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TWITTER AS SCHOLARSHIP
How Not To Get Fired(much)
BONNIE STEWART
@bonstewart
University of Prince Edward Island, Canada
LaTrobe University, October 2016
http://xkcd.com/802/
Prince Edward Island?
WINTER IS COMING
APRIL 2015. ew.
How did I get here?
Open networked scholarship
ACADEMIC TWITTER
scholarship
what people
had for lunch
TIMESTAMP:
2013
Rise of hashtag activism…
TIMESTAMP:
2014
https://en.wikipedia.org/wiki/Shooting_of_Michael_Brown#/media/File:Memorial_to_Michael_Brown.jpg
+ ‘Callout culture’
+ backlash & rise of alt/right
https://mobile.twitter.com/cartoon_neuron/status/618385493227642880
+ increasing institutionalization of
social media
= increased perception of
professional RISK
There are a lot of shuttered
academic Twitter accounts.
https://www.flickr.com/photos/duncan/3753886017/
This lens of risk isn’t wrong… but
it’s not the whole picture.
https://www.flickr.com/photos/the4mahers/6802850117/
So… HOW I LEARNED TO STOP
WORRYING & LOVE THE TWITTERZ
Understanding the intersections between
networked & academic premises is the
KEY to value & safe(ish) use
https://www.flickr.com/photos/28537647@N06/2887726958/
The work of two 20th century
thinkers helped me understand
Twitter as 21st century scholarship
…and think about how to use it.
1. Boyer: Networked practices as
SCHOLARSHIP
¤ Scholarship of discovery
¤ Scholarship of integration
¤ Scholarship of application
¤ Scholarship of teaching
!
(Boyer, 1990)
Academia & social media are both
reputational economies
http://www.flickr.com/photos/8113246@N02/7932198032
We are trained & acculturated to
SIGNALS of scholarly excellence
https://www.flickr.com/photos/126451798@N05/15076855933/
Those within the academy become
very skilled at judging the stuff of
reputations. Where has the person’s
work been published, what claims
of priority in discovery have
they established, how often have they
been cited, how and where reviewed,
what prizes won, what institutional ties
earned, what organizations led?
(Willinsky, 2010)
Enter…knowledge abundance
https://www.flickr.com/photos/piper/19904408
https://www.flickr.com/photos/jaredzimmerman/15728149611/
The gates are open
https://www.flickr.com/photos/vince2012/14557320666/
Structure of abundance = networks
https://plus.google.com/+DaveGray/posts/CQRVeKEsUvFpid=5751686447270321954&oid=117373186752666867801
Networked publics:
many-to-many signals
http://upload.wikimedia.org/wikipedia/it/thumb/d/d8/Do_Not_Adjust_Your_Set.jpg/280px-Do_Not_Adjust_Your_Set.jpg
…Like a party line with
multiple private/public options
https://www.flickr.com/photos/94342662@N00/3869483214/
capacity to
contribute to
“The
Conversation”
scale of visibility
common
interests &
disciplines
shared ties
Network signals do similar work…
more openly
Factors contributing
to perceived
influence & value in
academic Twitter –
Stewart, 2015
MY STORY:
My local cohort, Ph.D year 2
Me, studying networks
& education V, 6hrs away,
studying music ed
Z, working 1hr away,
studying leadership in ed
Twitter = a cohort without borders
http://www.flickr.com/photos/bswise/4457290211/
Many-to-many signals =
global communities of practice
& mentorship
Benefits as thinker:
just-in-time choral conversation
Benefits as learner: support & care
Benefits as writer: crowdsourcing
Benefits as teacher:
opportunities to connect students
to real audiences
Benefits as scholar:
connection to leaders
+ expansion of audience
https://www.flickr.com/photos/tattoodjay/4129779298/
+ opportunity. Thanks to many-to-
many communications on Twitter.
Academic Twitter = a scholarship
of abundance
https://www.flickr.com/photos/92998734@N03/8466586880/
(sometimes change is good.)
Great. But what about when open,
networked signals don’t feel good?
And don’t feel like scholarship?
https://www.flickr.com/photos/edenpictures/14399024753
2. Ong: The CULTURE of an
environment is shaped by its
communications medium
Oral Tradition
¤ Participatory
¤ Situational
¤ Social
¤ Formulaic
¤ Agonistic
¤ Rhetorical
…sound kinda like Twitter?
Literate Tradition
¤ Interiorized
¤ Abstracted
¤ Innovative
¤ Precise
¤ Analytic
¤ Indexical
https://en.wikipedia.org/wiki/Letterpress_printing#/media/File:The_Caxton_Celebration_-
_William_Caxton_showing_specimens_of_his_printing_to_King_Edward_IV_and_his_Queen.jpg
Academia is the instantiation of what Ong calls ‘high literacy.’
…sound kinda like academia?
Ong’s secondary orality +
secondary literacy
“The network message from one person to another / others
is very rapid and can in effect be in the present…
textualized verbal exchange registers psychologically as
having the temporal immediacy of oral exchange.”
(Ong, 1996)
Speech-based
expectations
Call-out Culture = Collapsed
Publics
Print-based
interpretations
The ORALITY of Twitter – which
demands ongoing participation,
performativity beyond rank,
casual sociality, & a different type
of conflict – creates challenges.
Challenge: context collapse
(Wesch, 2009; boyd, 2011)
https://en.wikipedia.org/wiki/Dress_code
Challenge: virality
http://www.flickr.com/photos/21031300@N02/4076687726/
Challenge: permanence
Challenge: the ‘comments section’
Challenge: differential identity
reception & targeting
Challenge: predatory labour
masked as “exposure”
(Okay, *that* one’s a lot
like academia)
How can we navigate Twitter in a way
that contributes to our scholarship &
humanity, rather than risking either?
*assuming Twitter continues to exist*
http://www.flickr.com/photos/tmesis/21126825/
Remember, the internet is
people. Who read signals.
To start signaling, build an identity
You need to work on your identity
before it will work for you.
Figure out who you want to
signal to.
¤  #phdchat
¤  #edchat
¤  #ECRchat
¤  #ScholarSunday
¤  #GetYourManuscriptOut
¤  #acwri
¤  #SaturdaySchool
¤  #highered
¤  #digped
¤  #WithaPhD
¤  #science
Connect: #s help you find
people with shared interests
#
Share. Your work AND that
of others. Cite & credit people.
http://www.flickr.com/photos/ryanr/142455033/
Be patient. Be friendly. Be part of
the conversation.
Believe in the value of your
contribution.
Twitter can help your scholarship
become many-to-many
scholarship
https://www.flickr.com/photos/122135325@N06/15117809516/in/dateposted/
But to succeed AND not get fired,
it helps to remember:
BE HONEST
Always do a ‘shoulder check.’
http://www.flickr.com/photos/ooocha/2632434274/sizes/z/in/photostream/
Institutions are made of people too
Don’t expect a soapbox
Don’t confuse your free speech
with your privilege
Don’t aim to be HUGE
Don’t push to tie open networked
scholarship TO academic
reward systems
https://www.flickr.com/photos/51764518@N02/9763729373/
You can inhabit both worlds
– the academic & the networked
– at the same time, to the
benefit of both.
What signals will you send?
THANK YOU
@bonstewart
bstewart@upei.ca

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