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Piracy is reality for book publishers now. What should you do about it? Fight it? No, fighting piracy is the dumbest thing you can do. It will cost you your money, time and image to the consumer. But what then? I say: learn from it. What makes illegal sources so interesting for people to go to? Implement that in your legal business models, deliver a better job then the pirates do and focus for the full 100% on your customers.