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Moment

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Moment

  1. 1. IN THE MOMENT UX RESEARCH ABOUT LIFE NOT JUST INTERFACES
  2. 2. • “Impact of digital technology on society” at UCSD • Co-founded B|P in 2001 • 8 people. UX research and Design • 1,972 Participants. 188 UX Research Studies. photo by andy price visualpause.com
  3. 3. Everyone wants a hit • Is my interface a hit? • Great interaction design and research don’t guarantee success. • Task completion rates = 99% lame
  4. 4. “cool” -Peter Merholz | Adaptive Path Brian Oberkirch
  5. 5. “usability is a path to failure” -Todd Wilkens | Adaptive Path
  6. 6. So what do we do?

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