Fishing for Cyclists

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Presentation about marketing of bicycle tourism by Peter Eich

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Fishing for Cyclists

  1. 1. Fishing for CyclistsPeter Eich mail@peter-eich.de Radweg Service & Bikemap
  2. 2. Peter Eich mail@peter-eich.de Radweg Service & Bikemap
  3. 3. 450 self guided fully organised bike tours in EuropePeter Eich mail@peter-eich.de Radweg Service & Bikemap
  4. 4. Peter Eich mail@peter-eich.de Radweg Service & Bikemap
  5. 5. 450 self guided fully organised bike tours in EuropePeter Eich mail@peter-eich.de Radweg Service & Bikemap
  6. 6. •  7 nights with breakfast •  Daily luggage transport •  Rental bike •  Road book / itinerary •  Service hotline 24h •  entrance fees etc.Peter Eich mail@peter-eich.de Radweg Service & Bikemap
  7. 7. Peter Eich mail@peter-eich.de Radweg Service & Bikemap
  8. 8. Peter Eich mail@peter-eich.de Radweg Service & Bikemap
  9. 9. Peter Eich mail@peter-eich.de Radweg Service & Bikemap
  10. 10. Peter Eich mail@peter-eich.de Radweg Service & Bikemap
  11. 11. Peter Eich mail@peter-eich.de Radweg Service & Bikemap
  12. 12. Peter Eich mail@peter-eich.de Radweg Service & Bikemap
  13. 13. Peter Eich mail@peter-eich.de Radweg Service & Bikemap
  14. 14. Peter Eich mail@peter-eich.de Radweg Service & Bikemap
  15. 15. •  7 nights with breakfast •  Daily luggage transport •  Rental bike •  Road book / itinerary •  Service hotline 24h •  Some entrance fees etc.Peter Eich mail@peter-eich.de Radweg Service & Bikemap
  16. 16. Peter Eich mail@peter-eich.de Radweg Service & Bikemap
  17. 17. Peter Eich mail@peter-eich.de Radweg Service & Bikemap
  18. 18. Peter Eich mail@peter-eich.de Radweg Service & Bikemap
  19. 19. Partners = CompetitorsPeter Eich mail@peter-eich.de Radweg Service & Bikemap
  20. 20. Peter Eich mail@peter-eich.de Radweg Service & Bikemap
  21. 21. Bodensee-RadwegWorld`s most popular bike pathPeter Eich mail@peter-eich.de Radweg Service & Bikemap
  22. 22. Bodensee-Radweg in numbers 380.000 cycling tourist per year 25% daily visitor on day tour 26% multi day visitor on day tour 49% multi day cyclist (= cycle tourist) = 190.000 cycle tourists 5,5 nights (1 mio nights) 75 Euro plus 55 Euro spendings = turnover 125 mio Euro 95% independent traveller 5% package traveller = target group 9.000 paxPeter Eich mail@peter-eich.de Radweg Service & Bikemap
  23. 23. 190.000 cycle tourists 95% independent cyclists 5% package cyclistsPeter Eich mail@peter-eich.de Radweg Service & Bikemap
  24. 24. Peter Eich mail@peter-eich.de Radweg Service & Bikemap
  25. 25. Peter Eich mail@peter-eich.de Radweg Service & Bikemap
  26. 26. Peter Eich mail@peter-eich.de Radweg Service & Bikemap
  27. 27. Peter Eich mail@peter-eich.de Radweg Service & Bikemap
  28. 28. Peter Eich mail@peter-eich.de Radweg Service & Bikemap
  29. 29. The last... Bestseller...is the beginning of the Long TailPeter Eich mail@peter-eich.de Radweg Service & Bikemap
  30. 30. Bicycle Tourism in Germany •  82 million Germans •  44% cycling in their holidays •  15% cycling „often“or even „very often “ •  2,6 millionen Germans made cycling holiday (2004-2006) •  2,2 millionen Germans thinking of doing a bike trip within next years •  Bodensee-Radweg most frequented bike path world wide •  ca. 20 cycle tour operators with 1 - 20 Mio turnover Quelle: ADFC-Radreiseanalyse 2007 und Trendscope 2008 Target group: 5,4 mio (german) cycle holiday makerPeter Eich mail@peter-eich.de Radweg Service & Bikemap
  31. 31. Bike tourists: 5,4 mio. cyclists Top Bike Paths: 1,0 mio. cyclists ---------------------------------------------------------- 4,4 mio. cyclists WHERE ARE THEY?Peter Eich mail@peter-eich.de Radweg Service & Bikemap
  32. 32. Peter Eich mail@peter-eich.de Radweg Service & Bikemap
  33. 33. Peter Eich mail@peter-eich.de Radweg Service & Bikemap
  34. 34. Peter Eich mail@peter-eich.de Radweg Service & Bikemap
  35. 35. Ø  1.4 million bike routes Ø  150 million PI in 2011 Ø  60% annual growth rate = largest European cycling sitePeter Eich mail@peter-eich.de Radweg Service & Bikemap
  36. 36. Peter Eich mail@peter-eich.de Radweg Service & Bikemap
  37. 37. mail@petereich.comwww.radweg-reisen.comwww.cyclesummit.comwww.bikemap.netwww.maptoolkit.net Download: www.bodenseepeter.de/roskilde Peter Eich mail@peter-eich.de Radweg Service & Bikemap

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