Logo Design Tips "N Tricks

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Graphic designers learn to pay attention to details -- they matter -- especially when we create symbols for companies. Let's review how to make effective logos that we can register as trademarks.

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Logo Design Tips "N Tricks

  1. 1. Graphic Design: Logos Tips N Tricks For Effective Logos
  2. 2. Doesn’t Have to Describe • Apple logo isn’t a computer • Nike isn’t a shoe or athlete • Mercedes logo isn’t a car • BMSW logo isn’t either
  3. 3. Doesn’t Need Symbol • • • • Initials Company Name Brand Product
  4. 4. Don’t be Trendy • Fads come and go • Logos need staying power • Don’t follow pack • Stand out
  5. 5. Use Vector Graphics • Mathematical lines & shapes, crisp look • Resizable – business card to billboard • Adobe Illustrator, Corel Draw • Easily to edit, revise • Adaptable to many uses & formats
  6. 6. Work in Black First • There are many color options • Leave these choices until design is done • Good logos work in black & white • Beginning in color distracts from design process
  7. 7. Visual Double Entendre A visual puzzle is effective
  8. 8. Color is Important • Begin with black and white • Carefully add color • Use company’s colors • Consider emotional impact
  9. 9. Avoid Clichés Be unique, not part of crowd
  10. 10. Make it Ownable • You can’t copyright common ideas everyone uses • Logos must stand out • Make sure no one Registered, Copyright else owns your idea Patent, and Trade Mark • Must be legally copyrightable
  11. 11. Custom Font is Kewl • Doing your own lettering works • Create a unique font • Lettering style can be part of your mark • Readability matters
  12. 12. KISS Principal • • • • Simple Elegant Less-is-more By-pass conscious mind • Creates image • Powerful marketing tool
  13. 13. Consider Negative Space • Space around and between the subject(s) of an image • See the Fed Ex arrow? • Can your read the logo on the right here?
  14. 14. Proportion & Symmetry Consistent curves, balance Draw eye through the design
  15. 15. Imply Action • Implying motion can give a logo life • Not appropriate for all (i.e. Apple) • Mascots should imply life/action • Logos can imply growth

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