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Twitter Watch

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Deutsche Banken im Twitter Kurztest

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Twitter Watch

  1. 1. Boris Janek www.finance20.de<br />Twitter Watch<br />Deutsche Banken und Finance 2.0 Unternehmen bei Twitter<br />Zuletzt aktualisiert am 24.07.09<br />
  2. 2. Ein kurzes Fazit vorab<br />Die Zahl der Twitter nutzenden Finanzunternehmen nimmt stark zu<br />Die Bewertung der Einzelaktivitäten fällt noch schwer<br />Es gibt bisher nur wenige sehr gelungene Aktivitäten<br />Viele Accounts wirken spontan und ohne strategische Vorabüberlegungen angelegt<br />Ziele sind häufig nicht zu erkennen<br />Nur wenige Accounts haben Persönlichkeit<br />Transparenz wird nur von einigen Accounts gelebt<br />Nur wenige haben eine eigene wiedererkennbare menschliche Stimme<br />Senden steht ganz klar im Mittelpunkt, Dialog ist eher die Ausnahme<br />Nur wenige sind wirklich regelmäßig aktiv<br />Viele Accounts haben kein bzw. noch kein eigenes Design<br />Einige Aktivitäten wirken sogar extrem unbeholfen<br />Ein Account zeigt seine fehlende Social Media Kompetenz bereits in der Überschrift<br />Die Twitter Kampagne der Sparkasse Bremen hat mit Social Media beinahe gar nichts zu tun<br />Accounts, die nur der Namenssicherung dienen sind hier nicht erwähnt<br /><br /><br />Top und Flop Accounts sind hervorgehoben.<br />
  3. 3. GLS Bank<br />Raiffeisenbank Lustenau<br />http://twitter.com/GLSBank<br />http://twitter.com/raibalustenau<br /><br /><br />Following: 579<br />Follower: 785<br />Updates: 579<br />Following: 379<br />Follower: 256<br />Updates: 932<br />
  4. 4. SEB Bank<br />BNP PARIBAS DE<br />http://twitter.com/seb_bank<br />http://twitter.com/BNPPARIBAS_DE<br /><br />Following: 53<br />Follower: 202<br />Updates: 533<br />Following: 187<br />Follower: 408<br />Updates: 137<br />
  5. 5. Sparkasse Köln Bonn<br />Landessparkasse zu Oldenburg<br />http://twitter.com/Sparkasse_KBN<br />http://twitter.com/landessparkasse<br /><br />Following: 21<br />Follower: 30<br />Updates: 0<br />Following: 57<br />Follower: 197<br />Updates: 93<br />
  6. 6. Volksbank Bühl<br />Volksbank Überlingen<br />http://twitter.com/Volksbank_Buehl<br />http://twitter.com/VobaUeberlingen<br /><br />Following: 0<br />Follower: 14<br />Updates: 1<br />Following: 80<br />Follower: 107<br />Updates: 52<br />
  7. 7. Sparkasse Hanau<br />Sparkasse Pforzheim Calw<br />http://twitter.com/sparkassehanau<br />http://twitter.com/SparkassePFCW<br />Following: 121<br />Follower: 271<br />Updates: 136<br />Following: 6<br />Follower: 92<br />Updates: 7<br />
  8. 8. Volksbank Plochingen<br />Sparkasse Holstein<br />http://twitter.com/vobaplo<br />http://twitter.com/Spk_Holstein<br />Following: 1<br />Follower: 12<br />Updates: 4<br />Following: 0<br />Follower: 22<br />Updates: 4<br />
  9. 9. Sparkasse-de<br />Sparkasse Witten<br />http://twitter.com/Sparkasse_de<br />http://twitter.com/sparkassewitten<br />Following: 46<br />Follower: 84<br />Updates: 35<br />Following: 138<br />Follower: 320<br />Updates: 33<br />
  10. 10. kontoblick<br />Sparkasse Fürth<br />http://twitter.com/kontoblick<br />http://twitter.com/sparkassefuerth<br />Following: 12<br />Follower: 36<br />Updates: 9<br /><br />Following: 932<br />Follower: 256<br />Updates: 579<br />
  11. 11. Sparkasse Göttingen<br />Deutsche Bank<br />http://twitter.com/spk_goettingen<br />http://twitter.com/Deutsche_News<br /><br />Following: 0<br />Follower: 65<br />Updates: 0<br />Following: 2<br />Follower: 65<br />Updates: 6<br />
  12. 12. Volksbank Oberberg<br />Hannoversche Volksbank<br />http://twitter.com/Voba_Oberberg<br />http://twitter.com/h_volksbank<br />Following: 18<br />Follower: 81<br />Updates: 22<br />Following: 2<br />Follower: 54<br />Updates: 6<br />
