10 ways to use video marketing to grow your business


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Video marketing:So you engage a video production company to produce a promotional video for your company & website. Even though video production costs have come down, it is still an investment. So do you embed it on your website and hope for the best?

No, you want to take advantage of using it as much as possible, so here are 10 ways to use your video to promote your business, and attract more views, and visitor’s website.

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10 ways to use video marketing to grow your business

  1. 1. 10 WAYS To Use Video to Promote Your Business By Bob Snowzell
  2. 2. The Growth of Video <ul><li>The growth of YouTube </li></ul><ul><li>2 nd most visited search engine/website </li></ul><ul><li>65,000 new videos posted every day </li></ul><ul><li>2 billion videos per day are watched </li></ul><ul><li>Used by Corporates : Starbucks, M & S, Talk Talk, Reebok, Kuoni, </li></ul><ul><li>Others : Cumberland Hotel, Arriva, Farmer Copleys, The Business Network, Business for Breakfast,Wedding Bells </li></ul><ul><li>300 video sharing sites </li></ul>
  3. 3. Videos Deliver Results
  4. 4. Significant Growth – Marks & Spencer
  5. 5. The Effect of Video <ul><li>Engages Visitors more effectively than traditional means </li></ul><ul><li>Builds Credibility & Trust through testimonials, FAQs etc </li></ul><ul><li>Increased visitor confidence & makes you stand out from your competition </li></ul><ul><li>Brings to life, & shows in action, a companys products services not ably communicated by image or text. </li></ul><ul><li>Increases the potential market audience- through Youtube & video sharing sites </li></ul>
  6. 6. The Benefits of Video <ul><li>Engages Visitors – increased confidence </li></ul><ul><li>& improved conversion rates </li></ul><ul><li>Builds Credibility – improved conversion </li></ul><ul><li>rates </li></ul><ul><li>Increased Confidence- Strengthen brand & </li></ul><ul><li>improved conversion rates </li></ul><ul><li>Skills Demonstation – increases awareness </li></ul><ul><li>& increased conversion rates </li></ul><ul><li>Increased audience - Brand building, </li></ul><ul><li>increased message awarenes,increased visitors to website- increased Conversion rates </li></ul>
  7. 7. The Power of Video <ul><li>Increases Customer Intent to Buy - up to 37% </li></ul><ul><li>Increases brand awarenes – up to 46% </li></ul><ul><li>Increase message awareness – up to 68% </li></ul><ul><li>Up to 53 times more likely to get first page Google ranking than conventionally optimised websites </li></ul><ul><li>Embedded video into email newsletters achieve a 2-3 times improvement in ‘click-through- rate. </li></ul>
  8. 8. No 1 - Promotional Video <ul><li>Demonstrate: </li></ul><ul><li>A service </li></ul><ul><li>A product </li></ul><ul><li>Company premises </li></ul><ul><li>A process </li></ul><ul><li>The Owners </li></ul><ul><li>Companys Vision </li></ul><ul><li>e.g, http://www.business-network-ltd.co.uk </li></ul>
  9. 9. No 2 – Satisfied Client Testimonial <ul><li>More believable </li></ul><ul><li>Builds Trust </li></ul><ul><li>Builds Credibility </li></ul><ul><li>Use them on video sharing sites & Youtube </li></ul><ul><li>e.g, Dave Mangham </li></ul>
  10. 10. No 3 Questions Answered-(FAQ’s) <ul><li>Answer the 5 most asked questions-each with a short video </li></ul><ul><li>Answer the 5 should ask questions each with a short video </li></ul><ul><li>e.g, Rob Copley </li></ul>
  11. 11. No 3 Questions Answered-(FAQ’s)
  12. 12. No 4 – let me introduce you to: <ul><li>Video of key staff that may have an influence on: </li></ul><ul><li>credibility </li></ul><ul><li>trust </li></ul><ul><li>reliability </li></ul><ul><li>i.e, receptionist, packer, technician etc </li></ul>
  13. 13. No 5 – ‘How To’ Videos <ul><li>Does your product or service solve a problem? </li></ul><ul><li>‘ How To’ is used significantly on ‘youtube’ & Google </li></ul><ul><li>Example: owl electricity monitor(how to save…) </li></ul>
  14. 14. No 6 – Instruction Manuals/ product Knowledge <ul><li>Instructions </li></ul><ul><li>Advice </li></ul><ul><li>Help </li></ul><ul><li>People viewing your video on Youtube & other sites, could percieve you as the ‘expert’ in your field! </li></ul><ul><li>Achieve Page 1 Google as a result( ie Leodis Stairlifts) </li></ul>
  15. 16. Videos THumbnails
  16. 17. No 7 – Upload to Video Sharing Sites e.g, e-bob message
  17. 18. No 8 – Include in newsletters/ emails
  18. 19. No 9 – Upload to Google maps, yell.com
  19. 20. No 9 – Upload to Google maps, yell.com
  20. 21. No 10 – Post Video profile to LinkedIn + other networking sites <ul><li>More Informative </li></ul><ul><li>Increased viewing of profile </li></ul><ul><li>More personable </li></ul><ul><li>Able to communicate your passion for what you do </li></ul><ul><li>Builds brand </li></ul>
  21. 22. No 10 – add video profile to Linkedin
  22. 23. Will it Cost a Fortune? <ul><li>Do it yourself? : Cameras & Video Editing </li></ul><ul><li>Software down in price or: </li></ul><ul><li>Online Video Marketing Company : </li></ul><ul><li>Video Testimonies & FAQs( up to 1 min) - </li></ul><ul><li>from £95+ VAT </li></ul><ul><li>Promotional/demo videos ( up to 90 secs) - </li></ul><ul><li>from £250+ VAT </li></ul>
  23. 24. Offer for Business Network Members <ul><li>For all ‘video’ orders placed </li></ul><ul><li>by 31 october 2010 </li></ul><ul><li>40% off </li></ul><ul><li>Our already incredible rates! </li></ul>
  24. 25. 10 Ways to Use Video to Promote Your Business <ul><li>Any Questions? </li></ul>
  25. 26. 10 ways to Use Video to Promote Your Business <ul><li>Thank you for listening </li></ul><ul><li>Bob Snowzell </li></ul><ul><li>www.e-bob.co.uk </li></ul><ul><li>Internet Marketing </li></ul><ul><li>using Video, SEO & PPC </li></ul><ul><li>01924 272721 </li></ul>