARREGA OU QUANDO É ACIONADO. INVESTIMENTO EM DIGITAL DEVE SUPERAR TV EM 2 ANOS. Fonte: Forrester USA
  33. 33. SUBSTITUIÇÃO DE TEXTO OS ÍCONES COM LINKS DA SUA MARCA OU PRODUTO NOS POSTS DE MILHARES DE SITES DA REDE BOO-BOX AO MESMO TEMPO. BRASILEIROS PASSAM MAIS TEMPO NA INTERNET DO QUE NA TV. Fonte: eMarketer
  34. 34. SOCIAL CASTING POSTS PATROCINADOS DOS FORMADORES DE OPINIÃO MAIS ADEQUADOS PARA CARREGAR A SUA BANDEIRA. MAIS DE 60% DOS CONSUMIDORES CONFIAM NAS MARCAS COM PRESENÇA DE MÍDIA POR ANÚNCIOS E CONTEÚDO. Fonte: Pesquisa Conectando Consumidores e Marcas, Linkedin
  35. 35. CENÁRIO IDEAL UNINDO: VOLUME E ESPAÇO PREMIUM MÍDIA PROGRAMÁTICA MÍDIA PROGRAMÁTICA Mais envolvimento dos Publishers no ecossistema; Mais volume; Menor preço; Melhor ROI direto; Melhor aproveitamento do inventário. Rede premium de Publishers; Formatos especiais de alto impacto com 100% de viewability Utilização de vídeos em formatos IAB, Overlay e Pre Roll; Cobertura com o Seeding no Twitter; Controle da veiculação. resultados expressivos com mais engajamento e relacionamento entre marca e consumidor
  36. 36. AD NETWORK COM SOLUÇÕES INOVADORAS DE TECNOLOGIA EM TARGETING E FORMATOS DIFERENCIADOS DE ANÚNCIOS PUBLICITÁRIOS PARA A WEB Entre em contato com a nossa equipe comercial comercial@boo-box.com

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