Social Media Tx Dot Gpa Communications Conference

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Presentation shared at the TxDOT GPA Communications Conference on the use of Social Media

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  • I figured the best way to start a discussion around Social Media is with a piece of social media. This is a video I just came across the highlights the explosion of social media and is a good explanation of why we are all here today discussion this topic.
  • Social Media Tx Dot Gpa Communications Conference

    1. 1. Social Media Discussion: Conversations Ignited by Technology Chad Bockius / GPA Communications Conference 9/15/2009
    2. 2. Confidential and Proprietary. © 2009 Bazaarvoice, Inc. http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=player_embedded
    3. 3. <ul><li>Social Media , n. </li></ul><ul><li>Technology that enables conversations to be more efficient and far reaching </li></ul>
    4. 4. Customers haven’t changed; communication has <ul><li>The old way </li></ul><ul><li>Monologue </li></ul><ul><li>Push </li></ul><ul><li>Control </li></ul><ul><li>Closed </li></ul><ul><li>Target messages </li></ul><ul><li>Awareness </li></ul><ul><li>The new way </li></ul><ul><li>Dialogue </li></ul><ul><li>Pull </li></ul><ul><li>Co-creation </li></ul><ul><li>Transparent </li></ul><ul><li>Create community </li></ul><ul><li>Engagement </li></ul>Confidential and Proprietary. © 2009 Bazaarvoice, Inc.
    5. 5. Technology is changing how we communicate Confidential and Proprietary. © 2009 Bazaarvoice, Inc. 20,000,000 250,000,000 854,000,000
    6. 6. A few things you are probably thinking right now <ul><li>What if customers say something negative? </li></ul><ul><li>How do we control the conversation? </li></ul><ul><li>How do we control our employees? </li></ul><ul><li>It will take too much time. </li></ul>Confidential and Proprietary. © 2009 Bazaarvoice, Inc.
    7. 7. What if they say something negative? <ul><li>Turn negatives into positives: </li></ul><ul><li>It’s an early detection system </li></ul><ul><li>They are trying to help; involve them </li></ul><ul><li>Change your brand perception </li></ul>Confidential and Proprietary. © 2009 Bazaarvoice, Inc.
    8. 8. How do we control the conversation? Confidential and Proprietary. © 2009 Bazaarvoice, Inc. YOU can’t! … but you can participate
    9. 9. How do we control our employees? Confidential and Proprietary. © 2009 Bazaarvoice, Inc.
    10. 10. It will take too much time Confidential and Proprietary. © 2009 Bazaarvoice, Inc. It is actually more efficient… … and you can’t afford not to Reduce Reuse
    11. 11. A few real-world examples Confidential and Proprietary. © 2009 Bazaarvoice, Inc. <ul><li>Dell: Crowdsourcing ideas </li></ul><ul><li>MoDOT: Facebook Fan pages for projects </li></ul><ul><li>GOVLOOP: Social network for govt. workers </li></ul><ul><li>TxDOT: Facebook/Twitter presence </li></ul>
    12. 12. Dell: Crowdsourcing ideas Confidential and Proprietary. © 2006 Bazaarvoice, Inc. “ IdeaStorm is our way of building an online community that brings all of us closer to the creative side of technology” - Dell IdeaStorm
    13. 13. MoDOT: Facebook Fan pages for projects Confidential and Proprietary. © 2009 Bazaarvoice, Inc.
    14. 14. GOVLOOP: Social network for govt. workers Confidential and Proprietary. © 2009 Bazaarvoice, Inc.
    15. 15. TxDOT: Facebook/Twitter presence Confidential and Proprietary. © 2009 Bazaarvoice, Inc.
    16. 16. Recommendations and resources <ul><li>Define your goals </li></ul><ul><li>Get involved now </li></ul><ul><ul><li>Monitoring </li></ul></ul><ul><ul><li>Listening </li></ul></ul><ul><ul><li>Building </li></ul></ul><ul><ul><li>Participating </li></ul></ul><ul><li>Stay committed </li></ul><ul><li>Build support </li></ul><ul><li>101 Twitter Resources </li></ul><ul><li>Facebook Fan page guide </li></ul><ul><li>Govloop.com </li></ul><ul><li>Bazaarblog.com </li></ul><ul><li>Microsoft Gov 2.0 </li></ul><ul><li>SocialWare </li></ul>Confidential and Proprietary. © 2009 Bazaarvoice, Inc.
    17. 17. Thank You! <ul><li>Chad Bockius </li></ul><ul><li>Director of Product Marketing, Bazaarvoice </li></ul><ul><li>[email_address] | @bockius </li></ul><ul><li>www.bazaarblog.com | twitter.bazaarvoice.com </li></ul>Confidential and Proprietary. © 2009 Bazaarvoice, Inc.

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