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Knowing how to persuade people is a useful business and marketing skills. We need to "sell" our ideas. We need to sell our products.
Using the names of important people or experts, "big names", can be very convincing.
Presenting people with short facts, numbers, and information summaries is effecting when persuading people. G
Getting people emotionally involved can be the key to success. This is called pathos.
Telling people why you are believable and trustworth is important. This is called Ethos.
Don't forget to convince your audience that your ideas are important and that they should act on your ideas and do now.
Remember, sourcing is important. Your research need to be reliable and your sources need to seem convincing.