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Service Innovation


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Service Innovation: Empathetic Understanding, Value proposition, The Long Tail, The Blue Ocean

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Service Innovation

  1. 1. Service Innovation Empathetic Understanding, Value Proposition, the Long Tail and the Blue Ocean Chan Kwok Bong 2018-01
  2. 2. Innovation Creativity + Enterprise (Peter Ellyard)
  3. 3. Creativity Not merely a new idea, it comes with Empathetic Understanding & Value Proposition;
  4. 4. Enterprise • Collaboration and Interdependence • The Long-tail (Chris Anderson) and Blue Ocean (W. Chan Kim & Renée Mauborgne)
  5. 5. The Long Tail
  6. 6. Blue Ocean Strategy Value Innovation; focusing on the big picture Create uncontested market space by reconstructing market boundaries
  7. 7. Tips for innovating  Be Proactive  Begin with an end in mind Stephen Covey  Tackle genuine problems  SMaC recipe (Specific, Methodical, and Consistent) Jim Collins  Building from inside-out John P. Kretzmann and John L. McKnight
  8. 8. Method used  Lean Strategy, Agile programming  Adaptive (but not Predictive ) & Iterative (but not waterfall)  Just-in-time, Just-in place learning (Peter Ellyard)  Free and Freemium
  9. 9. Innovation Culture… Develop People to develop things
  10. 10. 本著作係採用創用 CC 姓名標示-非商業性-相同方式分享 4.0 國際授權條款授權 Thank You!
  11. 11. 參考資料 Kretzmann, John and McKnight, John. 1993. Building Communities from the Inside Out: A Path Toward Finding and Mobilizing a Community's Assets. ACTA Publications. Covey, Stephen R. 2004. The 7 habits of highly effective people: restoring the character ethic. New York: Free Press. Peter Ellyard, 2008. Designing 2050: pathways to sustainable prosperity on Spaceship Earth. Extracted from Jim Collins & Morten T. Hansen. 2011. Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All. NY:HarperCollins. Kenneth S. Rubin. 2012. Essential Scrum: A Practical Guide to the Most Popular Agile Process. NJ:Addison-Wesley. Extracted from David Collis.2016. “Lean Strategy”, Harvard Business Review, Mar 2016 issue , pp.62–68. Extracted from Chris Anderson, 2006. The Long Tail: Why the Future of Business Is Selling Less of More. US: Hyperion Kim, W.C.; Mauborgne, R. 2005. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston: Harvard Business School Press