My rsc presentation 2010 workshop0106(web)


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My rsc presentation 2010 workshop0106(web)

  1. 1. “ How can MyRSC improve my RSC life?” Mike Bonne Member Networks Specialist
  2. 2. MyRSC: What is it? <ul><li>Mission Statement </li></ul><ul><li>To provide an “online tool” for networking and communicating within the chemical sciences community across the globe </li></ul><ul><li>Audience </li></ul><ul><li>Individuals at all stages of a chemical science career (both industry and academia) who want to make professional science connections </li></ul>
  3. 3. MyRSC: Why the Interest? <ul><li>Largest websites in the world: </li></ul><ul><ul><li>Facebook, 400m users </li></ul></ul><ul><ul><li>LinkedIn, 60m users </li></ul></ul><ul><li>User generated, content cheap </li></ul><ul><li>Fastest growing marketing stream on the web </li></ul>
  4. 4. MyRSC: What are it’s goals? <ul><li>To provide an online tool for communication: </li></ul><ul><ul><li>With RSC functions - YOU </li></ul></ul><ul><ul><li>With the wider scientific community </li></ul></ul><ul><li>To bring the RSC membership in line with the new “e-first” strategy </li></ul><ul><li>To Utilise the RSC’s only exclusively web 2.0 platform for science communication </li></ul><ul><li> add value </li></ul>
  5. 5. MyRSC: Where are we now? <ul><li>Launched at IUPAC August 2009 </li></ul><ul><li>Currently more than 2,400 activated members </li></ul><ul><li>Debugging & new functionality being added </li></ul>UK users “Hit Map”
  6. 6. MyRSC: International Scope <ul><li>Over 8,000 visitors </li></ul><ul><li>Over 20,000 visits </li></ul><ul><li>From 99 different countries </li></ul><ul><li>A platform for international growth </li></ul>
  7. 7. MyRSC: The Bottom Line <ul><li>From RICS INOVEM </li></ul><ul><li>Paper = £11,200 </li></ul><ul><li>Admin = £309,400 </li></ul><ul><li>Travel = £45,000 </li></ul>These saving are calculated on going E-first...
  8. 8. MyRSC: What can it do? <ul><li>6 key areas of functionality, </li></ul><ul><li>2 distinct transformation processes </li></ul>INFORMATION SHARING SERVICE PROVISION Calendar Profiles Groups File Upload Forums Blogs
  9. 9. MyRSC: What can it do? <ul><li>Profile: make your own professional page to tell people about your work </li></ul><ul><li>Groups: join or set-up a ‘group’ to share ideas and information with like-minded people </li></ul><ul><li>Blogs : if you are passionate about something, share your knowledge </li></ul>
  10. 10. MyRSC: What can it do? <ul><li>Information Sharing : upload documents, presentations & media files to support your workflow </li></ul><ul><li>Forums : Start discussions/facilitate discussions & capture the content </li></ul><ul><li>Events : advertise & discover events whilst using MyRSC to support them </li></ul>
  11. 11. MyRSC: A New Approach <ul><li>Key Message: </li></ul><ul><li>Online networking is a new approach to your daily tasks, it is not more work! </li></ul>
  12. 12. MyRSC: A New Approach <ul><li>Quick notes – post instead of email </li></ul><ul><li>Attachments – upload them, don’t send them </li></ul><ul><li>Bright Ideas – blog now, don’t wait for the right opportunity </li></ul><ul><li>Web presence – get involved, don’t get left behind </li></ul>
  13. 13. MyRSC: Case Study <ul><li>Customers? </li></ul><ul><li>Actors? </li></ul><ul><li>Owner(s)? </li></ul><ul><li>Transformation process? </li></ul><ul><li>Problems? </li></ul><ul><li>Solution? </li></ul>
  14. 14. MyRSC: Case Study <ul><li>How could MyRSC facilitate a specific area of chemical science? </li></ul><ul><li>How could it add value? </li></ul>Electro-analytical Chemistry IG/Journal
  15. 15. MyRSC: Case Study <ul><li>Customers </li></ul><ul><li>Anybody with an interest in electro-analytical chemistry </li></ul>Electro-analytical Chemistry IG/Journal
