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Personal Branding for New Librarians: Standing out and Stepping up


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Presentation for the ACRL 2011 Virtual Conference on March 31, 2011.

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Personal Branding for New Librarians: Standing out and Stepping up

  1. 1. Personal Branding for New Librarians:   Standing out and Stepping up Association of College & Research Libraries National Conference 2011 Kiyomi Deards Erin Dorney Bohyun Kim
  2. 2. Our Session: Who & What 1.What is personal branding? 2.Benefits, concerns & questions o Bohyun Kim 1.Different platform, different purpose o Kiyomi Deards 1.Putting it into practice o Erin Dorney  
  3. 3. What is Personal Branding??
  4. 4. Which of these apply to you? -Select ALL that apply- a)I am NOT sure if personal branding is for me. b)I am concerned about certain aspects of personal branding. c)I am interested in building my personal brand. d)I am unsure how to develop my personal brand. e)I am uncertain how to manage my personal brand effectively.
  5. 5. Personal Branding : benefits, concerns, and questions
  6. 6. Detective by Thinking Doll at Flickr : Why Should I Care?
  7. 7. Benefits
  8. 8. Concerns...
  9. 9. Questions
  10. 10.   Do you have ? -Select ALL that apply- a)Facebook page b)Linkedin Account c)Twitter Account d)Personal Website e)Personal Blog
  11. 11.   Social Media v. Personal Websites
  12. 12. Different platform, different purpose
  13. 13. Brand Management Tools #ACRL2011  ACRL 2011 Group ACRL Discussion Group
  14. 14. Professional Organization Websites  
  15. 15. Personal Websites  
  16. 16. Do what works for you!   Your Style:                                                                                               Or A Little Bit of Both? Introverts are refreshed and energized by solitude.     Extroverts are energized and stimulated by socializing.     
  17. 17. Putting it into practice
  18. 18.   a)YES b)No c)Maybe d)Show me how! Convinced to Monitor Your Brand?
  19. 19. Don't be an island: Leverage social networks
  20. 20. Be genuine and professional
  21. 21. Listen & monitor the conversation
  22. 22. Focus on your passions... ...not your job
  23. 23. Find your comfort zone
  24. 24. Audience Discussion
  25. 25. Thank you for joining us! Kiyomi D. Deards, University of Nebraska-Lincoln / (Blog) /@kiyomid (Twitter)   Erin Dorney, Millersville University /  (Blog) / @libscenester (Twitter)    Bohyun Kim, Florida International University /  (Blog) / @bohyunkim (Twitter)   Alison Miller, ipl2 Reference Services, Drexel University / @millerlibrarian (Twitter)   Image Attributions: • CC BY 2.0 by Rochelle, et. al.             • CC BY 2.0 by  epredator • CC BY-NC-SA 2.0 by Leo Reynolds        • CC BY 2.0 by Jorge-11  • CC by 2.0 by misslishess                     • CC BY-NC-SA 2.0 by LiminalMike • CC BY 2.0 by 10ch                              • CC BY-NC 2.0 by Pete Reed • CC BY 2.0 by hanspoldoja                   • CC BY-NC-SA 2.0 by Cle0patra • CC BY 2.0 by Claudio Gennari             • CC BY 2.0 by blueyedrican • CC By 2.0 by koalazymonkey              • Courtesy of ACRL's Residency Interest Group  • CC BY-SA 2.0 by olarte.ollie               • CC BY-NC 2.0 by The Thinking Doll • CC BY 2.0 by Marco Bellucci                • CC BY-NC-SA 2.0 by The Rogue  • CC BY-NC 2.0 by Genna G    • CC BY-NC-SA 2.0 by ntr23
  26. 26. The CMO’s Guide To: The Social Media Landscape 7 Examples of Kickass Personal Branding Handout on Personal Branding by ACRL New Members Discussion Group at ALA 2011 Midwinter The WHY of Your Brand by Steven Bell 265/the_why_of_your_brand.html.csp   For an extended bibliography, download our session handout from the ACRL Virtual Conference website or email us for a PDF version.  Suggested Readings: