Fairfax County NewsWire

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Fairfax County NewsWire

  1. 1. Fairfax County NEwswire<br />Communicating to the Future<br />
  2. 2. Why?<br />Challenge to find comprehensive view of county news/information<br />Print vs. Online vs. Social Media<br />Further fulfill Board request for coordination<br />Times have changed and we need to adapt<br />
  3. 3. Change<br />
  4. 4. NewsWire Objectives<br />Present county news of all sizes in one location: helps the public, media and us<br />Publish content through many tools and engage the public<br />Create an integrated, comprehensive news and engagement platform to meet the demands of changing times<br />
  5. 5.
  6. 6. NewsWire: Objective 1<br />Present county news of all sizes in one location: helps the public, media and us<br />
  7. 7.
  8. 8. NewsWire: Latest News<br />Integrated News Releases<br />
  9. 9. NewsWire: Latest News<br />What about news of all sizes: small, medium and large?<br />What about news that’s already online, not an official news release?<br />
  10. 10. NewsWire: Latest News<br />Integrated News of All Sizes<br />
  11. 11. NewsWire: Featured News<br />
  12. 12. NewsWire: Events<br />Same issue as news releases: stovepiped<br />
  13. 13. NewsWire: Event Map<br />
  14. 14. NewsWire: Objective 1<br />Present county news of all sizes in one location: helps the public, media and us<br />News <br />Events<br />
  15. 15. NewsWire: Objective 2<br />Publish content through many tools and engage the public<br />
  16. 16. NewsWire: News Feeds<br />
  17. 17. NewsWire: News Feeds<br />
  18. 18. NewsWire: News Feeds<br />Personalized news; not everyone wants thefirehose of the NewsWire<br />
  19. 19. NewsWire: E-mail<br />
  20. 20. NewsWire: E-mail<br />
  21. 21. NewsWire: E-mail<br />
  22. 22. NewsWire: E-mail<br />
  23. 23. NewsWire: E-mail<br />
  24. 24. NewsWire: Mobile<br />
  25. 25. NewsWire: Mobile<br />
  26. 26. NewsWire: Mobile<br />
  27. 27. NewsWire: Mobile<br />
  28. 28. NewsWire: Mobile<br />
  29. 29. NewsWire: Ask Fairfax!<br />
  30. 30. NewsWire: Ask Fairfax!<br />
  31. 31. NewsWire: Social Voting<br />
  32. 32. NewsWire: Social Voting<br />
  33. 33. NewsWire: Social Media<br />
  34. 34. NewsWire: Connect and Engage<br />Provide multiple tools people can choose from to connect and engage with their government <br />News Feeds<br />E-mail<br />Mobile<br />Questions and Voting<br />Social Media<br />
  35. 35. NewsWire: Objective 2<br />Publish content through many tools and engage the public<br />
  36. 36. NewsWire: Objective 3<br />Create an integrated, comprehensive news and engagement platform to meet the demands of changing times<br />How? Connect Objectives 1 and 2<br />Present county news of all sizes in one location <br />Publish content through many tools and engage the public<br />
  37. 37. NewsWire: Objective 3<br />
  38. 38. NewsWire: Objective 3<br />1<br />2<br />3<br />
  39. 39. NewsWire: Objective 3<br />
  40. 40. NewsWire<br />
  41. 41. OPA Mission/Objectives<br />Ensure a common look, feel and message for countywide information<br />Ensure effective and efficient communications<br />Bridge communications divides between diverse customers<br />To maintain a flexible, cross-trained staff <br />Technical knowledge consistent with industry standards<br />
  42. 42. NewsWire: Key Issues<br />Communicators as Reporters<br />Video/Audio<br />Blogs<br />Podcasts<br />Need Staffing Plans<br />Developing Operations Manual<br />Countywide Participation<br />DIT <br />How Does NewsWire Work During Emergencies?<br />
  43. 43. More Change<br />
  44. 44. Fairfax County NEwswire<br />Communicating to the Future<br />

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