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Thursday, July 1, 2010
Thursday, July 1, 2010
flickr/thetruthabout

Thursday, July 1, 2010
REMOTE RESEARCH

                                             In person (95%)
                     Definition:              Remote (5%)

                     Research where the
                     participant is not
                     sharing physical
                     space with the
                     researcher.
                                          % of qualitative research
                                          done remotely*



                                          *Source: BP’s best guess

Thursday, July 1, 2010
#UXREMOTE


Thursday, July 1, 2010
Thursday, July 1, 2010
WHEN DOES REMOTE WIN?




Thursday, July 1, 2010
Marv.
         Creative director UX designer product manager
         developer IA.




Thursday, July 1, 2010
Marv’s Boss.
         He’s always on a plane and loves birds.




Thursday, July 1, 2010
Hey Marv, I want to save
                some money on research.




Thursday, July 1, 2010
NATIVE ENVIRONMENT
                     CHEAP ETHNOGRAPHY, NOT CHEAP LAB.




Thursday, July 1, 2010
TIME-AWARE
                         RESEARCH IS THE BEST
Thursday, July 1, 2010
Thursday, July 1, 2010
I’LL TRADE YOU TIME
              FOR PHYSICAL PRESENCE




Thursday, July 1, 2010
INVOLVED OBSERVERS
            Easier to collaborate in real time.




Thursday, July 1, 2010
Geography




                         TEXT


Thursday, July 1, 2010
WHEN DOES REMOTE LOSE?




Thursday, July 1, 2010
Hey Marv, I want feedback
                on our MMO video game
                from 13yo English speaking
                kids in France & Latin
                America with webcams.




Thursday, July 1, 2010
I guess, Boss.
                 Might be hard
                 to do with
                 remote testing.




Thursday, July 1, 2010
BANDWIDTH
            Yes, it’s an issue.




Thursday, July 1, 2010
TRANSLATION
            It’s expensive and di cult to do live.




Thursday, July 1, 2010
MINORS
            Consent is a bear.
            Especially if they’re under 13.




Thursday, July 1, 2010
FACES
            Most users don’t have webcams.
            Webcams are a little invasive.




Thursday, July 1, 2010
SUPER DUPER SECURITY




Thursday, July 1, 2010
AN EPIC FAIL.




Thursday, July 1, 2010
Thursday, July 1, 2010
How To Find Actual
                          English Speakers:

                         What Happens When
                          You Let Go Of A
                              Balloon?

Thursday, July 1, 2010
WHAT WENT WRONG
                   Coins were way more valuable
                   than we expected
                   People mis-assessed their English
                   levels
                   Bandwidth was really a problem
                   Nobody plays Habbo when their
                   parents are home to consent


Thursday, July 1, 2010
DESIGNING
                         REMOTE STUDIES




Thursday, July 1, 2010
Yo Marv, get me some
                insight on WHY people are
                bailing out of checkout.




Thursday, July 1, 2010
Sure, Boss.
                 Let’s intercept
                 & observe 10
                 users live with
                 screen-sharing,
                 and do 10 self-
                 moderated with
                 usertesting.com



Thursday, July 1, 2010
TIME-AWARE TASKS
                         Told to find purple pumps.   Has to wear this for sister’s wedding this
                                                                    weekend.
                               Doesn’t care.
                                                            Whole different interview.




Thursday, July 1, 2010
REAL TIME OBSERVERS




Thursday, July 1, 2010
Thursday, July 1, 2010
TEXT


Thursday, July 1, 2010
PROTOTYPES, WIREFRAMES,
                     SKETCHES?




Thursday, July 1, 2010
HECK YES.




Thursday, July 1, 2010
Thursday, July 1, 2010
10 YEARS
                 244 STUDIES
                 2,915 PARTICIPANTS (MODERATED)
                 95 ORGANIZATIONS
                 19,610 HOURS




Thursday, July 1, 2010
60% PROTOTYPE RESEARCH




Thursday, July 1, 2010
Thursday, July 1, 2010
A DINOSAUR FAMILY
        EXPLAINS INFORMATION
        ARCHITECTURE




Thursday, July 1, 2010
Marv-o: are their any UX
                web apps we can use for
                online research?




