Think Like A Google Search Engineer - SEO Webinar


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Free SEO Webinar held on July 6, 2011 titled "Think Like A Google Search Engineer" by Eric Enge. In this presentation, Eric Enge takes you through basics of SEO as well as some foundational pillars of SEO like site architecture, good content practices, and more.
To learn more about SEO, please look at our upcoming "SEO Training Workshop" on August 12, 2011 where all the SEO topics will be discussed in greater detail by some of leading SEO experts.

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Think Like A Google Search Engineer - SEO Webinar

  1. 1. About Instant E-Training "Give a man a fish to eat and you feed him for a day. Teach a man how to fish and you feed him for lifetime.” - Lao Tzu, 6th Century Chinese PhilosopherFounded in late 2010, Instant E-Training is creating an online learning environmentimparting interactive marketing training using highly engaging e-learning tutorials bybringing the best instructors together and using streaming video as the primary methodof delivering marketing training.Training provided by some of the top industry leaders including….Shari Thurow Eric Enge Christine Churchill Bob Tripathi Krista Neher Dan Zarrella Hollis Thomases 1
  2. 2. Bob Tripathi• Over 10 Years of “in-the-trenches” online marketing experience• Top rated speaker at industry conferences on SEO,Social Media, Paid Search topics• Worked with large US brands like Discover Card, SearsHoldings championing online initiatives• Passion for training led to Instant E-Training 2
  3. 3. Eric Enge• Sought after industry speaker on SEO & Social Media.• Lifelong entrepreneur with experience building webproperties.• Trained & consulted with many Fortune 500companies on SEO.• Founder of Stone Temple Consulting, 15 personSEO/SEM firm.• Passion for training led to Instant E-Training 3
  4. 4. Agenda: 11.55 – 12 pm Introduction 12 pm – 12.40 Eric Enge Presentation 12: 40 – 12:50 Recent Google Updates 12:50 – 1 pm Attendee Q&A 4
  5. 5. Think Like A Google Search Engineer Eric Enge 5
  6. 6. Agenda: 12 pm – 12:40 Eric Enge Presentation 12:40 – 12:50 Recent Google Updates 12:50 – 1 pm Attendee Q&A 6
  7. 7. SEO Training Workshop – Starts August 12thTop SEO leaders including… Bill Shari Eric Christine Arnie Carolyn Bob Marshall Hunt Thurow Enge Churchill Kuenn Shelby Tripathi Sponder & more…14 sessions including… Advanced Keyword Research  Local SEO Free Seat Site Architecture for SEO  Video SEO Giveaway On-Page Site SEO during  Social Media signals for SEO this Technical SEO  In-House SEO webinar !! Link Building Fundamentals  Web Analytics for SEO Link Building with Social media 7
  8. 8. The Slogan is Real 8
  9. 9. Larry Page & Sergey Brin Founders believe that serving users is what is best for Google 9
  10. 10. Search Engine Market Share AOL Search Engine Market Share Ask 3% 2% Bing 14% Google Yahoo Yahoo Bing 16% Ask Google 65% AOL Market Share Is Google Makes What Drives User Experience Revenue Goal #1 User Experience Drives Market Share 10
  11. 11. Won’t Trade User Experience for Short Term Sales 11
  12. 12. More Traffic from Search than any Other Source Search Engines Referring Sites Direct Traffic
  13. 13. Position Matters 1st 2nd 3rd All Others 4th
  14. 14. Typical Clickthroughs on SEO vs Paid Search Ads Paid: Offers Direct Response Organic: Results take months Model, comes with CPC Fees to see, but are more enduring 14
  15. 15. Search Engines are Software Programs
  16. 16. They have a Big Job Crawl one trillion+ web pages Oh God !!! Perform semantic analysis on All of Them Totally Exhausted Map ALL the links on the web Use this data to map results for ANY search query Respond to any query in < 0.2 seconds
  17. 17. They have Limitations Give Me Only HTML ! It’s Easy Images HTML Code Videos (Including Flash)
  18. 18. SEO Best Practices (at-a-glance)
  19. 19. On Page SEO Defines Relevance 19
  20. 20. Most Important On Page Factors Good Site Architecture Keyword Relevance Title Tag On Page (Text) Content 20
  21. 21. Directory Structure Flat Directory Broad and Structure Shallow Structure Hierarchical Directory Structure
  22. 22. Use Keyword Research 22
  23. 23. Decide on Content 23
