Social media in the apparel industry

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A presentation given at the international apparel federation conference in Hong-Kong in October 2010.

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  • http://www.flickr.com/photos/deanmeyers/3598158867/sizes/l/
  • http://lautjenny.blogsome.com/2006/04/
  • http://www.evoluted.de/page/social-media
  • http://www.flickr.com/photos/marcwildpassion/3997516651/sizes/o/in/photostream/
  • http://www.myequitypro.com/2009/01/08/new-mortgage-rules-2009/
  • http://viralogy.com/blog/social-commerce/the-evolution-of-social-shopping/
  • http://viralogy.com/blog/social-commerce/the-evolution-of-social-shopping/
  • http://viralogy.com/blog/social-commerce/the-evolution-of-social-shopping/
  • http://viralogy.com/blog/social-commerce/the-evolution-of-social-shopping/
  • http://viralogy.com/blog/social-commerce/the-evolution-of-social-shopping/
  • http://viralogy.com/blog/social-commerce/the-evolution-of-social-shopping/
  • http://facebookmarketing.de/wp-content/uploads/2010/07/smbc.pdf
    © Roland Fliege
  • http://cocodibu.typepad.com/zehnminutenblog/2010/05/berufsbild-der-social-media-manager.html
  • Taken from a blog of Jeremiah Owyang: http://www.web-strategist.com/blog/2010/03/19/list-of-social-media-management-systems-smms/
  • http://www.goenglish.com/BeatADeadHorse.asp
  • Social media in the apparel industry

