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Magna Carta, universal card project


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R&D project regarding the development of a universal card to integrate all cards currently used

Published in: Technology, Economy & Finance
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Magna Carta, universal card project

  1. 1. Magna Carta: The only Card R&D Proposal Tomotaka Brink Fushimi Ning (Jack) Huang Davide Maraschi Benjamin Carrion Schafer One life, one card
  2. 2. What’s in your Wallet?
  3. 3. Magna Carta (Latin: Great Paper)
  4. 4. How it works <ul><li>Fill online application form for ANY new membership </li></ul><ul><li>Download membership directly to your Magna Carta </li></ul>
  5. 5. Benefits Convenience (all in one card) If card is lost or stolen  Online blocking and automatic re-issue of all memberships at once Automatic issue of cards (no waiting times) Save money to companies that issue their own cards
  6. 6. Engineering Development Hardware Software Interface + Download new membership to card Manage all memberships online from a centralized system
  7. 7. Magna Carta Supported Readers Magnetic card reader RFID Readers Smart card Readers
  8. 8. Development Timeline <ul><li>Resources: </li></ul><ul><ul><li>Project manager, system integrator (1) </li></ul></ul><ul><ul><li>Hardware system 3 Engineers (Smart chip(1), RFID(2) and hardware Integrator(3)) </li></ul></ul><ul><ul><li>Software 3 Programmers (Centralized web page development (2), Interface to card programmer (1)) </li></ul></ul><ul><ul><li>Project manager, system integrator (1) </li></ul></ul>
  9. 9. Marketing Plan <ul><li>Ontario & Quebec </li></ul><ul><ul><li>GDP – C$ 880 billion (70%) </li></ul></ul><ul><ul><li>Population – 22 million (67%) </li></ul></ul><ul><li>Economy </li></ul><ul><ul><li>Manufacturing (Car) </li></ul></ul><ul><ul><li>Aerospace </li></ul></ul><ul><ul><li>Information Technology </li></ul></ul><ul><ul><li>Tourism </li></ul></ul><ul><ul><li>Energy </li></ul></ul>
  10. 10. Marketing Plan <ul><li>Ontario </li></ul><ul><ul><li>12 Universities </li></ul></ul><ul><ul><li>321,000 Students </li></ul></ul><ul><li>Quebec </li></ul><ul><ul><li>10 Universities </li></ul></ul><ul><ul><li>230,000 Students </li></ul></ul>Quebec Montreal Ottawa Toronto Hamilton Kingston London Windsor Waterloo
  11. 11. Marketing Plan <ul><li>Young Professionals </li></ul><ul><ul><li>Career minded </li></ul></ul><ul><ul><li>Loaded Wallets </li></ul></ul><ul><ul><li>Latest trends </li></ul></ul><ul><li>University Students </li></ul><ul><ul><li>Tech-savvy </li></ul></ul><ul><ul><li>Open-minded </li></ul></ul><ul><ul><li>Word-of-mouth </li></ul></ul>
  12. 12. Marketing Plan Credit Card/Banks University/Clubs Transportation Service Corporations Point Card Credit Card Corporate card Free Giveaway – University Campaign Free Giveaway – Corporations Direct sales – Corporations Online advertisement – Search-ad Students – Word-of-mouth Link from business partners Promotion via business partners
  13. 13. Sales Plan 1/2 According to the Marketing Plan the target segments of young Tech-Savvy Students and young professional (age 15 to 40) is 2/3 of those carry a VISA credit card and in a year spend With a charging commission of 0.5% we are looking at gross profit for 5M $40 B $200 M
  14. 14. Sales Plan 2/2 Magna Carta will be launched in September with the beginning of the new Academic year. We expect the adoption to take around 6 months with a peak around Christmas time. Marketing Mix Place Promotion Price Product Magna Card will be available from us but also from all Cards Companies Issuer We will be aggressively advertising on National TV and on Magazines/Newspapers Magna Carta (Basic Design) will be free to end-users Choose your own personal Magna Carta from thousands different designs
  15. 15. Financial Highlights $3.4 M: the initial R&D and marketing cost before product launch. (It covers salaries of IT professionals, hardware and marketing expense.) $1.4 M: annual operating expense after launch. Break even at the end of 2010 with a client base of 17,000 and recoup the investment in R&D at the end of 2011 with a client base of 48,000.
  16. 16. Triple bottom lines Less cards made and thrown away Less paper documents and mails Convenient and secure