Bob Moretti is an architectural specialist who, as a Senior Representative with Lanier Worldwide, generated leads by cold calling businesses, targeting C-level contacts.
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Bob Moretti - Senior Representative
1. Bob Moretti - A Senior Representative
Cold calling is a sales task that many sales people avoid if they can, but most have to do
sometimes, especially when they are just starting out. It is a solicitation technique, whereby the
sales person contacts individuals who have not yet expressed any interest in the products or
services that the sales person has. The contacts are most often made by telephone, but cold
calling can sometimes be in person.
While some are better at it than others, sales people generally do not like cold calling simply
because they get a lot of people hanging up on them, and they are often seen as a nuisance.
But it can get results, so it is a technique that is not likely to go away anytime soon. Most cold
callers develop their skills over time, using various techniques to improve their chances of
getting the desired outcome.
When cold calling, it is better to use a land line than a cell phone because the audio is usually
superior on a land line. The sales person should try to avoid saying too much at once. Just speak
clearly and try to get the prospect involved in a conversation. In the best of circumstances the
sales person will engage the prospect and only do about a quarter of the talking.
It's important to always be polite, and stick to the point. If an engaged prospect starts chatting
about the weather or a sporting event, a wise sales person will go with it for a little while, and
then steer the conversation back to business. In other words, follow the prospect's verbal cues,
but stay on track.
Bob Moretti is an architectural specialist who, as a Senior Representative with Lanier
Worldwide, generated leads by cold calling businesses, targeting C-level contacts.
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