Social Media: Making Sense of Signals
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Keynote for the 2014 AACUSS Conference - Social Media, Campus Culture, and Higher Ed. In the midst of the changing culture of contemporary higher ed, social media can be one of the areas where frontline staff are left feeling least equipped. This presentation explores social media as both a symptom of society and a factor in shaping it, and explores how social networks operate as a communications medium.
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Social Media: Making Sense of Signals
- 1. Social Media: Making Sense of Signals AACUSS 2014 Bonnie Stewart @bonstewart University of Prince Edward Island June 2014
- 4. …create black & white positions h"p://gossipgenie.com/viewpoint-‐im-‐a-‐social-‐media-‐addict/
- 5. “The truth about stories is that’s all we are.”
- 8. How do we make sense of this, 24/7? h"ps://www.flickr.com/photos/jenny-‐pics/13973860825
- 9. 3 Stories • Technologies as culture • Social media signals • Making a difference
- 11. The dark side of social media
- 12. #YesAllWomen
- 13. #YesAllWomen
- 14. #YesAllWomen
- 15. #YesAllWomen
- 16. #YesAllWomen
- 17. #YesAllWomen
- 18. Many of the stories were from 20+ years ago.
- 19. The Breakfast Club, 1985
- 20. Revenge of the Nerds, 1984
- 21. “Y” is for your sister
- 22. So. We have a problem. But when we stick that problem in a box called ‘cyberbullying,’ we limit our capacity to understand how deep and broad it is.
- 23. What we do with our technologies is a symptom of culture
- 24. …at the same time it shapes culture h"ps://www.flickr.com/photos/wolfgangfoto/2170329428
- 25. Social media, as a technology, enables cyberbullying and MRA forums. It also enables #yesallwomen, and other forms of sharing and speaking back.
- 27. Social Media Broadcast Media h"p://ezasseenontv.com/tag/as-‐seen-‐on-‐tv-‐store/
- 28. h"ps://www.flickr.com/photos/ooohoooh/1350774613/ Social networks are not just for consuming, but connecting.
- 29. …with the whole room. And beyond.
- 30. To understand stories of social media, we need to understand many-to-many communications.
- 31. http://www.flickr.com/photos/tmesis/21126825/ Social networks are made of people
- 32. Networks are not about online/offline
- 33. Social media signals are relational, like oral culture, but leave permanent traces, like print culture
- 34. 4 qualities of social media signals • Persistence: online signals are automatically recorded & archived. • Replicability: signals made out of bits can be duplicated. • Scalability: there is potential for massive visibility. • Searchability: signals can be accessed through search. - danah boyd, 2010
- 36. h"ps://www.flickr.com/photos/51764518@N02/9763729373/ Built and sustained over time
- 37. Good Lord. I think I’ll just opt out.
- 38. Don’t count on it.
- 39. Others can contribute to your footprint, too
- 40. Small private signals can travel to audiences never imagined h"ps://www.flickr.com/photos/ta"oodjay/4129779298/
- 41. But the effects that damage people? They are social. They are cultural. They reflect the values *we* side with, as a culture.
- 42. Gotcha. Going home to cry now.
- 43. How can we make a difference? WAIT
- 44. Stop pretending our problems are new
- 45. Learn to talk about privilege & power relations h"ps://www.flickr.com/photos/nuwandalice/
- 47. …if you decide to go online, three things:
- 48. 1. Your online signals need an identity
- 49. let’s be clear: colleges & universities do NOT need 23 separate Twitter & Facebook accounts for every single department on campus
- 50. but they totally need 23 – or 53 – or 503 – caring people who want to connect and contribute to a changing campus culture by engaging with students online and off.
- 51. 2. Your online signals need to be visible h"ps://www.flickr.com/photos/vinothchandar/5251078306
- 52. Amplifying your intended audience is a GREAT way to become more visible to them h"ps://www.flickr.com/photos/stopdown/2837077634/
- 53. (saving others’ signals about you = good too)
- 54. (warning: strong language incoming) 3. Your online signals need to be signals you (and your institution) can live with
- 55. redacted
- 56. http://www.flickr.com/photos/21031300@N02/4076687726/ It’s public. It’s people. Always take the high road.
- 58. Success = lather, rinse, repeat h"ps://www.flickr.com/photos/repairgenius/7258035052
- 59. Social media = part of the problem. It can also be part of making it better. What signals will you send? h"ps://www.flickr.com/photos/archer10/6292534445/