Using Digital Signage To Boost Your Brand’s Performance

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This presentation is part of my lecture about digital signage integration with social network sites. Lecture was held during "The Marketing Experience!" conference in Belgrade.

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Using Digital Signage To Boost Your Brand’s Performance

  1. 1. USING DIGITAL SIGNAGE TO BOOST YOUR BRAND’SPERFORMANCE
  2. 2. about.me/bobrock
  3. 3. BobRock?
  4. 4. Digital signageDigital signage is a form of electronic displaythat shows Televisionprogramming, menus, information, advertising and other messages. http://en.wikipedia.org/wiki/Digital_signage
  5. 5. Digital signageDigital signage is any form of businesscommunication where a dynamic messagingdevice is used to take the place of, orsupplement, other forms of messaging. A Beginner’s Guide to Digital Signage
  6. 6. Digital signage
  7. 7. Why?Digital signage taps into peoples love affairwith television without the expenses andheadaches of actually delivering „real”television.
  8. 8. Why?Digital signage offers those with somethingto say a way to deliver their message in atargeted, effective manner.
  9. 9. Why?Digital signs can be updated within minutesto take advantage of special opportunities orcircumstances (unlike printed signs).
  10. 10. Why?Digital signage messaging can be created toappeal to the needs and desires of audienceas they change through the day(dayparting).
  11. 11. Why?Combining traditional digital signage withinteractive capability in a hybrid solution ispowerful for anyone who has message todeliver and transaction to conduct.
  12. 12. Why?People want to engage with brands theycare about, and integrating social media intodigital signage makes it even easier forpeople to engage.
  13. 13. How?The more you know about yourcustomer, the more relevant your socialmedia will be for them.
  14. 14. How?If a consumer sees social platformintegrated into digital sign, it is a signal thatthe consumer can interact with brand (You)through that platform.
  15. 15. How?Ensure that your digital sign is in visuallyprominent location.
  16. 16. How?Engage you customer, dont wait for them toengage you.
  17. 17. How?Be patient!
  18. 18. Case studyAll characters appearing in this work arefictional. Any resemblance to realpersons, living or dead, is purelycoincidental. 
  19. 19. Case study
  20. 20. Case study
  21. 21. Case study
  22. 22. Case study
  23. 23. Inform As You Wish
  24. 24. Inform As You Wish http://asyouwish.com.hr/ http://youtu.be/psX_ypyg5ao http://youtu.be/ajZzVYKg3W8
  25. 25. SagenaWe secure you, we inform you, we inviteyou... and much more
  26. 26. Thats all folks

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