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Photo here istock<br />The art of persuasion<br />
“Don’t just be at the right place at the right time……..<br />CREATE the right place at the right time.” <br />
Rapport<br />
Rapport Techniques <br />
Partial Commitment<br />
Motivated by possibility or necessity?<br />Motivated by pleasure or pain? <br />
Setting the Stage<br />Bonding to Mental Investments <br />
Vividness, Dramatic Difference & Repeatable Message<br />
Repetition<br />
Analogies<br />
Argument Order<br />
END<br />
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Persuasion by Bob McCann

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Persuasion (accompanies lecture) by Robert M. McCann, Marshall School of Business, University of Southern California

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Persuasion by Bob McCann

  1. 1. Photo here istock<br />The art of persuasion<br />
  2. 2. “Don’t just be at the right place at the right time……..<br />CREATE the right place at the right time.” <br />
  3. 3. Rapport<br />
  4. 4. Rapport Techniques <br />
  5. 5. Partial Commitment<br />
  6. 6. Motivated by possibility or necessity?<br />Motivated by pleasure or pain? <br />
  7. 7. Setting the Stage<br />Bonding to Mental Investments <br />
  8. 8.
  9. 9. Vividness, Dramatic Difference & Repeatable Message<br />
  10. 10. Repetition<br />
  11. 11. Analogies<br />
  12. 12. Argument Order<br />
  13. 13. END<br />

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