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The Art of the
    Business Model
               Andrew Taylor
Director, Bolz Center for Arts Administration
       Wisconsin School of Business
             www.bolzcenter.org
            ataylor@bus.wisc.edu

         2011 Arts Enterprise Summit
About Me...
About Us...
The Art of the
    Business Model
               Andrew Taylor
Director, Bolz Center for Arts Administration
       Wisconsin School of Business
             www.bolzcenter.org
            ataylor@bus.wisc.edu

         2011 Arts Enterprise Summit
A Hammer or a Sponge?




IMAGE: Flickr photos by Kaworu Koneru (hammer), leshoward (sponge), eriwst (frame)
?
What the heck is a
 Business Model
?
What the heck is a
 Business Model
?
What the heck is a
 Business Model
?
What the heck is a
 Business Model
1
  There is only one
   business model:
reliable revenue that
 exceeds expenses.
Clara Mi"er, Nonprofit Finance Fund
2
 A business model describes
   the rationale of how an
organization creates, delivers,
     and captures value.
    Alexander Osterwalder & Y Pigneur
                             ves
         Business Model Generation
3
      A business model is
an intentional arrangement of
artisans, audiences, and tools.
So, let’s talk about tools....
Limited                 Membership       Sponge
Liability     Fiscal
           Sponsorship      Dues
Company                                 Leasing
                       Tickets
 Credit & Debt                 Cash
                Box Office               Sole
Ownership                          Proprietorship
              A Van    Tax Status
                                           Twitter
       So, let’s talk about tools....
Hammer
                   Hardware       Studio Space
       YouTube     & Software
“People don’t want to buy a quarter-inch drill.
         They want a quarter-inch hole.”
                                    Theodore Levitt
IMAGE: Flickr user Cayusa
Tools vs. Problems
IMAGE: Flickr user Whatknot
“If you only have a hammer,
                    every problem looks like a nail.”
                                      Abraham Maslow (paraphrased)
IMAGE: Flickr user bitzcelt
So, let’s talk about problems....

   Are you
 kidding me?
“The man who knows how
   will always have a job.
The man who also knows why
  will always be his boss.”
        Ralph Waldo Emerson 
4 Problems (of many)
• Capital
• Exchange
• Channels
• Net Revenue
1 Capital.
              PROBLEM:
  How do I gather the space, equipment,
and wealth I need to do what I want to do?
Buy




Build           1
             Borrow


                  Capital.
                  PROBLEM:
                          Receive (gift)


                                        Rent




      How do I gather the space, equipment,
    and wealth I need to do what I want to do?
Sneakers and Studios
Loveland: Detroit by the Inch
      www.makeloveland.com
Loveland: Detroit by the Inch
      www.makeloveland.com
Social Impact Bonds

 Cooperatives
                      Fiscal Sponsorship

Low-Profit Limited Liability Company (L3C)

      B Corporation


Micro Finance           Series LLC
2 Exchange.
              PROBLEM:
Who pays, for what, for whom, and how?
         ...and for how much?
Like Netflix, but for theater
       www.acttheatre.org
ACT Pass
Sloup in St. Louis
  sloup2122.blogspot.com
3Channels.
                PROBLEM:
         How do I connect what I do
      or what I’ve made to someone else?
or...What are the paths to successful exchange?
Etsy.com
Regretsy.com
(where DIY meets WTF)
Direct from the Farmer
Roadside Culture
 www.wormfarminstitute.org
4 Net Revenue.
     PROBLEM:
How do I consistently earn
   more than I spend?
Earn
More   4 Net Revenue.
            PROBLEM:
       How do I consistently earn
          more than I spend?
                                    Spend
                                     Less
Spend Less.
          (or...spend better)


The rise of the relentless spendthrift.
Delicious Monster
  www.delicious-monster.com
Square
www.squareup.com
4 Problems (of many)
• Capital
• Exchange
• Channels
• Net Revenue
Start with the problem,
                      not with the tool.




IMAGE: Flickr photos by Kaworu Koneru (hammer) and leshoward (sponge)
“Talent hits a target
no one else can hit;
Genius hits a target
no one else can see.”
    Arthur Schopenhauer 
“Master your instrument,
   master the music,
 and then forget all that
      and just play.”

