LRSP 412 Leggett Fall (b) 2009

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LRSP 412 Leggett Fall (b) 2009

  1. 1. Research Tips for LRSP 412: Marketing for Managers Paul Boger CGPS Reference Librarian pboger @umw.edu
  2. 2. Where do I begin?
  3. 3. Library Research Tools <ul><li>Library Catalog </li></ul><ul><ul><li>Titles of Books </li></ul></ul><ul><ul><li>Titles of Journals, Magazines and Newspapers </li></ul></ul><ul><ul><li>Searches Simpson Library, CGPS Library , and 2 online books collections </li></ul></ul><ul><li>Databases </li></ul><ul><ul><li>Articles in Journals, Magazines and Newspapers </li></ul></ul><ul><ul><li>Company and Industry Information </li></ul></ul>
  4. 4. Where do I begin? How do I find information on my topic?
  5. 5. Databases – 24/7 <ul><li>Database A-Z list </li></ul><ul><li>Databases by Subject </li></ul><ul><li>Research Guides </li></ul><ul><li>Click the drop-down menu by “Research by Subject” </li></ul><ul><li>Click on “Business – CGPS” to access suggested research resources </li></ul><ul><li>Click the “GO” button </li></ul>
  6. 6. Research Guide <ul><li>Click on the “Databases” option </li></ul>
  7. 7. Research Guide <ul><li>Click on the name of a database to begin searching </li></ul>
  8. 8. Can I use the databases from home? jsmith password Yes!
  9. 9. <ul><li>Locate detailed industry reports </li></ul><ul><li>Search by keyword or industry code </li></ul>- Industry Reports
  10. 10. <ul><li>Navigate to different report segments </li></ul><ul><li>Download the report as a PDF or MS Word document </li></ul>- Industry Reports
  11. 11. <ul><li>Enter a company name or ticker symbol </li></ul><ul><li>Use the “private companies” check box </li></ul><ul><li>Click “Search” </li></ul>- Company Searches
  12. 12. - Company Searches <ul><li>Use the Tabs to navigate to different company data </li></ul><ul><li>Click the “Company Financials” tab to get a financial data </li></ul><ul><li>Click the “News” tab to get current articles on that company </li></ul><ul><li>Click “Annual Reports” for company reports </li></ul>
  13. 13. <ul><li>Click the “Company Financials” tab </li></ul><ul><li>Use the drop down menus to locate different sets of company financial details </li></ul>- Financial Details
  14. 14. <ul><li>Click the “Annual Reports” to locate full text annual reports for your company </li></ul><ul><li>If your company is public, click the EDGAR tab to access SEC reports </li></ul>- Annual Reports
  15. 15. <ul><li>Navigate between subject searches by using the tab selections at the top of the screen </li></ul><ul><li>The red tab indicates the subject you are currently searching </li></ul><ul><li>Click “Business” to search for company information </li></ul>
  16. 16. : Company Dossier Search <ul><li>Perform a “Company Dossier” search </li></ul><ul><li>Enter your company name or ticker symbol </li></ul><ul><li>Click Search </li></ul>
  17. 17. <ul><li>Click the name of your company to find detailed business information </li></ul><ul><li>Under “Company Type”, note the differences for parent vs. subsidiary, and public vs. private companies </li></ul>: Company Dossier Search
  18. 18. : Company Dossier Results <ul><li>Use the Reports menu to locate additional company information such as current cases, financial details, and current patent and trademark issues </li></ul>
  19. 19. : Company Dossier Results <ul><li>If your company is a subsidiary, look for details on the parent company </li></ul><ul><li>Additional information should be available under the parent company </li></ul>
  20. 20. : Company Dossier Results <ul><li>If your company is a subsidiary, look for details on the parent company </li></ul><ul><li>Use the Reports menu to locate additional company information and current news stories </li></ul>
  21. 21. <ul><li>To find articles, enter your keyword in the search boxes </li></ul><ul><li>Click “Choose Databases” </li></ul>Business Source Complete
  22. 22. <ul><li>Select multiple databases in which to search </li></ul><ul><li>Click “OK” </li></ul>Business Source Complete
  23. 23. <ul><li>Click “Search” to search through all of your selected databases simultaneously </li></ul>Business Source Complete
  24. 24. <ul><li>Try these different searches in the same set of multiple databases </li></ul>Business Source Complete
  25. 25. Business Source Complete <ul><li>Click “PDF” or “HTML” links to retrieve articles </li></ul><ul><li>Click “Locate Journal Article” if not full text through the database </li></ul>
