Why Blogging Should be Your Internet Marketing Strategy

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Learn why Internet marketing efforts have to include a blog and why blogging allows you to take advantage of the latest trends in Internet, social media, and mobile marketing.

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Why Blogging Should be Your Internet Marketing Strategy

  1. 1. About Bob CohenDigital Coach, Author, and Trainer<br /><ul><li>25 years high-tech experience
  2. 2. Over 150 Classes and Seminars
  3. 3. Personal Computing
  4. 4. Mobile Computing
  5. 5. Blogging
  6. 6. Social Networking
  7. 7. Internet Marketing
  8. 8. One-to-One Training and Consulting
  9. 9. WordPress, Blogging, Facebook and Social Media Marketing</li></li></ul><li>why blogging should be your internet marketing strategy<br />Bob Cohen<br />Author, Technology Trainer, Consultant<br />www.bobology.com<br />
  10. 10.
  11. 11.
  12. 12. Social Networking<br />
  13. 13. The Mobile Internet<br />3G<br />4G<br />
  14. 14. Social Networking – Bob’s Definition<br />Online Content For and About People, <br />with Relationship Rules You Can Manage<br /><ul><li>Combines multiple:
  15. 15. applications (email, chat, blogging, etc.)
  16. 16. content (text, photos, video, links, files)
  17. 17. Lets you create online relationships
  18. 18. Uses rules in establishing relationships</li></li></ul><li>Why blog?<br />WYSIWIG<br />
  19. 19. RSS – the “secret sauce of social networking”Really Simple Syndication<br />rss “readers” pick up the feed<br />rss “feed”<br />is always on<br />
  20. 20. personal<br />account<br />NewsFeed<br />personal<br />account<br />Wall Posts<br />Personal<br />friends<br />personal account<br />page account<br />Page<br />account<br />NewsFeed<br />Page<br />account<br />Wall Posts<br />“Page” friends<br />fans<br />
  21. 21.
  22. 22. Photos<br />
  23. 23. Video<br />
  24. 24. Screen Captures, Surveys, and More<br />
  25. 25. Audio and podcasts<br />
  26. 26. Your Web Presence<br />Personal Web Site<br />Professional <br />Web Site<br />Business<br />Web Site<br />
  27. 27. Linking Content<br />
  28. 28. Next Steps<br /><ul><li>Get started:
  29. 29. Start a Blog
  30. 30. Connect your Blog to Social Networking Sites
  31. 31. Setup a Facebook Page
  32. 32. Learn and Practice
  33. 33. Take a class (Conejo Valley)
  34. 34. Sign up for my email updates and announcements</li></li></ul><li>www.bobology.com<br />

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