  13. 13. Volksbank Kur- und Rheinpfalz<br />Sparkasse Gelsenkirchen<br />http://twitter.com/Volksbank_KRP<br />http://twitter.com/SparkasseGE<br /><br />Following: 3<br />Follower: 67<br />Updates: 1<br />Following: 30<br />Follower: 57<br />Updates: 0<br />
  14. 14. Sparkassse Holstein<br />S Finanzgruppe Hessen Thüringen<br />http://twitter.com/Spk_Holstein<br />http://twitter.com/sgvht<br />Following: 22<br />Follower: 55<br />Updates: 9<br />Following: 1<br />Follower: 12<br />Updates: 4<br />
  15. 15. Berliner Sparkasse<br />Sparkassen Immobilien <br />http://twitter.com/S_Immobilien<br />http://twitter.com/Spekunauten<br />Following: 31<br />Follower: 49<br />Updates: 72<br />Following: 19<br />Follower: 98<br />Updates: 44<br />
  16. 16. Sparda Bank Hamburg<br />Volksbank Gross Gerau<br />http://twitter.com/VRMeinKonto<br />http://twitter.com/spardabankhh<br />Following: 14<br />Follower: 51<br />Updates: 10<br />Following: 13<br />Follower: 26<br />Updates: 7<br />
  17. 17. Bürgschaftsbank Hessen<br />Ficoba<br />http://twitter.com/ficoba<br /><br />http://twitter.com/buergschaft<br />Following: 75<br />Follower: 266<br />Updates: 359<br />Following: 2148<br />Follower: 1999<br />Updates: 288<br />
  18. 18. Smava<br />Auxmoney<br />https://twitter.com/auxmoney<br />http://twitter.com/smava<br />Following: 2<br />Follower: 4<br />Updates: 6<br />Following: 0<br />Follower: 86<br />Updates: 2004<br />
  19. 19. Sparkasse Holstein<br />CortalConsors<br />http://twitter.com/cortalconsors<br />http://twitter.com/Spk_Holstein<br /><br />Following: 2<br />Follower: 40<br />Updates: 0<br />Following: 1<br />Follower: 11<br />Updates: 5<br />
  20. 20. Lfa Förderbank Bayern<br />Staatsbank Baden Württemberg<br />http://twitter.com/Foerderbank<br />http://twitter.com/L_Bank<br />Following: 40<br />Follower: 65<br />Updates: 41<br />Following: 15<br />Follower: 23<br />Updates: 11<br />
  21. 21. Sharewise<br />S Finanzgruppe Hessen<br />http://twitter.com/Sharewise<br />http://twitter.com/sgvht<br />Following: 23<br />Follower: 59<br />Updates: 9<br />Following: 379<br />Follower: 462<br />Updates: 4479<br />
  22. 22. Nassauische Sparkasse<br />Kreissparkasse Augsburg<br />http://twitter.com/IhreNaspa<br />http://twitter.com/KSK_Augsburg<br />Following: 21<br />Follower: 55<br />Updates: 12<br />Following: 30<br />Follower: 67<br />Updates: 23<br />
  23. 23. Landesbank Hessen Thüringen<br />Berliner Sparkasse<br />http://twitter.com/Helaba<br />http://twitter.com/BerlinerSPK<br />Following: 3<br />Follower: 39<br />Updates: 78<br />Following: 8<br />Follower: 141<br />Updates: 16<br />
  24. 24. Kreissparkasse Göppingen<br />Who Finance<br />http://twitter.com/kskgoeppingen<br />http://twitter.com/WhoFinance<br />Following: 1<br />Follower: 34<br />Updates: 8<br />Following: 375<br />Follower: 108<br />Updates: 68<br />
  25. 25. Quirin Bank<br />Tradingbird<br />http://twitter.com/quirinbankAG<br />http://twitter.com/tradingbird<br />Following: 45<br />Follower: 19<br />Updates: 4<br />Following: 119<br />Follower: 117<br />Updates: 296<br />
  26. 26. Sparkasse BremenGirokonto Twitter Kampagne<br />http://twitter.com/RainerGrieger<br />http://twitter.com/SandraMoeller<br /><br /><br />http://twitter.com/IsabelleWente<br />http://twitter.com/GunnarSieverts<br />
  27. 27. Mitdiskutieren<br />www.finance20.de<br />www.electrouncle.de<br />http://www.linkedin.com/in/electrounclehttps://www.xing.com/profile/Boris_Janekhttp://twitter.com/electrounclehttps://friendfeed.com/electrounclehttp://lifestream.fm/bobtodhttp://blip.fm/electrounclehttp://www.lastfm.de/user/electrounclehttp://de-de.facebook.com/people/Boris-Janek/548902682<br />und an nochvielmehrOrten<br />

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