Graphic Design: Rule of Three

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There's something magic about the number three. Thinking in thirds has guided artists, sculptures, publishers, webmasters, photographers, and videographers for as long as there have been designers. Let's examine why this works and how to use the "rule of three".

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Graphic Design: Rule of Three

  1. 1. Design & Balance The Rule of Three There is something magical about the number 3
  2. 2. Three is Special • • • • That’s a good-lookin’ number! Simplicity Beauty Symmetry Design Yup, s ure is.
  3. 3. Vertical Symmetry • Headline in upper third • Logo in the middle third • Supporting text in the lower third • Most important information in lower third • Anchors page • Classic handbill design
  4. 4. Asymmetrical Layout • Most elements in upper third • Main focus leftmost third • Intersection of the topmost and leftmost dividing lines • Like reading, eye moves from left-to-right
  5. 5. Threes are Everywhere • Photography • Three leads to the rule of thirds • Visually pleasing Used in photos, television, movies, print, web, all kinds graphical designs
  6. 6. Surrounded by Friends • Thirds groups familiar • Leads eye through design • Creates story Eat Chicken
  7. 7. Make Us Feel Alone • Thoughtful, reflective • Sparse & simple • But not empty • Empty space works • Creates mood
  8. 8. Sense of Motion • Where’s action heading? • Implies movement • Left-toright, powerful • Implies story out of picture
  9. 9. Threes in Architecture • Classic designs
  10. 10. Fibonacci Spiral Also called “golden proportion
  11. 11. Threes Can Differ
  12. 12. Used in Logos • • • • Simple Elegant Less-is-More By-pass conscious mind • Creates image • Powerful marketing tool
  13. 13. Triangles Create Threes Da Vinci’s Last Supper Stunning Michelangelo's Pietà
  14. 14. Visual Balance • Visual center IS NOT dead center • Slightly above and to the right of actual center • Draws eye through design
  15. 15. Mooo - kewl Prepare for Success.

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