  16. 16. MyRSC: Case Study <ul><li>Actors </li></ul><ul><li>People who actively exchange knowledge and need to network with this community </li></ul>Electro-analytical Chemistry IG/Journal
  17. 17. MyRSC: Case Study <ul><li>Owners </li></ul><ul><li>The journal board/interest group committee </li></ul><ul><li>– anyone who actively contributes already on a regular basis </li></ul>Electro-analytical Chemistry IG/Journal
  18. 18. MyRSC: Case Study <ul><li>Transformation Process </li></ul><ul><li>Information Sharing </li></ul><ul><li>- But how will MyRSC facilitate this? </li></ul>Electro-analytical Chemistry IG/Journal
  19. 19. MyRSC: Case Study <ul><li>MyRSC functions used? </li></ul><ul><li>All of them! </li></ul><ul><li>Some primarily, some secondarily </li></ul>Electro-analytical Chemistry IG/Journal
  20. 20. MyRSC: Case Study <ul><li>PRIMARY </li></ul><ul><li>Groups (1 º ): a group mirrors the collective interest as an entity on MyRSC </li></ul><ul><ul><li>The group needs to exist in order to network within it </li></ul></ul><ul><li>Forums (1 º ): for discussion about EAC </li></ul><ul><ul><li>e.g. which is better for an ECE mechanism, chronoamperometric measurements for simple cyclic voltammetry? </li></ul></ul>Electro-analytical Chemistry IG/Journal
  21. 21. MyRSC: Case Study <ul><li>SECONDARY </li></ul><ul><li>Profiles (2 º ): for the users </li></ul><ul><li>File-Upload (2 º ): latest meeting notes, seminal papers </li></ul><ul><li>Calendar (2 º ) – the latest events happening in EAC </li></ul><ul><li>Blogs (2 º ) - get someone in the field to write a blog? </li></ul>Electro-analytical Chemistry IG/Journal
  22. 22. MyRSC: Case Study <ul><li>Problems </li></ul><ul><li>Uptake – how do we get people on? </li></ul><ul><li>Usability – how do we manage issues with the platform? </li></ul><ul><li>Competition – is anyone else going to beat us to it? </li></ul>Electro-analytical Chemistry IG/Journal
  23. 23. MyRSC: Case Study <ul><li>Solutions </li></ul><ul><li>Uptake – market it! Tell people it exist and make sure you use it </li></ul><ul><li>Usability – If there needs to be more specific functionality, new designs can be created </li></ul><ul><li>Competition – if this is done now, there isn’t any! </li></ul>Electro-analytical Chemistry IG/Journal
  24. 24. MyRSC: Uploading Your Workflow <ul><li>What is YOUR role? </li></ul><ul><ul><li>Who do you communicate with? </li></ul></ul><ul><ul><li>How do you communicate? </li></ul></ul><ul><ul><li>What format is that communication? </li></ul></ul><ul><ul><li>What is your return on time invested for that communication? </li></ul></ul>MyRSC Membership/Colleagues Stakeholders Your Role
  25. 25. MyRSC: Uploading Your Workflow <ul><li>What is MY role? </li></ul><ul><ul><li>Capture your requirements </li></ul></ul><ul><ul><li>Provide a communication tool set </li></ul></ul>MyRSC Membership/Colleagues Stakeholders Your Role
  26. 26. MyRSC: Uploading Your Workflow Stage 1: Requirements Stage 2: Create Stage 3: Promote
  27. 27. MyRSC: Uploading Your Workflow Your Role Determine Comms Capture Req’mts Identify Audience Set up MyRSC Area Set up Launch Create e-Marketing Engage Stakeholders MyRSC 1 2 3
  28. 28. MyRSC: Uploading Your Workflow <ul><ul><li>Stage 1 </li></ul></ul><ul><ul><li>Your Roles – do you face outwards? </li></ul></ul><ul><ul><li>Science Managers </li></ul></ul><ul><ul><li>Editors </li></ul></ul><ul><ul><li>Sales Teams </li></ul></ul><ul><ul><li>Networks </li></ul></ul><ul><ul><li>Governance </li></ul></ul><ul><ul><li>SMT </li></ul></ul>
  30. 30. MyRSC: Uploading Your Workflow <ul><ul><li>Stage 3 </li></ul></ul>
  31. 31. Find out more about MyRSC… Facebook – MyRSC Page