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Persuasive Strategies
Copyright 2006 IRA/NCTE. All rights reserved.
ReadWriteThink.org materials may be reproduced for edu...
Claim
Example: I am going to
try to convince you that
chocolate is a healthy
snack.
State your argument.
Big Names
Example: Former U.S.
president Bill Clinton
thinks that junk food
should be taken out of
vending machines.
Impor...
Logos
Example: A
Snickers bar has
280 calories and 30
grams of sugar.
That’s not very
healthy.
Facts, numbers, and informa...
Pathos
Example: Your
donation might just
get this puppy off
the street and into
a good home.
Getting people to feel happy,...
Ethos
Example: Believe
me! I’ve been there
before. I’m just
like you.
If people believe and trust in you,
you’re more like...
Kairos
Example: This is a
one-time offer. You
can’t get this price
after today.
Try to convince your audience that
this is...
Research
Example: A recent
study found that
students who watch
TV during the week
don’t do as well in
school.
Using reliab...
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Persuasive Strategies

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Knowing how to persuade people is a useful business and marketing skills. We need to "sell" our ideas. We need to sell our products.

Using the names of important people or experts, "big names", can be very convincing.

Presenting people with short facts, numbers, and information summaries is effecting when persuading people. G

Getting people emotionally involved can be the key to success. This is called pathos.

Telling people why you are believable and trustworth is important. This is called Ethos.

Don't forget to convince your audience that your ideas are important and that they should act on your ideas and do now.

Remember, sourcing is important. Your research need to be reliable and your sources need to seem convincing.

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Persuasive Strategies

  1. 1. Persuasive Strategies Copyright 2006 IRA/NCTE. All rights reserved. ReadWriteThink.org materials may be reproduced for educational purposes. Images ©2006 Microsoft Corporation. All rights reserved.
  2. 2. Claim Example: I am going to try to convince you that chocolate is a healthy snack. State your argument.
  3. 3. Big Names Example: Former U.S. president Bill Clinton thinks that junk food should be taken out of vending machines. Important people or experts can make your argument seem more convincing.
  4. 4. Logos Example: A Snickers bar has 280 calories and 30 grams of sugar. That’s not very healthy. Facts, numbers, and information can be very convincing.
  5. 5. Pathos Example: Your donation might just get this puppy off the street and into a good home. Getting people to feel happy, sad, or angry can help your argument.
  6. 6. Ethos Example: Believe me! I’ve been there before. I’m just like you. If people believe and trust in you, you’re more likely to persuade them.
  7. 7. Kairos Example: This is a one-time offer. You can’t get this price after today. Try to convince your audience that this issue is so important they must act now.
  8. 8. Research Example: A recent study found that students who watch TV during the week don’t do as well in school. Using reliable research can help your argument seem convincing.

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