    1. 1. SOCIAL MEDIA FOR THE FASHION INDUSTRY PRESENTED BY BOGO VATOVEC
    2. 2. SOCIAL MEDIA IS A BUZZWORD
    3. 3. WE MUST GO ON FACEBOOK WE MUST BE PRESENT IN SOCIAL MEDIA TO SURVIVE EVERY CEO MUST BLOG!!! YOU DON´T TWEET????
    4. 4. WE ALL KNOW THESE
    5. 5. A GOOGLE SEARCH RETURNS 288 MILLION RESULTS
    6. 6. A SEARCH FOR CONFERENCE RETURNS 19 MILLION RESULTS
    7. 7. A SEARCH FOR CONSULTANT RETURNS 100 000 RESULTS
    8. 8. ONE PICTURE TELLS MORE THAN 1000 WORDS
    9. 9. MORE PICTURES TELL MORE THAN JUST ONE
    10. 10. LINKS ARE EVEN BETTER
    11. 11. CHEMISTRY
    12. 12. BOTANICS
    13. 13. AS CONFUSED AS ME? © WorldClassID
    14. 14. TOO MUCH TRUTH HERE
    15. 15. SOCIAL MEDIA SUPPORTS COMMUNICATION BETWEEN HUMANS NARROWLY SAID – USING DIGITAL MEDIA BOGO`S SIMPLE DEFINITION
    16. 16. SOCIAL MEDIA IS A YES BUTS WITH
    17. 17. SOCIAL MEDIA IS A YES
    18. 18. SOCIAL MEDIA IS NOT JUST FACEBOOK
    19. 19. SOCIAL MEDIA IS A BRAND COMMUNICATION CHANNEL Customers Employees Company Partners
    20. 20. Customers Employees Company FOCUS ON CUSTOMERS Partners
    21. 21. SOCIAL MEDIA GIVES POWER TO THE PEOPLE
    22. 22. SOCIAL MEDIA IS A TOOL OF THE INFORMED CUSTOMERS
    23. 23. SOCIAL MEDIA BRINGS CUSTOMERS TOGETHER
    24. 24. Partners Customers Employees Company FOCUS ON EMPLOYEES AND PARTNERS
    25. 25. IMPROVE PRODUCTIVITY AND COLLABORATION
    26. 26. PartnersCustomers Employees Company BRING THEM TOGETHER
    27. 27. PROVIDE TRANSPARENCY
    28. 28. ENGAGE AND INVOLVE
    29. 29. SET BEHAVIORAL GUIDELINES
    30. 30. SOCIAL MEDIA IS AS INVENTED FOR THE FASHION INDUSTRY SHOPPING IS A SOCIAL EXPERIENCE FASHION IS A PERSONAL STATEMENT FASHION IS ABOUT FOLLOWING OTHERS
    31. 31. SOCIAL MEDIA WORKS REGARDLESS OF BRAND POSITIONING
    32. 32. HOW IS SOCIAL MEDIA USED? PATTERNS MODELS
    33. 33. BUILD BRAND AND CREATE TRAFFIC
    34. 34. PROMOTE AND GET A DISCOUNT
    35. 35. TELL US YOU LIKE SOMETHING
    36. 36. GENERATE FANS AND GET AWARDED
    37. 37. PARTICIPATE AND GET AWARDED
    38. 38. PARTICIPATE AND GET AWARDED
    39. 39. CREATE DESIRES
    40. 40. COOPERATE WITH COMMUNITIES
    41. 41. SHOP TOGETHER
    42. 42. SOCIAL MEDIA MARKETING CONCEPTS ARE NOTHING NEW EXCLUSIVE CLUBS BONUS AND AWARD PROGRAMS DISCOUNTS
    43. 43. IS THE FASHION INDUSTRY ALREADY USING ALL POSSIBILITIES OF SOCIAL MEDIA?
    44. 44. WE ARE ALL STILL LEARNING
    45. 45. ENGAGE IN A TWO-WAY CONVERSATION PROVIDE FOR MORE USER-GENERATED CONTENT MANAGE INTENSITY EVEN THE BEST CAN DO BETTER
    46. 46. SOCIAL MEDIA DOES NOT COME FOR FREE COMMERCIAL BENEFITS SOCIAL BENEFITS LEGAL BENEFITS BUSINESS CASE
    47. 47. THE NUMBERS ARE IMPRESSIVE
    48. 48. BY 2015 MARKETING SPENDING ON SOCIAL MEDIA WILL EQUAL OTHER CHANNELS Social Media Traditional Online Offline Bloom Group Report 2010
    49. 49. WITH 1BILLION TOTAL SALES, 33 MILLIONS WILL GO TO SOCIAL MEDIA Social Media Traditional Online Offline 1 Billion Gros sales 10% total Marketing = 33 Million on Social media
    50. 50. PEPSI SPENT 20 MILLION ON A PROFIT-FOR-SOCIAL CAUSE
    51. 51. RETURN ON INVESTMENT IS HARD TO CALCULATE
    52. 52. A STRONGEST BENEFIT COMES FROM CUSTOMER DATA TARGETED OFFERINGS SOCIAL SHOPPING FASTER FEEDBACK
    53. 53. SOCIAL MEDIA IS YES BUT
    54. 54. A FAN IS NOT A BUYER … …
    55. 55. SUCCESS?
    56. 56. AND REALITY
    57. 57. WHAT ARE FANS TALKING ABOUT
    58. 58. WE HAVE OUR LIMITS
    59. 59. WE HAVE FEARS
    60. 60. NO CONTENT NO CONTROL PRIVACY UNCERTAINTY
    61. 61. PRIVACY 500 MILLION USERS
    62. 62. THE ROADMAP TO SOCIAL MEDIA SUCCESS
    63. 63. HAVE GUIDELINES NOT RULES
    64. 64. WHAT IS THE FOCUS? Customers Employees Company Customers Employees Company Customers Employees Company
    65. 65. KNOW WHAT YOU WANT – A SOCIAL MEDIA BALANCED SCORECARD
    66. 66. MANAGE
    67. 67. A NEW POSITION – SOCIAL MEDIA MANAGER
    68. 68. MEASURE
    69. 69. DON`T BEAT THE DEAD HORSE
    70. 70. SOME GOOD READINGS
    71. 71. THANK YOU BOGO VATOVEC BOVACON WWW.BOVACON.COM

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