Thursday, July 1, 2010
Sure, boss.
                 There is an
                 AVALANCHE
                 of UX TOOLS.




Thursday, July 1, 2010
“At least a little
                 behavioral”
                 Surveys.
                 Web Analytics.




Thursday, July 1, 2010
FIVE CATEGORIES

                 •       Moderated (screen-sharing + audio)
                 •       Self-moderated (usertesting.com)
                 •       Automated (loop11, usabilla)
                 •       Fancy Analytics on Steroids
                         (crazyegg)
                 •       Diary (revelation)




Thursday, July 1, 2010
Moderated



     Self-Moderated

                         For A Long Time



     Automated Live

                         Conceptual



     Automated Static



     Web Analytics


Thursday, July 1, 2010
Talk To People



     People Talk To A Machine

                         For A Long Time



     Task Bar On A Live Site

                         Tasks On Concepts



     Task Bar On Images



     Fancy-Ass Analytics


Thursday, July 1, 2010
Insight



     Ammunition

                         For Ad Agencies



     More Ammunition

                         I.A. & Navigation



     Still More Ammunition



     Just Better Analytics


Thursday, July 1, 2010
Moderated



     Self-Moderated

                         For A Long Time



     Automated Live

                         Conceptual



     Automated Static                          Deep
                                           Behavioral UX
     Web Analytics                            Insight
Thursday, July 1, 2010
Moderated
                                           Opinions

     Self-Moderated

                         For A Long Time



     Automated Live

                         Conceptual



     Automated Static



     Web Analytics


Thursday, July 1, 2010
Moderated                             Ad Agencies
                                             Love It
     Self-Moderated

                         For A Long Time



     Automated Live

                         Conceptual



     Automated Static



     Web Analytics


Thursday, July 1, 2010
Moderated                              “Online
                                           Qualitative
     Self-Moderated
                                           Research”

                         For A Long Time



     Automated Live

                         Conceptual



     Automated Static



     Web Analytics


Thursday, July 1, 2010
Moderated                             Jared Spool
                                             Hates It
     Self-Moderated

                         For A Long Time



     Automated Live

                         Conceptual



     Automated Static



     Web Analytics


Thursday, July 1, 2010
Thursday, July 1, 2010
THAT WAS 293 WORDS




Thursday, July 1, 2010
USABILLA

                         Clicks & Questions
                         Heatmaps
                         You do your own recruiting
                         $49 - $199




Thursday, July 1, 2010
Thursday, July 1, 2010
Thursday, July 1, 2010
LOOP11 (UN-MODERATED)




                               TEXT


Thursday, July 1, 2010
TEXT


Thursday, July 1, 2010
* $49/mo
                         * Integrated VOIP
                         * iPad Viewing


Thursday, July 1, 2010
Thursday, July 1, 2010
TEXT


Thursday, July 1, 2010
TEXT


Thursday, July 1, 2010
Thursday, July 1, 2010
Thursday, July 1, 2010
Thursday, July 1, 2010
Thursday, July 1, 2010
Thursday, July 1, 2010
Thursday, July 1, 2010
Moderated



     Self-Moderated




     Automated Live

                         Conceptual



     Automated Static



     Web Analytics


Thursday, July 1, 2010
WHAT WE USE.

                                     A LOT.

                         • Ethnio
                         • GoToMeeting + iShowYouHD
                         • Usabilla + Usertesting.com


Thursday, July 1, 2010
RECRUITING
                         FOR REMOTE



Thursday, July 1, 2010
So Marv, how do we find
                people for these studies?




Thursday, July 1, 2010
Stop
                 harassing me
                 and get o
                 that weird
                 plane.