  26. 26. Locate Journal Article Page <ul><li>Is the article available in a UMW database? NO. </li></ul><ul><li>To request this article, use the ILLIAD links. </li></ul>
  27. 27. Business Source Complete <ul><li>To search for company information, click the “More” option </li></ul><ul><li>Click “Company Profiles” </li></ul>
  28. 28. Business Source Complete <ul><li>Enter the company name </li></ul><ul><li>Click “Match Any Words” </li></ul><ul><li>Click “Browse” </li></ul><ul><li>Click the name of the Company when it appears </li></ul>
  29. 29. Business Source Complete <ul><li>Click the PDF link to access the report </li></ul><ul><li>Full reports usually include a SWOT analysis </li></ul><ul><li>Use the icons to print, email, format, and save documents </li></ul>
  30. 30. Business Source Complete <ul><li>Click “Publications” </li></ul><ul><li>Enter your keywords in the “Publications” browsing box </li></ul><ul><li>Click “Browse” </li></ul>
  31. 31. Business Source Complete <ul><li>Find the “United States” report </li></ul><ul><li>Click the title of the report </li></ul>
  32. 32. <ul><li>Enter your keywords </li></ul><ul><li>Consider using some of the “Limit” options </li></ul><ul><li>Click “Go” </li></ul>Omnifile Full Text Mega
  33. 33. Omnifile Full Text Mega <ul><li>Click “PDF” or “HTML” links to retrieve articles </li></ul><ul><li>Click “Locate Article” if not full text through the database </li></ul>
  34. 34. Locate Journal Article Page <ul><li>Is the article available in a UMW database? YES. </li></ul><ul><li>Use the database links to locate article. </li></ul>
  35. 35. <ul><li>Try different databases </li></ul><ul><li>Try different keywords </li></ul><ul><li>Use an “asterisk” for multiple word endings - * </li></ul><ul><li>Phrase Searching - quotation marks </li></ul><ul><li>Avoid stop words like: in, an, of, for, on, by </li></ul><ul><li>Ask Librarians for assistance </li></ul><ul><li>Writing Center </li></ul>
  36. 36. What if my materials are at the main campus Library? What if UMW doesn’t have what I need? <ul><li>Use Illiad to request materials not located at the CGPS Library </li></ul><ul><ul><li>Create an online Illiad Account </li></ul></ul><ul><ul><li>Submit requests through Library’s website </li></ul></ul><ul><ul><li>Request books, articles, dissertations </li></ul></ul><ul><ul><li>Free except for articles located at Simpson Library </li></ul></ul><ul><ul><li>Delivered to CGPS Library </li></ul></ul>
  37. 37. Illiad : document delivery and interlibrary loan
  38. 38. Online Books <ul><li>Under “Find Books”, click “netLibrary” </li></ul>
  39. 39. <ul><li>Click “Go to netLibrary” </li></ul><ul><li>You will have to create a free online account to access netLibrary from off-campus </li></ul>
  40. 40. <ul><li>Search for “new strategist” in quotation marks </li></ul><ul><li>Click “Search” </li></ul><ul><li>Create a free account </li></ul>
  41. 41. <ul><li>Find these two titles </li></ul><ul><li>Click on “View this eBook” </li></ul>
  42. 42. <ul><li>Search for “contact lenses” </li></ul><ul><li>Click on “View this Page” to see book content </li></ul>
  43. 43. CGPS Library Books: <ul><li>Best Customers- REF HC79.C6 R87 2008 </li></ul><ul><li>Hoover’s Handbook of Industry Profiles – REF HD2328 .H363 2008 (medical equipment or medical supplies) </li></ul>
  44. 44. Consumer Information Sites: <ul><li>eyeTopics </li></ul><ul><li>All about Vision </li></ul><ul><li>My Contact Lenses </li></ul><ul><li>The Strength of Competition in the Sale of Rx Contact Lenses </li></ul>
  45. 45. Trade Associations/Trade Magazines <ul><li>American Optometric Association </li></ul><ul><li>All About Vision </li></ul><ul><li>Contact Lens Spectrum </li></ul><ul><li>20/20 </li></ul><ul><li>ASAE Directory to Associations </li></ul>
  46. 46. Demographics: <ul><li>FedStats </li></ul><ul><li>Virginia Workforce Connection: Labor </li></ul><ul><li>Federal Trade Commission </li></ul><ul><li>Occupational Outlook Handbook </li></ul><ul><li>U.S. FDA </li></ul><ul><li>Eye Health Statistics </li></ul>
  47. 47. Need help? Have Questions? <ul><li>Come to the Library </li></ul><ul><ul><li>Mondays - Thursdays 1 p.m. - 9 p.m. </li></ul></ul><ul><ul><li>Fridays 1 p.m. - 7 p.m. </li></ul></ul><ul><ul><li>Saturdays 9 a.m. - 3 p.m. </li></ul></ul><ul><li>Contact the Library Staff </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>540-286-8025 </li></ul></ul><ul><li>Set up a Research Appointment </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>540-286-8066 </li></ul></ul>
  48. 48. & Take A Break! Served at 5:30pm Monday through Thursday

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