Think Travel Country Preso Dan Bulucea

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Think Travel Country Preso Dan Bulucea

  1. 1. Think Travel Dan Bulucea Country Manager Google Confidential and Proprietary
  2. 2. New phase of Internet growth: mobile, social, local, personal
  3. 3. Online Shopping, Travel Vertical – Research Resource 70 61% 60 50 42% 40 30 20 10 0 The internet is the first place I usually go to I have changed my mind about which brand to when researching products to buy buy following research on the webSource: www.consumerbarometer.comBase: Consumers purchasing a product within the selected categories in the 12 months prior to interview
  4. 4. Purchase/Research Behavior 100 90 80 70 60 Automotives 50 CPG & Healthcare Finance Media & Entertainment & Local 40 Travel 30 20 10 0 Bought Online Research Research Research Research Offline, Purchase Offline Offline, Purchase Online Online, Purchase Offline Online, Purchase OnlineSource: www.consumerbarometer.comBase: Consumers purchasing a product within the selected categories in the 12 months prior to interview
  5. 5. Online Shopping, Travel Vertical – Sources of Information 80 71% 70 60 49% 50 47% 40% 40 29% 30 25% 23% 20 12% 13% 12% 9% 10 6% 2% 0Source: www.consumerbarometer.comBase: Consumers purchasing a product within the selected categories in the 12 months prior to interview
  6. 6. Advertiser view of the purchase process: Undecided Decided
  7. 7. Romanian Travel advertisers have a hugeuntapped opportunity to advertise abroad Share of advertiser spend targeting Google users in foreign countries

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