  24. 24. Pick Your Title Tag A good title tag should be anywhere from 40 to 69 characters in length 24
  25. 25. Simple Clean Navigation 25
  26. 26. Breadcrumbs 26
  27. 27. On Page SEO Enters You in the Competition Can’t Win Without Entering Necessary, but not sufficient! Critical to Success 27
  28. 28. So how do you Win? 28
  29. 29. SEO Ranking Factors 4% 20% 21% 7% 19% 11% 18% Source: ME Over 200 Ranking Signals in Use! 29
  30. 30. Links Are Like Votes in an Election
  31. 31. Links Are Not Created Equal Site A Killer Link 1 Search Results #1 ! #2 Link 1 Site B Link 2 ………. …1000
  32. 32. Clean Text Link 32
  33. 33. Search Engines Do Not Count All LinksLinks they can’t read: Encrypted JavaScript In an iFrameLinks on pages that they can’t crawl Can’t find Marked as NoCrawl in Robots.txt Links marked with NoFollow Attribute
  34. 34. Don’t Want you to Buy Links Same Reason Why You are not Supposed to Buy Votes in an Election 34
  35. 35. Who are the Linkers? • Must care about your visitors • Must see Great Content on your site • Must see Unique Value in your content 35
  36. 36. Great Content… Establishes Relevance Attracts Links 36
  37. 37. Uniqueness is Essential Unique Content is in Demand By Customers By Linkers By Search Engines 37
  38. 38. 1st Sample Site on Frogs Here is some info on Frogs: • Frogs are green • Frogs live in water • Frogs like to jump • Frogs are not toads Thanks for reading our article on frogs. 38
  39. 39. 2nd Sample Site on Frogs We are different Frogs are interesting creatures partly because they are green. Many people do not realize that they are not toads. Frogs like to jump and live in water. 39
  40. 40. 3rd Sample Site on Frogs While often confused with toads, frogs are not the same as toads. Here are some key facts: • Color: green • Habitat: Water • Locomotion: Jumping 40
  41. 41. User Interaction This user wants to know what frogs eat 41
  42. 42. Creating Engagement with Video • Video increases user engagement on site, • Video SEO can generate lot of traffic 42
  43. 43. Google’s Emphasis on Local SEO Tip: If you are a local business claim your business on Google and add attributes Like pictures, videos, location, etc. 43
  44. 44. Leverage Alternative Media for SERP Placement 44
  45. 45. Social Media Signals in SERPs 45
  46. 46. Google’s Entry Into Social 46
  47. 47. Learn All this & more in our SEO TrainingWorkshop starting August 12th Bill Shari Eric Christine Arnie Carolyn Bob Marshall Hunt Thurow Enge Churchill Kuenn Shelby Tripathi Sponder  Advanced Keyword Research  Local SEO  Site Architecture for SEO  Video SEO  On-Page Site SEO  Social Media signals for SEO  Technical SEO  In-House SEO  Link Building Fundamentals  Web Analytics for SEO  Link Building with Social media 47
  48. 48. What You Can Expect Live Streaming trainer video with Certificate of completion to Chat and other interactive features all attendees After session support with Q&A Networking with fellow attendees. 48
  49. 49. Free Bonus for Webinar Attendees Only Free 3 month subscription to our library of 25+ High Quality training videos Worth $179! 600+ pages of sage advice by Rand Fishkin, Stephan Spencer, Jessie Stricchiola & Eric Enge Worth $45! Free 6 months CMS access & Hosting* Worth $894! 49
  50. 50. Register Today! All this for your exclusive price of $299 Super Early Bird Now – July 11, 2011 $299 Early Bird July 12 – July 31, 2011 $399 Full Rate August 1, 2011 Onwards $499 50
  51. 51. Question 1: New Google Panda Update How is this new Google Panda update different and how does it affect SEO? 51
  52. 52. Question 2: Paid LinksA big US retailer, JC Penney, recently gotexposed for buying links and getting top SEOrankings. Still, they are not banned and are stillranking on top on many terms. If Google cannotstop the big guy then is it okay for the smallercompanies to indulge in paid link buying? 52
  53. 53. Audience Q&A 53
  54. 54. 7 Weeks + 14 SEO Sessions = 1 Great Training! August 12th – September 23rd  Advanced Keyword Research Social Media signals for SEO  Site Architecture for SEO  In-House SEO  On-Page Site SEO  Web Analytics for SEO  Technical SEO  Local SEO  Link Building Fundamentals  Video SEO  Link Building with Social media 54