Why Demand is Relevant Again

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Exploring new ways to influence travel demand, using skills and techniques from other industries

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  • End Slide
  • West London 6 % growth 36,950 houses
  • Passengers at top of list
  • Bullet Slide
  • 1,100 households recruited Existing high PT mode share Achieved 5% reduction in car use Bus use 3% up, cycling 2% increase
  • Why Demand is Relevant Again

    1. 1. Why demand is relevant again…
    2. 2. What if we can not deliver the transport infrastructure needed for our city?
    3. 3. Can we meet targets by refresh and maintain?
    4. 5. Do our travel choices determine our communities?
    5. 6. Is there another way to deliver our LTP 3 objectives?
    6. 11. We no longer listen to the grownups…
    7. 14. Who influences you the most? <ul><li>Market research by Mediaedge/cia in 2004 suggests 76% of UK purchasing decisions are based on personal recommendation , </li></ul><ul><li>while only 15% are influenced by advertising and information . </li></ul>
    8. 15. Actors & actions <ul><li>Community </li></ul><ul><li>Social context </li></ul><ul><li>Peer pressure </li></ul><ul><li>Values </li></ul><ul><li>Habit </li></ul>
    9. 16. Health <ul><ul><li>Smoking </li></ul></ul><ul><ul><li>Drugs </li></ul></ul><ul><ul><li>AIDS </li></ul></ul><ul><ul><li>Obesity </li></ul></ul>
    10. 18. Economics
    11. 23. <ul><li>Infrastructure </li></ul><ul><li>Information </li></ul><ul><li>Incentives </li></ul><ul><li>Innovation </li></ul>
    12. 24. Case Studies
    13. 25. Travel Options, London
    14. 36. TravelSmart, Melbourne
    15. 37. Moonee Valley - 10,000 households - participation @ 44%
    16. 39. Marston Vale
    17. 40. 10,000 sustainable homes Medium - high density Brownfield site 5 new connected villages 50% car free, 50% low car Rail, BRT, DRT, canal, cycle, walk
    18. 41. Total Mobility Management Community Contract Travel Behaviour Plan On site sustainability champions The Exchange
    19. 42. Brighton
    20. 43. <ul><li>6 year PTP programme, 10,000 households pa </li></ul><ul><li>Social marketing & community participation </li></ul>
    21. 50. Community participation
    22. 52. Choices…
    23. 53. Changing energy use
    24. 54. Attitudes to waste can change
    25. 55. We apply these techniques to water efficiency
    26. 56. Where next?
    27. 57. What would Tesco do?

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