        Charlie Parker
Thank You.
   Andrew Taylor
 ataylor@bus.wisc.edu
 www.bolzcenter.org
www.artfulmanager.com

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The Art of the Business Model

  • 1. The Art of the Business Model Andrew Taylor Director, Bolz Center for Arts Administration Wisconsin School of Business www.bolzcenter.org ataylor@bus.wisc.edu 2011 Arts Enterprise Summit
  • 4. The Art of the Business Model Andrew Taylor Director, Bolz Center for Arts Administration Wisconsin School of Business www.bolzcenter.org ataylor@bus.wisc.edu 2011 Arts Enterprise Summit
  • 5. A Hammer or a Sponge? IMAGE: Flickr photos by Kaworu Koneru (hammer), leshoward (sponge), eriwst (frame)
  • 6. ? What the heck is a Business Model
  • 7. ? What the heck is a Business Model
  • 8. ? What the heck is a Business Model
  • 9. ? What the heck is a Business Model
  • 10. 1 There is only one business model: reliable revenue that exceeds expenses. Clara Mi"er, Nonprofit Finance Fund
  • 11. 2 A business model describes the rationale of how an organization creates, delivers, and captures value. Alexander Osterwalder & Y Pigneur ves Business Model Generation
  • 12. 3 A business model is an intentional arrangement of artisans, audiences, and tools.
  • 13. So, let’s talk about tools....
  • 14. Limited Membership Sponge Liability Fiscal Sponsorship Dues Company Leasing Tickets Credit & Debt Cash Box Office Sole Ownership Proprietorship A Van Tax Status Twitter So, let’s talk about tools.... Hammer Hardware Studio Space YouTube & Software
  • 15. “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” Theodore Levitt IMAGE: Flickr user Cayusa
  • 16. Tools vs. Problems IMAGE: Flickr user Whatknot
  • 17. “If you only have a hammer, every problem looks like a nail.” Abraham Maslow (paraphrased) IMAGE: Flickr user bitzcelt
  • 18. So, let’s talk about problems.... Are you kidding me?
  • 19. “The man who knows how will always have a job. The man who also knows why will always be his boss.” Ralph Waldo Emerson 
  • 20. 4 Problems (of many) • Capital • Exchange • Channels • Net Revenue
  • 21. 1 Capital. PROBLEM: How do I gather the space, equipment, and wealth I need to do what I want to do?
  • 22. Buy Build 1 Borrow Capital. PROBLEM: Receive (gift) Rent How do I gather the space, equipment, and wealth I need to do what I want to do?
  • 24. Loveland: Detroit by the Inch www.makeloveland.com
  • 25. Loveland: Detroit by the Inch www.makeloveland.com
  • 26. Social Impact Bonds Cooperatives Fiscal Sponsorship Low-Profit Limited Liability Company (L3C) B Corporation Micro Finance Series LLC
  • 27. 2 Exchange. PROBLEM: Who pays, for what, for whom, and how? ...and for how much?
  • 28. Like Netflix, but for theater www.acttheatre.org
  • 30. Sloup in St. Louis sloup2122.blogspot.com
  • 31. 3Channels. PROBLEM: How do I connect what I do or what I’ve made to someone else? or...What are the paths to successful exchange?
  • 34. Direct from the Farmer
  • 36. 4 Net Revenue. PROBLEM: How do I consistently earn more than I spend?
  • 37. Earn More 4 Net Revenue. PROBLEM: How do I consistently earn more than I spend? Spend Less
  • 38. Spend Less. (or...spend better) The rise of the relentless spendthrift.
  • 39. Delicious Monster www.delicious-monster.com
  • 41. 4 Problems (of many) • Capital • Exchange • Channels • Net Revenue
  • 42. Start with the problem, not with the tool. IMAGE: Flickr photos by Kaworu Koneru (hammer) and leshoward (sponge)
  • 43. “Talent hits a target no one else can hit; Genius hits a target no one else can see.” Arthur Schopenhauer 
  • 44. “Master your instrument, master the music, and then forget all that and just play.” Charlie Parker
  • 45. Thank You. Andrew Taylor ataylor@bus.wisc.edu www.bolzcenter.org www.artfulmanager.com