Burger King

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New Media Summer 2010 Final Presentation

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Burger King

  1. 1. BURGER KING <br />Fast Food<br />Founded—1954 by James McLamore & David Edgerton<br />
  2. 2. HQ—Miami, Florida<br /> Franchises—12,100 + Worldwide<br /> Employees– 850,000 +<br />
  3. 3. COMPETITION<br />
  4. 4. GOALS<br />Add more healthy items<br />Open more franchises<br />Be more competitive<br />Acquire new customers<br />
  5. 5. KEY COMPONENTS<br />SOCIAL MEDIA<br />BLOGS<br />
  6. 6. PR FIRMS<br />CHAMBER of COMMERCE<br />
  7. 7. The “King” & Friends <br />
  8. 8. Measurement of Success<br />
  9. 9. $ 2 million dollar budget<br />
  10. 10. TIMELINE<br />Sunrise Jan. ’11 to Sunset Jun. ‘11<br />

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