Announcement: Handbook of Global User Research


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Announcing the upcoming release of a new book from Morgan Kaufmann - Handbook of Global User Research. More than 50 authors from more than 20 countries collaborated and contributed to this first book on conducting global user research and usability testing.

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  • Thank you. Name Pleasure to be here to speak to you. I am Managing Director of a user research firm HQ in OBT, with test studio @ 500N and in Beijing China Want to start out with a few non-HIT examples to illustrate some points about usability - In fact these examples are set to illustrate – three areas of usability: cognition, motor performance, and attention. Some may seem a little strained, but we’ll weave them together It’s my hope that you’ll walk out tonight with a greater appreciation for what Usability is, how it is used, and specifically how it can be applied in HIT
  • Announcement: Handbook of Global User Research

    1. 1. <ul><li>Handbook of Global User Research </li></ul>Edited by Robert M. Schumacher, Ph.D. Managing Director User Centric, Inc. Oakbrook Terrace, Illinois rschumacher {at} usercentric com October 2009 Due November 2009
    2. 2. Coming in November 2009
    3. 3. Book Outline and Authors <ul><li>1. Foundations and definition of user research </li></ul><ul><ul><li>Schumacher </li></ul></ul><ul><li>2. Project management for global research </li></ul><ul><ul><li>Bojko, Buttimer, & Zace </li></ul></ul><ul><li>3. Preparation </li></ul><ul><ul><li>Bosenick, Lew & Darriba </li></ul></ul><ul><li>4. Fieldwork For Global User Research Projects </li></ul><ul><ul><li>Gaillard, Kirillova, Johnson, Yuan, Barnard, & Koerber </li></ul></ul><ul><li>5. Analysis and Reporting </li></ul><ul><ul><li>Herd & Haywood </li></ul></ul><ul><li>6. Global user research methods </li></ul><ul><ul><li>Deboer & Colleagues </li></ul></ul><ul><li>7. User research throughout the world </li></ul><ul><ul><li>Snitker & Jeffers </li></ul></ul><ul><li>8. The role of professional organizations in user research </li></ul><ul><ul><li>Rosenzweig </li></ul></ul><ul><li>9. The impact of culture on user research </li></ul><ul><ul><li>Snitker </li></ul></ul><ul><li>10. Closing Thoughts </li></ul><ul><ul><li>Schumacher </li></ul></ul>
    4. 4. Key Features <ul><li>Presents the definitive collection of hard won lessons from user research professionals around the world Includes real-world examples of global user research challenges and provides approaches to these issues Contains anecdotes and hard-won from the field that illustrate actionable tactics for practitioners </li></ul>© October 13, 2009 – Proprietary and Confidential
    5. 5. Description <ul><li>User research is global – yet despite its pervasiveness, practitioners are not all well equipped to work globally. What may have worked in Nigeria may not be accepted in Russia, may be done differently in Brazil, may partly work in China, and may completely fail in Kuwait. And what often goes less noticed, but can be equally vexing are technical, logistical and planning issues such as hiring qualified translators, payment procedures, travel issues, setting up facilities and finding test participants. </li></ul><ul><li>The Handbook of Global User Research is the first book to focus on global user research. The book collects insight from UX professionals from nine countries and, following a typical project timeline, presents practical insights into the preparation, fieldwork, analysis and reporting, and overall project management for global user research projects. Any user experience professional that works on global projects -- including those new to the field, UX veterans who need information on this expanding aspect of user research, and students -- will need this book to do their job effectively.  </li></ul>© October 13, 2009 – Proprietary and Confidential
    6. 6. Readership <ul><li>User experience professionals and researchers worldwide, customer experience manager, usability analyst, human factors engineer (analyst, specialist, manager), software/web developers, market researchers, quality personnel, information architects, business analysts, students interested in field work, managers, and product designers who conduct user research globally. </li></ul>
    7. 7. Reviewer Quotes <ul><li>&quot;Our products increasingly are finding their way around the world.  Usable designs need to reflect the diversity of those global users if they are going to be successful, and not just the perspective coming from one lab in a corporate headquarters.  Robert Schumacher’s Handbook of Global User Research is like a GPS system for navigating the complexities of that diversity.  It is packed with an incredible amount of practical advice, useful tips, and warnings about potential disasters.&quot; – </li></ul><ul><ul><li>Arnie Lund, PhD, CUXP, Director, User Experience, Microsoft </li></ul></ul><ul><li>&quot;Collectively, the authors bring decades and decades of hands-on experience to this book---and it shows. The Handbook of Global User Research offers a wealth of practical tips and advice you can readily rely on in your daily work. But it’s not just a list of do’s and don’ts: this book provides in-depth discussions and history of each topic covered. Anyone doing user research across borders should have a copy of HGUR on their shelf.&quot; – </li></ul><ul><ul><li>James Kalbach, User Experience Consultant, LexisNexis, author of Designing Web Navigation. </li></ul></ul>
    8. 8. More Information <ul><li>Contact </li></ul><ul><ul><li>Robert M. Schumacher </li></ul></ul><ul><ul><li>rschumacher [at] usercentric com </li></ul></ul><ul><li>Coming Soon – HGUR Companion Site: </li></ul><ul><ul><li> </li></ul></ul>© October 13, 2009 – Proprietary and Confidential
    9. 9. Available <ul><li>Amazon </li></ul><ul><ul><li> </li></ul></ul><ul><li>ElsevierDirect </li></ul><ul><ul><li> </li></ul></ul>
    10. 10. User Centric, Inc. <ul><li>Partner of the UXalliance </li></ul><ul><li> </li></ul>