Thursday, July 1, 2010
RECRUITING OPTIONS
                                                                Realness
                          Grab someone in the hallway
                          Grab someone who isn’t directly
                          involved in your project
                          IM your friends for a quick look
                          Panels and recruiting agencies
                          Real customers from marketing lists
                          Site intercepts



Thursday, July 1, 2010
GOLD STANDARD
                          Live recruiting
                          Get as close as you
                          can




Thursday, July 1, 2010
RECRUITING OPTIONS

                          Ethnio
                          Links or house ads to online
                          forms
                          Recruiting agencies
                          Customer email lists
                          Panels
                          Craigslist/online ads
Thursday, July 1, 2010
USE ETHNIO WHEN
                          Website access
                          Some budget
                          Quotas are relatively
                          simple




Thursday, July 1, 2010
USE FORMS WHEN

                         You can place a link but not code
                         Low budget
                         Quotas are relatively complex
                         Options:
                           Google Docs
                           Wufoo



Thursday, July 1, 2010
USE AGENCIES WHEN

                          No website access
                          People whine about first-time
                          visitors
                          Higher budget
                          Online recruiting failed



Thursday, July 1, 2010
CUSTOMER LISTS


                          Sub-segments
                          Ownership
                          requirements
                          No website access



Thursday, July 1, 2010
PANELS
Thursday, July 1, 2010
SORT OF
Thursday, July 1, 2010
Thursday, July 1, 2010
CRAIGSLIST

                    When other methods don’t work
                    No dough
                    Takes a while
                    Embarrassing to admit to your
                    friends


Thursday, July 1, 2010
LIVE RECRUITING MATH


                         Target: 6 recruits/hour
                         Allow for: 1% response (low
                         average
                         You Need: 10,000 uniques/day



Thursday, July 1, 2010
TEXT


Thursday, July 1, 2010
TEXT


Thursday, July 1, 2010
TEXT


Thursday, July 1, 2010
Paying Incentives



                         Collect minimal
                         personal info
                         Deliver quickly
                         Appropriate for
                         location



Thursday, July 1, 2010
HOW TO BE
                         graceful
                          When All Your
                         TECHNOLOGY
                         BREAKS
Thursday, July 1, 2010
WHAT THEY WORRY ABOUT




Thursday, July 1, 2010
WHO ARE YOU AND CAN I
                 TRUST YOU?




Thursday, July 1, 2010
IF YOU CAN SEE MY
                         SCREEN,
                  CAN YOU SEE MY FACE?



Thursday, July 1, 2010
WILL YOU BE ABLE TO
                                TAKE
                           CONTROL OF MY
                             COMPUTER?


Thursday, July 1, 2010
WILL YOU HELP ME GET
                              THE PLUG-IN
                         OFF MY COMPUTER AT
                               THE END?



Thursday, July 1, 2010
WILL THIS WORK IF I HAVE A
     FIREWALL/PROXY/STRICT IT
           DEPARTMENT?



Thursday, July 1, 2010
IS THIS GOING TO END
                                 UP ON
                               YOUTUBE?



Thursday, July 1, 2010
OXYMORON?
                         REMOTE EMPATHY




Thursday, July 1, 2010
EMPATHY TIP



                   Get someone on the phone
                   Give them an impossible puzzle




Thursday, July 1, 2010
HYBRID STUDIES

                   Numbers actually do lie
                   sometimes
                   And they don’t tell you the why
                   3-5 remote interviews is all you
                   need


Thursday, July 1, 2010
MOBILE REMOTE
                          RESEARCH?




Thursday, July 1, 2010
?

Thursday, July 1, 2010
ADVANCED TECHNIQUES
                         One to many moderation




                         Multi-threading
Thursday, July 1, 2010
PORTABLE RESEARCH




Thursday, July 1, 2010
Thursday, July 1, 2010
BURN THE SCRIPT
                         FIND OUT WHAT MATTERS.




Thursday, July 1, 2010
ADVANCED TECHNIQUES
                         High Emotions




Thursday, July 1, 2010
TEXT


Thursday, July 1, 2010
TEXT


Thursday, July 1, 2010
THE FUTURE




Thursday, July 1, 2010
remoteusability.com




Thursday, July 1, 2010
@boltron



Thursday, July 1, 2010

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