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A small group of students who make up Northwood University\'s American Advertising Federation (AAF) put together this case book for AIM during the annual AAF case competition among colleges and universities across the country. I worked as part of the group in putting together the campaign. The presentation team finished with the best score among all the schools in Northwood\'s flight. We only fell short of advancing to nationals because the score of this case book wasn\'t good. It probably wasn\'t our best work, but we are all still learning. Myself and the rest of Northwood AAF are already at work on our new case for this upcoming spring 2009.